Business of the J.League 2023 – Property Profile, Sponsorship and Media Landscape

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Business of J.League Report Overview

The J.League is estimated to generate an annual sponsorship revenue of $23.64 million, partnering with around 19 brands for the 2023 season. The league has signed 26 media deals to broadcast matches live across the world.

There are 2187 active sponsorship deals between the league’s 18 clubs. Yokohama Marinos have the largest annual deal in place of all the teams in the competition.

The Business of J.League research report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and the teams involved.

Annual Sponsorship Revenue (2023) $23.64 Million
Key Broadcasters ·       DAZN

·       Optus Sport

·       YouTube

Key Sponsors ·       Meiji Yasuda

·       Adidas

·       NTT DoCoMo, NTT and NTT Data

·       KAMO

·       Deloitte

·       Rakuten

·       Line Pay

Key Brands ·       Meiji Yasuda

·       Seven-Eleven Japan

·       Coca-Cola Bottlers Japan

·       Nishitetsu Travel

·       Pia Group

·       KAMO

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Business of J.League – Broadcasters

Some of the broadcasters for the J.League are DAZN, Optus Sport, and YouTube. The League’s domestic distributor is DAZN. The international OTT streaming service signed an 11-year deal in March 2023 to broadcast the J1 and J2 leagues as well as the promotion play-offs held each year. When this deal was signed DAZN and the J.League already had a pre-existing deal from 2016, however, DAZN will now hold the rights until the 2033 season.

J.League Analysis by Broadcasters, 2022

J.League Analysis by Broadcasters, 2022

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Business of J.League – League Sponsorship

Some of the key sponsors of the J.League are Meiji Yasuda, Adidas, NTT DoCoMo, NTT and NTT Data, KAMO, Deloitte, Rakuten, and Line Pay. Financially, the league’s most lucrative deal is with Japanese insurance and pension provider Meiji Yasuda. Meiji Yasuda have agreed to continue their partnership with the league for a tenth consecutive year in their role as title sponsor. The League also has a significant partnership with NTT DoCoMo, NTT and NTT Data: three arms of the Japanese Telecommunications giant Nippon Telegraph and Telephone.

J.League Analysis by League Sponsorship, 2023 (%)

J.League Analysis by League Sponsorship, 2023 (%)

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Business of J.League – Brand Analysis

Some of the key brands associated with the J.League are Meiji Yasuda, Seven-Eleven Japan, Coca-Cola Bottlers Japan, Nishitetsu Travel, Pia Group, and KAMO among others. Meiji Yasuda is the most active brand in J.League this season. The company has developed strong recognition through partnerships with all 18 J.League teams, with the insurance brand serving as an official partner to all clubs.

J.League Analysis by Brands, 2023 (%)

J.League Analysis by Brands, 2023 (%)

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The report looks to offer a detailed insight into Japanese premier football division. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Key Highlights

A detailed overview of the commercial landscape from the J.League’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Reasons to Buy

The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.

Optus Sport
Meiji Yasuda
Nippon Telegraph

Table of Contents

  • 1. Report Overview

    • 1.1. Executive Summary

  • 2. J.League Overview

    • 2.1. J.League 2023
    • 2.2. J.League Cup Titles

  • 3. Social Media

    • 3.1. Social Media – League Breakdown
    • 3.2. Social Media- Teams Breakdown
    • 3.3. Social Media Following – Soccer Leagues Comparison

  • 4. 2022 Attendance Figures

    • 4.1. J.League Average Attendances per club during the 2022 season

  • 5. Media Landscape

    • 5.1. J.League 2023 Media Landscape
    • 5.2. J.League Current Media Rights in Brazil

  • 6. League Sponsorship

    • 6.1. J.League 2023 Sponsorship Landscape
    • 6.2. J.League 2023 Sponsorship- Deal Values (US$ million)
    • 6.3. J.League 2023 Sponsorship- Region and Sector Breakdown

  • 7. Kit Suppliers

    • 7.1. 2023 J.League Kit Supplier Landscape
    • 7.2. Kit Supplier Deal Values
    • 7.3. Kit Supplier Deal Volumes
    • 7.4. Kit Supplier Brand Spend (US$ million)

  • 8. Patch Sponsorship

    • 8.1. J.League 2023 Front-Of-Shirt Sponsors
    • 8.2. Front-Of-Shirt Sponsorship – Deal Values (US$ millions)
    • 8.3. Front-Of-Shirt Sponsorship Rights by Sector
    • 8.4. Front-Of-Shirt Sponsors – Contract & Partnership Lengths
    • 8.5. J.League 2023 Sleeve Sponsors
    • 8.6. Sleeve Sponsorship – Deal Values (US$ millions)
    • 8.7. Sleeve Sponsorship Rights by Sector

  • 9. Sponsorship Analysis

    • 9.1. J.League Sponsorship Landscape
    • 9.2. Brand Breakdown
    • 9.3. Sector Breakdown

  • 10. J.League Teams

    • 10.1. Sponsorship Revenue – Team Comparison 2023
    • 10.2. Sponsorship Deals – Team Comparison 2023
    • 10.3. J.League Teams Analysis

  • 11. Appendix

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