La Liga Soccer League – Business Analysis, Sponsorship Portfolio and response to COVID-19
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La Liga, Spain’s top soccer competition, is widely considered the second biggest domestic soccer property in the world behind the Premier League, with its top sides Barcelona and Real Madrid the most followed and supported around the world. Having been able to ensure a completed season, a worst case scenario of a $1.16 billion loss has been avoided, but challenges still remain in ensuring La Liga’s product remains competitive and desirable to an international audience
Scope
The report breaks down the operational structures of La Liga, breaking down its most lucrative and intriguing kit supplier, front of shirt and title sponsorship agreements. The report also analyses the sponsorship portfolio of La Liga sides, and the most prominent brand sponsorship sectors within La Liga.
Key Highlights
Kit supplier market, media rights portfolio, front of shirt brand and sector location, team commercial developments
Reasons to Buy
Insight into La Liga’s commercial landscape
Real Madrid
Barcelona
Santander
adidas
Nike
Telefonica
MediaPro
Table of Contents
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