Los Angeles City Sport Landscape – Analysing City’s Sport Profile, Events and Sponsorships

Pages: 21 Published: November 30, 2021 Report Code: GDUKSPC73038

The profile covers the biggest sponsorship deals and stakeholders in the Los Angeles sport market. With a high density of franchises competing in America’s top five sporting properties, several highly valued venue naming rights deals are located within Los Angeles, with SoFi Stadium and the Staples Centre being the biggest deals in this sector. Looking ahead, Los Angeles will host several major global sporting events, including the 2028 Olympics, the 2026 FIFA World Cup, and the NFL Super Bowl, ensuring that LA will continue to welcome steady influxes of tourists, with sports and tourism industries both supporting the city in terms of job creation and economic contributions.


The city profile covers the sponsorship landscape within Los Angele’s sport market, as well as an overview of the biggest teams, venues and events that the city will host in 2021. These events include the annual Los Angeles Marathon, two Esports League of Legends events and the PGA Tour event Genesis Open. The profile also covers the biggest venue naming rights deals in the city, and the sports and entertainment companies who have ownership stakes in Los Angeles based sport products.

Key Highlights

Highlights include the biggest deals in the Los Angeles sport market, including SoFi’s stadium naming rights deal, as well as Bibigo’s jersey sponsorship deal with the LA Lakers. The profile also takes a closer look at the ownership models of several LA based franchises, with a selection of holding companies highlighted as owners of franchises such as the LA Rams and LA Galaxy.

Reasons to Buy

Readers will get a better overview of Los Angeles’s sporting landscape and will understand the biggest stakeholders within this market. Readers will also have a greater understanding of the sporting future of the city considering the events Los Angeles will host in the 2020s.

Key Players

LA Lakers
LA Rams
LA Clippers
LA Chargers
LA Galaxy LAFC
Angel City
LA Dodgers
LA Kings
Banc of California

Table of Contents

1. Executive Summary

2. Key Information and Background

3. Event Landscape

4. Sponsorship Landscape

5. Future Bids

6. Appendix


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