Japan Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

Japan Source Tourism Market Report Overview

The Japan source tourism market witnessed 2.58 million outbound trips in 2022. 2022 saw a significant rebound in the Japanese outbound tourist market, following the difficult years of the COVID-19 pandemic. Japanese travelers have a keen interest in venturing out to international destinations once more. The recent surge can be attributed to the higher vaccination rates, relaxed travel restrictions, and the strong desire for travel among the Japanese population.

The Japan source tourism market research report provides a thorough insight into Japan’s domestic and outbound tourism market. The report looks at the profiles of Japanese tourists and summarizes the key reasons that they travel. It also offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Japan outbound travel market.

Japan Source Tourism Market Dynamics

Based on the forecast conducted by GlobalData, it is anticipated that the volume of domestic trips in Japan will witness a substantial growth trajectory by 2027. This projection indicates a notable increase of more than 23% when compared to the figures recorded in 2023.

The accommodation sector holds the position of being the second-largest recipient of domestic tourist expenditure. The food service industry holds a significant position as the third-largest sector in terms of domestic tourist expenditure. In terms of outbound tourist spending, transportation remains the highest spending category for Japanese tourists. Affordability and accessibility are the most considered factors by Japanese travelers when choosing a destination. The significant growth projected for the different sectors shows a positive outlook for the Japanese tourism industry.

Buy the Full Report for more Insights into the Japan Source Tourism Market

Download a Free Report Sample

Japan Source Tourism Market Segments

The key segments in the Japan source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Japan source tourism market in 2022.

Domestic Tourism: Based on trips by purpose, it can be observed that the primary motivation for domestic travel among tourists in Japan during the year 2022 was leisure. Following leisure, visiting friends and relatives (VFR) emerged as the second most common purpose for domestic travel. However, it is important to acknowledge that VFR travel exhibits a higher level of popularity in Japan compared to numerous other nations. The observed phenomenon can be attributed to the strong emphasis placed on close family relationships in Japanese culture, as well as people moving around to live in different parts of the country.

Outbound Tourism: There is a consistent upward trend in the total number of outbound trips from Japan. The COVID-19 pandemic had a significant impact on outbound travel, resulting in a substantial decrease in the number of trips taken in 2020 and 2021. In 2022, there was a noticeable recovery in outbound travel from Japan, as evidenced by a significant increase in the number of trips. It is imperative for businesses operating within the travel and tourism sector to remain cognizant of the favorable prospects for outbound travel originating from Japan. The potential outcome of this scenario may result in a notable surge in prospects for various industries, including airlines, hotels, and tour operators.

Japan Source Tourism Market Analysis by Segments, 2022 (%)

Buy the Full Report for more Segment Insights into the Japan Source Tourism Market

Download a Free Report Sample

Japan Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from Japan are sun and beach holidays, cultural holidays, visiting friends or family, city breaks, gastronomical holidays, adventure/sports holidays, eco holidays, wellness/medical holidays, multi-stop trips, cruise, religious holidays, wedding related holidays, and LGBTQIA+ holidays, among others. Gastronomical holidays was the preferred option among Japanese travelers in 2021.

Gastronomy tourism in Japan boasts a rich historical background, characterized by renowned culinary offerings and the active promotion of a distinctive gastronomic culture within various regions. The burgeoning interest in food within the Japanese population has resulted in a notable increase in both the scale and quality of domestic restaurants.

Japan Source Tourism Market Analysis by Holiday Types, 2021 (%)

Buy the Full Report for More Holiday-Type Insights into the Japan Source Tourism Market

Download a Free Report Sample

Segments Covered in the Report

Japan Source Tourism Market Segments Outlook

• Domestic Tourism
• Outbound Tourism

Japan Source Tourism Market Holiday Types

• Sun and Beach Holidays
• Cultural Holidays
• Visiting Friends or Family
• City Break
• Gastronomical Holidays
• Adventure/Sport Holidays
• Eco Holidays
• Wellness/Medical Holidays
• Multi-Stop Trips
• Cruise
• Religious Holidays
• Wedding Related Holidays
• LGBTQIA+ Holidays

Scope

This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Japan outbound travel market.

Reasons to Buy

• This report provides a clear insight into developments in Japan’s domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Japan tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.