Kubota Corporation – Digital Transformation Strategies

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Kubota Digital Transformation Strategies Overview

Kubota Corp (Kubota) has been focusing on fostering open innovation and forging technology partnerships to further its digital transformation journey. The annual ICT spending of Kubota was estimated at $251.8 million in 2023. A major share of this spending is earmarked for acquiring ICT services, software, and hardware from vendors. Kubota manufactures and sells products for the machinery sector, and water and environment systems. It offers tractors, construction machinery, engines, air-conditioning equipment, vending machines, and weighing and measuring control systems. It has manufacturing facilities in Japan, the US, Germany, France, China, and Thailand. The company markets its products in countries across Europe, North America, Latin America, Oceania, Asia, and Africa.

The ‘Kubota Digital Transformation Strategies’ report will act as a reference point to understand the company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, investments, acquisitions, and ICT spending among others.

Total ICT Spending 2021 $251.8 million
ICT Spend by Function Data Center, Communications, Network, Application, End-User Computing, Management, and Service Desk
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators
External ICT Spend by Segment Software (Including Cloud SaaS), Hardware (Including Cloud IaaS), ICT Services, Consulting, Network and Communications, and Others
Technology Theme Focus Artificial Intelligence, Big Data, Cloud, and Autonomous Vehicles
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Digital Transformation Strategies

Kubota is promoting open innovation by proactively collaborating with companies, universities, and research institutes. By combining its expertise and technologies, Kubota has been relying on cutting-edge technologies including AI, big data, IoT, and robotics, from different fields and industries, to develop new products and solutions anticipating future changes. Furthermore, Kubota has been actively forging partnerships with major technology companies to enhance its efficiencies, eliminate redundancies, and reduce costs in the process. For instance, Kubota partnered with Nvidia to develop self-driving tractors by leveraging Nvidia’s graphics processing units, artificial intelligence, and cameras, to operate fully autonomously.

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Kubota Technology Theme Focus

Kubota is utilizing several emerging technologies including artificial intelligence, big data, cloud, and autonomous vehicles to improve operational efficiency, diversify product portfolio, and improve the safety of workers.

Kubota Technology Focus

Kubota Technology Focus

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Kubota Technology Initiatives

Kubota forged several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the past few years. Kubota partnered with Accenture to accelerate its ongoing digital transformation by evolving its business model to further contribute to innovative solutions. Also, Kubota formed a multi-year strategic alliance with Microsoft to migrate its IT infrastructure and SAP mission-critical systems onto Microsoft Azure’s cloud platform. Additionally, Kubota introduced Kubota Diagnostics, an app to streamline the failure diagnosis process to reduce downtime of faulty machinery. Kubota Diagnostics provides a diagnostic flow process for pinpointing failures based on error codes displayed on the driver’s control panel.

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Kubota ICT Spend by Function

  • Data Center
  • Communications
  • Network
  • Applications
  • End-user Computing
  • Management
  • ICT Service Desk

Kubota ICT Spend by Function, 2023 (%)

Kubota ICT Spend by Function, 2023 (%)

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Kubota ICT Spend by Channel

  • Internal Development and Maintenance
  • Technology Vendors (Direct)
  • Local Resellers
  • Telcos
  • ICT Services Providers/Consulting Firms
  • Specialist Outsourcers
  • Systems Integrators

Kubota ICT Spend by Channel, 2023 (%)

Kubota ICT Spend by Channel, 2023 (%)

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Kubota External ICT Spend by Segment

  • Software (Including Cloud SaaS)
  • Hardware (Including Cloud IaaS)
  • ICT Services
  • Consulting
  • Network and Communications
  • Others

Kubota External ICT Spend by Segment, 2023 (%)

Kubota External ICT Spend by Segment, 2023 (%)

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Scope

This report provides:

  • Insight into Kubota’s technology activities.
  • Insights of its digital transformation strategies and technology center & innovation program.
  • Overview of technology initiatives covering partnerships, investments, and acquisitions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.

Reasons to Buy

  • Gain insights into Kubota’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships, investments, and acquisitions.

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Table of Contents

Overview                                                                                              

– Brief information about the company, its business divisions, and its financials

Digital Transformation Strategy                                                      

– A summary of key digital strategies/implementation efforts of the company

Accelerators, Incubators, and Other Innovation Programs      

– Discusses the company’s key strategic units, innovation labs, incubation, and accelerator programs dedicated to technology innovation

Technology Focus                                                                                

– Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company

Technology Initiatives                                                                        

Discussion about all the technology introductions & partnerships the company has entered

Investment                                                                                         

Brief discussion about the investments made by the company to acquire new technologies

Acquisitions                                                                                         

– Brief discussion about the acquisitions by the company

Partnership, Investment & Acquisitions Network Map            

– A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years

ICT Budget and Contracts                                                                 

– The company’s ICT budget segregated into hardware, software, and managed IT services

Key Executives                                                                                      

– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently asked questions

Kubota Corporation – Digital Transformation Strategies thematic reports
Currency USD
$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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