Lidl, Italy (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Lidl is among the leading food and grocery retailers in Italy, with 41.9% of all Italian customers opting to shop from the retailer. According to Globaldata, in December 2021, Lidl registered sales growth of 2.6%, winning the festive battle versus Aldi’s rise of 0.4%. With the advent of online shopping, it is not sufficient for brick-and-mortar stores to compete only on price and quality alone. Hence, Lidl will need to shift according to changing consumers’ inclinations.
Scope
– Lidl attracts a diverse customer base who demand high-quality food and grocery products at an attractive price range
– After festive sales, Lidl claims to be the fastest-growing brick-and-mortar retailer with its unique marketing strategy through social media
– Lidl is in a strong position but would need to invest more in the online channel to fuel growth
Reasons to Buy
– Gain a comprehensive knowledge on Lidl's business and develop a competitive advantage
– Investigate current trends in the food & grocery market to identify the best opportunities to exploit
– Analysis of key players in the food & grocery market segment in Italy
Coop Supermarket
Esselunga
CRAI
Eurospin
Spar
Gruppo SUN
Carrefour Market
Lidl
Simply Market
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.