Japan Spirits Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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The Japan spirits market was valued at JPY4.09 trillion ($37.3 million) in 2021 and is expected to grow at a CAGR of more than 1% during the forecast period. The Japan spirits market research report analyzes key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends. The report will also help you to gain an understanding of the total competitive landscape based on a detailed company share analysis to plan effective market positioning.

Japan Spirits Market Size

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Japan Spirits Market Segmentation by Top Cities

The top cities in the Japan spirits sector are Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, Sendai, Hiroshima, Naha, Kitakyushu, and Niigata. Tokyo emerged as the largest spirits market in Japan.

Japan Spirits Market Analysis, by Top Cities

Japan Spirits Market Analysis, by Top Cities

To know more about the top cities in Japan spirits market, download a free report sample

Japan Spirits Market Segmentation by Category

The key categories in Japan spirits market are specialty spirits, liqueurs, vodka, whiskey, brandy, flavored alcoholic beverages, gin & genever, rum, and tequila & mezcal. Specialty spirits was the largest category in 2021 in terms of value.

Japan Spirits Market Analysis, by Category

Japan Spirits Market Analysis, by Category

For more category insights in the Japan spirits market, download a free report sample

Japan Spirits Market Segmentation by Distribution Channel

The key distribution channels in the Japan spirits market are hypermarkets & supermarkets, on-trade, food & drinks specialists, convenience stores, department stores, e-retailers, and others. Hypermarkets & supermarkets were the leading distribution channel in the Japan spirits market in 2021.

Japan Spirits Market Analysis, by Distribution Channel

Japan Spirits Market Analysis, by Distribution Channel

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Japan Spirits Market Segmentation by Packaging Material

The key packaging materials in the Japan spirits market are glass and rigid metal. Glass was the most used packing material in the Japan spirit market.

Japan Spirits Market Analysis, by Packaging Material

Japan Spirits Market Analysis, by Packaging Material

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Japan Spirits Market - Competitive Landscape

Some of the leading companies in the Japan spirits market are Suntory Holdings Ltd, Kirin Holdings Company, Limited., Asahi Group Holdings Ltd, Takara Holdings Inc, and Takara Shuzo Co., Ltd.​ Suntory Holdings Ltd had the largest Japan spirits market share in 2021.

Japan Spirits Market Analysis, by leading Companies

Japan Spirits Market Analysis, by leading Companies  To know more about leading spirits companies in Japan, download a free report sample

Japan Spirits Market - Overview

Market Size (2021) JPY4.09 trillion ($37.3 million)
CAGR (2021-2026) >1%
Key Cities Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, Sendai, Hiroshima, Naha, Kitakyushu, and Niigata
Key Categories Specialty Spirits, Liqueurs, Vodka, Whiskey, Brandy, Flavored Alcoholic Beverages, Gin & Genever, Rum, and Tequila & Mezcal
Key Distribution Channel Hypermarkets & Supermarkets, On-Trade, Food & Drinks Specialists, Convenience Stores, Department Stores, E-Retailers, and Others
Key Packaging Material Glass and Rigid Metal
Key Companies Suntory Holdings Ltd, Kirin Holdings Company, Limited., Asahi Group Holdings Ltd, Takara Holdings Inc, and Takara Shuzo Co., Ltd

Key Highlights

  • Per capita consumption of spirits in Japan was lower than both global and regional levels, in 2021
  • The per capita consumption of whiskey was higher than that of other spirits categories in Japan, in 2021
  • Specialty spirits, recorded the highest volume of sales across leading cities in Japan
  • “Older consumers” represent the largest subset of the spirits sector in Japan
  • The Japan economy will regain pre-pandemic GDP levels by 2023
  • The Japan working-class populace is shrinking at an alarming rate
  • The unemployment rate will stabilize over the forecast period
  • As the pandemic containment measures are lifted, economic growth will accelerate through 2026

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Suntory Holdings Ltd
Kirin Holdings Company Limited.
Takara Shuzo Co. Ltd.
Takara Holdings Inc.
Suntory Holdings Ltd.
Hite Jinro Co. Ltd.
Asahi Group Holdings Ltd.
Sanwa Shurui Co. Ltd.
Satsuma shuzo co ltd.
Unkai Shuzo Co Ltd

Table of Contents

Table of Contents

Report Scope

Executive summary

Part 1:Market Environment

Value and volume share of Japan in the global and Asia-Pacific markets

Growth analysis of Japan compared to other leading countries in the Asia-Pacific market

