Japan Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Japan Sportswear Market Overview
Japanese sportswear market was valued at JPY2,022 billion in 2020 and is expected to grow with a CAGR of more than 5% during the period 2021-2025. The sportswear market of Japan experienced a decline of more than 6% during 2019-2020, which recovered with stable growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Japan’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by online specialists, department stores and other online retailers. Alpen, Nike and Adidas were the top brands in Japanese sportswear market in 2021.
Overview of Japanese sportswear market
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What are the market dynamics of the Japanese sportswear market?
Sports clothing: Japan’s sports clothing includes womenswear, menswear, and childrenswear, where menswear is expected to show the highest growth rate during the forecast period. Womenswear is expected to show a value growth of more than JPY200 billion during 2020-2025, while childrenswear will increase by more than JPY25 billion. In 2020, active was the dominating sportswear type, followed by sports-inspired casual and technical sportswear types. Training had the highest share amongst the sports clothing based on activity in 2020, followed by football (soccer only) and running. By value Alpen, Adidas and Nike were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 4% during 2021-2025, to reach a value of more than JPY500 billion by 2025. Japan’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where men’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value growth of more than JPY40 billion during 2020-2025 and women’s footwear will also increase by more than JPY50 billion. In 2020, active was the dominating sports footwear type, followed by technical and sports inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and ASICS were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 14% during 2021-2025, to reach a value of more than JPY130 billion by 2025. Japan’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Japan’s sports accessories in 2020, followed by hats and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active and technical sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Alpen, Adidas and Nike were the top sports footwear brands by value in 2021.
What are the key segments of sportswear market in Japan?
Japanese sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period. Sports accessories is expected to be valued at over JPY130 billion by 2025.
Japanese sportswear market, by key categories
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What are the major distribution channels in Japanese sportswear market?
Offline purchases had a major share in Japan’s sportswear market, with online penetration being less than 35% in 2020. The distribution channels in Japan’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, value, discount and variety stores and general merchandise retail, hypermarkets, supermarkets and hard discounters and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by online specialists and department stores. The online specialists is expected to outperform department stores by 2025.
Japanese sportswear market, by distribution channels
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Which are the top sportswear brands of Japan?
The major sportswear brands in Japanese sportswear market include Alpen, Nike, Adidas, Lacoste, ASICS, Descente, Patagonia, Champion, New Balance, Puma, Callaway, Under Armour, Lululemon, Columbia, Reebok, Li Ning, Brooks, FILA and Gymshark. Most of the brands had mass-market price positioning, while Callaway, Lacoste and Lululemon had premium price positioning.
Japanese sportswear market, by key brands
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Market report scope
Market size (year – 2020) | JPY2,022 billion |
Growth rate (CAGR) | >5% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, value, discount and variety stores and general merchandise retail, hypermarkets, supermarkets and hard discounters and others |
Key brands | Alpen, Nike, Adidas, Lacoste, ASICS, Descente, Patagonia, Champion, New Balance, Puma, Callaway, Under Armour, Lululemon, Columbia, Reebok, Li Ning, Brooks, FILA and Gymshark |
Scope
The research report provides both the historic and forecast market data of total retail sales, and the clothing, footwear and accessories market in Japan. It illustrates the data with charts, graphs and tables summarizing the value, with category details in clothing, footwear and accessories sector. The forecasts include the impact of COVID-19 on growth. The research report also reveals major retailers share in clothing, footwear and accessories sector with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors and their price positioning.
Nike
Adidas
Lacoste
ASICS
Descente
Patagonia
Champion
New Balance
Puma
Table of Contents
Frequently asked questions
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What was the value of Japanese sportswear market in 2020?
Japanese sportswear market was valued at JPY2,022 billion in 2020.
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What is the growth rate of sportswear market in Japan?
Japan’s sportswear market is expected to grow by a CAGR of more than 5% during 2021-2025.
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What are the key categories of Japanese sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of Japanese sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by online specialists and department stores.
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What are the key brands in Japan’s sportswear market?
The top sportswear brands in Japan’s sportswear market are Alpen, Nike, Adidas, Lacoste, ASICS, Descente, Patagonia, Champion, New Balance, Puma, Callaway, Under Armour, Lululemon, Columbia, Reebok, Li Ning, Brooks, FILA and Gymshark.
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