Japan Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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Japan Baby Food Market Report Overview

The Japan baby food market size was valued at JPY95.3 billion($727.2 million) in 2022. The market is expected to achieve a CAGR of less than 1% during 2022-2028.

Japan Baby Food Market Outlook, 2022-2028 (JPY Billion)

Japan Baby Food Market Outlook, 2022-2028 (JPY Billion)

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The Japan baby food market research report provides extensive and highly detailed current and future market trends in the market.

Market Size (2022) JPY95.3 billion ($727.2 million)
CAGR (2022-2028) <1%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Wet Meals & Other

·        Baby Cereals & Dry Meals

·        Baby Drinks

·        Baby Finger Food

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Drugstores & Pharmacies

·        Convenience Stores

·        E-retailers

Leading Manufacturers ·        Asahi Group Holdings

·        Meiji Holdings Company

·        Morinaga Milk Industry Company

·        Kewpie Corporation

·        Bean Stalk Snow

·        Pigeon Corporation

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Japan Baby Food Market Segmentation by Categories

Baby Milks Emerged as the Dominating Category in 2022

The key categories in the Japan baby food market are –

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

The baby milks category led the market in 2022. This category comprises breast-milk substitutes for infants aged from birth to three years old. Products include first-stage milk, follow-on milk, third-stage milk (also referred to as growing-up or toddler milk), and special dietary milk.

Japan Baby Food Market Analysis by Categories, 2022 (%)

Japan Baby Food Market Analysis by Categories, 2022 (%)

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Japan Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets led the distribution of baby food in 2022.

The key distribution channels in the Japan baby food market are –

  • Hypermarkets And Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-Retailers
  • Others

Hypermarkets and supermarkets were the leading distribution channels for baby food in 2022, followed by drugstores & pharmacies and e-retailers.

Japan Baby Food Market Analysis by Distribution Channels, 2022 (%)

Japan Baby Food Market Analysis by Distribution Channels, 2022 (%)

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Japan Baby Food Market - Competitive Landscape

Asahi Group Holdings held the highest sales shares in the baby cereals & dry meals, baby wet meals & other categories in 2022.

Some of the leading companies in the Japan baby food market are –

  • Asahi Group Holdings
  • Meiji Holdings Company
  • Morinaga Milk Industry Company
  • Kewpie Corporation
  • Bean Stalk Snow
  • Pigeon Corporation

Asahi Group Holdings led the market in 2022, followed by Meiji Holdings Company and Morinaga Milk Industry Company.  Asahi Group Holdings offers baby food products across its key brands including Wakodo, Gun-Gun, and Hai-Hai.

Japan Baby Food Market Analysis, by Companies, 2022 (%)

Japan Baby Food Market Analysis, by Companies, 2022 (%)

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Segments Covered in the Report

Japan Baby Food Categories Outlook (Value, JPY Billion, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

Japan Baby Food Distribution Channel Outlook (Value, JPY Billion, 2016-2028)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-retailers

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Asahi Group Holdings
Meiji Holdings Company
Morinaga Milk Industry Company
Kewpie Corporatio
Bean Stalk Snow
Pigeon Corporation

Table of Contents

Executive Summary

Part 1: Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Japan Compared with Other Leading Countries in Asia-Pacific

PCC and PCE of Japan Compared with Global and Asia-Pacific Markets

Part 2: Background

Births

The Consumer

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Part 3: Overview

Japan Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Part 4: Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Baby Drinks

Part 5: Production and Trade

Imports

Exports

Part 6: Distribution

Channel Share Analysis

Baby Food Retailing

Part 7: Economic Background

GDP Growth and Inflation

Part 8: Prospects and Forecasts

Future Trends

Part 9: Definitions

Part 10: Appendix

Methodology

About GlobalData

Table

Birth & population trends, 2009-28

Reasons couples do not have their ideal number of children, 2015

Live births and crude birth rate by region, 2014, 2017-19

Live births by region, 2015-22

Expenditure on food by income group, 2019

Use of commercial baby food, 1985, 1995, and 2005

Attitudes to commercial baby food, 2005

Concern about food allergies, 2009

Proportion of babies with allergies, 1999, 2004, 2009, and 2014

Consumption of sugary drinks and/or sweet snacks, 2015

Age of introduction of baby food, 2005 and 2015

Births by age of mothers, 1990, 2000, 2013, and 2015-19

Number of women of childbearing age by age group, 2009-21

Working women, 2013-22

Working women of childbearing age by age group, 2020

Mothers’ working patterns, 2010

Trends in mothers’ employment practices at marriage and first pregnancy, 1985-89 and 2000-14

Breastfeeding trends by age of baby, 2005, 2010, and 2015

Age when stopping use of follow-on/growing up milk, 2005 and 2015

Age when stopping use of infant formula, 2005 and 2015

Breastfeeding at three months, by mothers’ employment status, 2005 and 2015

Leading categories (value), 2022

Leading categories (volume), 2022

Baby food: manufacturer shares, value & volume %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer & brand shares, value and volume%, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer & brand shares, value and volume%, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer & brand shares, value and volume%, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer & brand shares, value and volume%, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer & brand shares, value and volume%, 2016-22

Baby drinks: manufacturer & brand shares, value %, 2016-22

Baby drinks: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2015-22

Imports of baby milks & cereals by country of origin, 2020-22

Other baby food: trends in imports, 2015-22

Imports of other baby food by country of origin, 2020-22

Baby milks & cereals: trends in exports, 2015-22

Exports of baby milks & cereals by country of destination, 2020-22

Other baby food: trends in exports, 2015-22

Exports of other baby food by country of destination, 2020-22

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2009-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: PCE, current prices ($), 2016-22

Baby food: PCE, constant prices, 2016-22

Baby food: PCC, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: PCE forecasts, current prices ($), 2022-28

Baby food: PCE forecasts, constant prices, 2022-28

Baby food: PCC forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Japan’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27

Japan compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Japan, Asia Pacific, and global, 2017-27

PCE comparison – Japan, Asia Pacific, and global, 2017-27

Japan: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Japan: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

Japan: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: PCE & PCC, 2016-22

Baby milks: PCE & PCC by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby cereals & dry meals: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby drinks category, 2016-28

Baby wet meals & other: PCE & PCC, 2016-22

Share of key distribution channels (in value terms) baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (JPY trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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