PCC and PCE of Japan compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

Japan spirits sector snapshot

Market size analysis

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category DeepDive

Per capita consumption analysis by category

Market size analysis-category: Brandy

Segment-level analysis (in value terms) -Brandy

Segment-level analysis (in volume terms) -Brandy

Market size analysis-category: Flavored alcoholic beverages

Segment-level analysis (in value terms) -Flavored alcoholic beverages

Segment-level analysis (in volume terms) -Flavored alcoholic beverages

Market size analysis-category: Gin & genever

Market size analysis-category: Liqueurs

Segment-level analysis (in value terms) -Liqueurs

Segment-level analysis (in volume terms) -Liqueurs

Market size analysis-category: Rum

Segment-level analysis (in value terms) -Rum

Segment-level analysis (in volume terms) -Rum

Market size analysis-category: Specialty spirits

Segment-level analysis (in value terms) -Specialty spirits

Segment-level analysis (in volume terms) -Specialty spirits

Market size analysis-category: Tequila & mezcal

Market size analysis-category: Vodka

Segment-level analysis (in value terms) -Vodka

Segment-level analysis (in volume terms) -Vodka

Market size analysis-category: Whiskey

Segment-level analysis (in value terms) -Whiskey

Segment-level analysis (in volume terms) -Whiskey

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City DeepDive

Market size analysis of top 10 cities

Market size analysis of top 10 cities by category

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Japan’s standing in Global Country Risk Index (GCRI) Q4 2021

Japan risk analysis -compared to global and Asia-Pacific markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison -by value (2016-2026)

Cross-category comparison -by volume (2016-2026)

Per capita consumption (by category), Japan compared to Asia-Pacific and global levels (in liters), 2021

Brandy-value analysis by segment, 2016-2026

Brandy-volume analysis by segment, 2016-2026

Flavored alcoholic beverages-value analysis by segment, 2016-2026

Flavored alcoholic beverages-volume analysis by segment, 2016-2026

Liqueurs-value analysis by segment, 2016-2026

Liqueurs-volume analysis by segment, 2016-2026

Rum -value analysis by segment, 2016-2026

Rum -volume analysis by segment, 2016-2026

Specialty spirits -value analysis by segment, 2016-2026

Specialty spirits -volume analysis by segment, 2016-2026

Vodka -value analysis by segment, 2016-2026

Vodka -volume analysis by segment, 2016-2026

Whiskey -value analysis by segment, 2016-2026

Whiskey -volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in volume terms) in the spirits sector, 2021

Brand shares of top five companies (in volumeterms) by category, 2021

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2016-2026

Per capita expenditure ($), 2016-2026

Spirits distribution in Japan -by category (JPY million), 2021

Brand share (in value and volume terms) in the spirits sector, 2021

Brand share (in value and volume terms) in the spirits sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Japan in the global and Asia-Pacific spirits sector, 2021-2026

Japan compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Japan, Asia-Pacific, and global, 2016-2026

PCE comparison -Japan, Asia-Pacific, and global, 2016-2026

Market size and growth analysis by value and volume, spirits sector, 2016-2026

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, brandycategory, 2016-2026

Market size and growth analysis by value and volume, flavored alcoholic beveragescategory, 2016-2026

Market size and growth analysis by value and volume, gin & genever category, 2016-2026

Market size and growth analysis by value and volume, liqueurs category, 2016-2026

Market size and growth analysis by value and volume, rum category, 2016-2026

Market size and growth analysis by value and volume, specialty spirits category, 2016-2026

Market size and growth analysis by value and volume, tequila & mezcalcategory, 2016-2026

Market size and growth analysis by value and volume, vodka category, 2016-2026

Market size and growth analysis by value and volume, whiskey category, 2016-2026

Share of key distribution channels (in volume terms)-spirits, 2021

Key distribution channel share by category (in volume terms), 2021

Leading companies (in volume terms) in the spirits sector, 2021

Category-Level Consolidation/Fragmentation(in volume Terms) -spirits, 2021

Key pack materials in the Japanese spirits sector,percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Japanese spirits sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Japanese spirits sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Japanese spirits sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume growth analysis of top 10 cities (millionliters), 2016-2021

Volume Analysis of Top 10 Cities by Category (Million Liters), 2021

Demographic analysis

Real GDP (JPY billion) and annual growth (%)

Nominal GDP (JPY billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in JPY terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Japan’s performance in country risk analysis in comparison to Asia-Pacific and the world

List of106 countries analyzed to identify the high-potential countries in different regions

Frequently asked questions

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