Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape

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Business of Major League Baseball Report Overview

The Major League Baseball (MLB) sponsorship revenue is estimated to be $548 million in 2023 via its portfolio of 31 sponsorships.  MLB is still the second most popular sport in the United States in terms of attendance, behind only the NFL in terms of venue attendance. Beverages, technology, and financial services have the highest volume of deals with Major League Baseball, with 15 deals across these sectors in sponsorship revenue annually.

T-Mobile, Budweiser, and Mastercard are the brands spending the most on their partnerships with MLB. The small tweak in the rules of MLB by introducing a pitch clock to games has meant that games are on average 30 mins shorter, meaning an improved experience for both fans in the venue and watching on TV.

The Business of MLB report gives a detailed overview of the commercial landscape from a league perspective. The report also outlines the social media position of the main properties as well as ticketing revenue. It offers a clear breakdown of the sponsorship and media deals linked to the clubs.

Business of MLB Global Broadcasters

The key broadcasting partners of MLB are Apple, NBC, Fox, Turner Sports, and ESPN. One of the biggest developments in the MLB media landscape last year, was the organization’s announced broadcasting deal with Apple. The deal announced in March 2022 allowed Apple to stream ‘Friday Night Baseball’ games to Apple TV+ subscribers and included a Pre- and Post-game show. Although only initially signed on a one-year deal, Apple announced earlier in March that its broadcasting rights had been extended for the 2023 season, continuing on similar rights for ‘Friday Night Baseball’.

This season, Apple will have broadcast rights for 25 weeks of the season, with no local broadcaster restrictions, airing two games on each of these Fridays. This deal is also not limited to the United States, with the content made available to Apple TV+ subscribers in over 60 countries and regions. The video streaming platform YouTube has also come on board as a broadcaster of the league, on a single-season deal last year but unlike Apple were not able to agree to terms to extend the partnership into the 2023 season. The deal had seen the online platform air the ‘MLB Game of the Week Live on YouTube’ feature, with 15 games being shown live and for free on YouTube across 182 countries throughout this season.

For more broadcasters’ insights on the Business of MLB, download a free report sample

Business of MLB Sponsors

The top MLB sponsors are T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico among others. Nike, as the centralized league kit supplier boasts the biggest rights in the league again, and as such ranks as the highest-paying brand in the market in 2023.

Business of MLB Analysis, by Sponsors, 2023 (%)

Business of MLB Analysis, by Sponsors, 2023 (%)

 For more sponsorship insights on the Business of MLB, download a free report sample

The Business of MLB (2023) Market Overview

Market Size $548 million
Key Broadcasters Apple, Sport1, Tencent, Oriental Pearl Media, beIN, Sport1, Sky Italia, Helbiz, Abema TV, and ESPN
Key Sponsors T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico

Scope

The report has been produced to offer expert insight and analysis around one of the most popular sports competitions in North America, with a particular focus on the sponsorship and media revenue generated for the 2023 season. The report also breaks down the main commercial deals around each of the thirty competing teams, with a particular focus on the biggest deals signed such as sleeve partners, kit deals, and stadium title partnerships. The reports offer a comprehensive overview of the league which is well regarded as the pinnacle of baseball.

Key Highlights

A clear and in-depth look at the key commercial entities linked to the ticket revenue, teams, players and the competition itself, including social media, TV figures, and key sponsorship deals. Key breakdowns made throughout each section of the report which offers key understanding and analysis of the sports ecosystem.

Reasons to Buy

The report provides an in-depth look at one of the most historic sports leagues which brands remain keen to associate themselves with. It offers a strong understanding of the current market and highlights key trends and insights which are crucial to understanding moving forward in the space.

YouTube
Apple
NBC
Fox
Turner Sports
ESPN
T-Mobile
MasterCard
Budweiser
Chevrolet
Capital One
Intesa Citrix
Roman Health
Dairy Queen
Charlotte's Web
Coca-Cola
State Farm Insurance

Table of Contents

1. 2023 Overview

2. Social Media

3. MLB Sponsorship Breakdown

4. Media Landscape

5. World Series

6. International Games

7. Team Profiles

8. Team Sponsorship Overview

9. Kit Suppliers

10. Jersey Sponsorship

11. Team Stadium Naming Rights

12. Appendix

Table

Attendance Graphs

Potential Ticket Revenue Tables

Social Media Graphs

League Sponsorship Graphs & Charts

Media Tables & Graphs

World Series Information Graph & Table

International Games Table

Team Sponsorship Charts & Graphs

Kit Table

Stadium Naming Rights Table

Figures

COVID-19 Cases Graphs

COVID-19 Deaths Graph

Sport Attendance Graph

MLB Average Attendances Graph

League Social Media Followers Graph

Team Social Media Graph

World Series Chart & Graph

League Sponsorship Deal Graphs

Stadium Naming Rights Graphs

Team Sponsorship Sector Graph

Brand Sponsor Graph

Team Sponsorship Graphs

Individual Team Sponsorship and Social Media Charts

Frequently asked questions

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