The baby food market in Japan was valued at $887.1 million in 2020 and is forecasted to register a growth of more than 1% during the period 2021-2026. In 2019, both per capita expenditure and consumption on baby food in Japan was higher than the global and regional levels. Baby milks accounted for the highest share of the overall baby food sector in value terms, in 2020, followed by baby wet meals, baby drinks, baby cereals and dry meals and baby finger foods.
The Japanese have more rice, fruit, and fish in their diet than most Western countries and comparatively less milk and meat. However, the Japanese are also subject to Western dietary influences, but these more often add to the existing eating pattern rather than replace it. The proportion of mothers who use commercial baby food increased significantly between 1995 and 2005. Since then, the reputation of commercially prepared baby food seems to have further improved.
Overview of the baby food market in Japan
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What are the market dynamics of the baby food market in Japan?
The value of the Japanese baby food sector decreased from 2014 to 2020, registering a negative growth rate. The sector is expected to grow during 2020-2026. In volume terms, the sector is expected to rise marginally by 2026, registering a CAGR growth of more than 1% during 2020-2026. In 2020, Asahi Group Holdings, Ltd. led the Japanese baby food sector in both value and volume terms. Asahi Group Holdings, Ltd. leads in the cereals & dry meals and finger foods categories, while Meiji Holdings Co Ltd dominates in the milks space.
Hypermarkets & supermarkets was the leading distribution channel in 2020, accounting for a value share of more than 40%. Hypermarkets & supermarkets was the leading distribution channel for cereals and meals. In terms of value sales in 2020, most imports of baby milks and cereals originated from Brazil. Australia, Italy, New Zealand were the biggest suppliers of other baby foods that year. Soups was the most exported sub-category among other baby foods in 2020.
Baby food market in the Asia-Pacific, in 2020
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In the Asia-Pacific baby food sector, Japan accounted for value share of more than 3% in 2019. Japan ranks third in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a value share of more than 80% in 2019. Per capita consumption of baby food in Japan increased from 2014 to 2019, which was higher than both the global and the regional levels. Per capita consumption of baby food in Japan is anticipated to increase further in 2024.
What are the category classifications in Japan’s baby food market?
The baby food market in Japan is classified into baby milks, baby wet meals, baby drinks, baby cereals and dry meals and baby finger foods. Baby milks was the largest category in 2020. The baby cereals and dry meals segment is expected to register the fastest growth rate during the forecast period of 2021-2026.
Baby food market in Japan, by category
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Who are the major players in Japan’s baby food market?
In 2020, Asahi Group Holdings, Ltd led the baby food market of Japan followed by Meiji Holdings Co Ltd, Morinaga Milk Industry Co., Ltd., Bean Stalk Snow, Kewpie Corporation, Pigeon Corporation and Ezaki Glico co., Ltd. The sector is likely to be dominated by the top three players, namely Asahi Group Holdings, Ltd., Meiji Holdings Co Ltd, and Morinaga Milk Industry Co., Ltd., accounting for more than 50% of the overall sector value sales in 2020.
Baby food market in Japan, by key players
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Market report scope
|
Market size (Year – 2020) |
$887.1 million |
| Growth rate | CAGR of >1% from 2021 to 2026 |
| Base year for estimation | 2020 |
| Segmentation by category | Baby Milks, baby wet meals, baby drinks, baby cereals and dry meals and baby finger foods |
| Key players | Asahi Group Holdings, Ltd, Meiji Holdings Co Ltd, Morinaga Milk Industry Co., Ltd., Bean Stalk Snow, Kewpie Corporation, Pigeon Corporation, and Ezaki Glico co., Ltd. |
The report provides an in-depth analysis of the following:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
Japan’s baby food market was valued at $887.1 million in 2020.
Japan’s baby food market is forecasted to register a growth of more than 1% during the period of 2021-2026.
Key categories in Japan’s baby food market include baby milks, baby wet meals, baby drinks, baby cereals and dry meals and baby finger foods.
In 2020, Asahi Group Holdings, Ltd led the baby food market in Japan followed by Meiji Holdings Co Ltd, Morinaga Milk Industry Co., Ltd., Bean Stalk Snow, Kewpie Corporation, Pigeon Corporation, and Ezaki Glico co., Ltd.
