Japan: Operators Focus on Core Service Convergence; Diversify Revenue Through New Business Lines

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$990

The telecommunications market in Japan generated $118.8bn (JPY 14,383.2bn) in service revenue in 2015. Telecom services revenue is expected to grow at a CAGR of 1.7% during 2015-2020, primarily driven by the growth in mobile data revenue. Mobile data will be the fastest-growing segment, registering a CAGR of 7.2% over 2015-2020, followed by pay-TV (2.2%). To offset the decline in traditional fixed and mobile voice and messaging revenue, operators are focusing on boosting the fixed broadband uptake through bundled offerings and mobile data via mobile broadband and data intensive mobile value-added services. In addition, the ongoing investment in network enhancements and advanced 5G technology will enable operators to support bandwidth intensive value-added services, such as mobile money, multimedia browsing, OTT, mobile TV and e-commerce apps, etc. Operators are focusing on diversifying their revenue streams via expanding their offerings in IoT/M2M and enterprise markets.

Scope

• Overall telecom services revenue in Japan is estimated to generate $119.6bn in 2016 (up by 0.6% over 2015) and is estimated to reach $129.5bn by 2020, a CAGR of 1.7% during 2015-2020. The growth will be mainly driven by data segments (mobile and fixed).

• Mobile revenue will account for 60.4% of total telecom revenue in 2020, mainly driven by mobile data services, which is expected to grow at the highest CAGR of 7.2% during 2015-2020.

• We expect the contribution of Internet access to fixed services revenue to increase from 43.0% in 2016, to 49% by 2020, driven by the up-sell strategy of the operators.

• The Japanese telecom market will be dominated by NTT as the leading mobile and fixed operator, followed by KDDI and SoftBank. Due to market saturation and declining traditional service revenues, operators’ focus will remain on multiplay services and innovative bundled offerings. Moreover, operators will continue to invest on LTE expansion, 5G, 8K ultra-HD and IoT/M2M technologies to have a competitive edge in the market.

Reasons to Buy

Gain in-depth analysis of current strategies and future trends of the telecommunications market in Japan, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

Understand the factors behind ongoing and upcoming trends in Japan’s mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.

Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Japan.

Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Japan.

NTT
KDDI
SoftBank

Table of Contents

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

Table

Japan telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Japan communications market revenue, 2013-2020, US$

Segment revenue CAGRs, 2015-2020, US$

Segment revenues 2013-2020

Service revenue mix: voice, data & video, 2015, 2020

Service revenue mix: fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 2013–2020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Japanese telecommunications market

Figures

Japan telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Japan communications market revenue, 2013-2020, US$

Segment revenue CAGRs, 2015-2020, US$

Segment revenues 2013-2020

Service revenue mix: voice, data & video, 2015, 2020

Service revenue mix: fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 2013–2020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Japanese telecommunications market

Frequently asked questions

Japan: Operators Focus on Core Service Convergence; Diversify Revenue Through New Business Lines thematic reports
Currency USD
$990

Can be used by individual purchaser only

$2,970

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Japan: Operators Focus on Core Service Convergence; Diversify Revenue Through New Business Lines in real time.

  • Access a live Japan: Operators Focus on Core Service Convergence; Diversify Revenue Through New Business Lines dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.