Malaysia Ice Cream Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The ice cream market in Malaysia was valued at $220.9 million in 2021. The market is projected to grow at a CAGR of more than 4% during the forecast period. Take-home and bulk ice cream was the largest category in the market both in terms of value and volume. Moreover, the impulse ice cream – single serve category is forecast to register the fastest growth in value and volume terms. Hypermarkets and supermarkets were the largest distribution channel in the Malaysian ice cream sector and flexible packaging was the most used pack material followed by paper and board and rigid plastic.

The Malaysia ice cream market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

Malaysia ice cream market overview

Malaysia ice cream market overview

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What is the city-wise outlook of the Malaysia ice cream market?

The top four cities in the Malaysian ice cream market are Kuala Lumpur, Penang, Johor Bahru, and Kuching. Kuala Lumpur emerged as the largest ice cream market followed by Penang and Johor Bahru. Impulse ice cream – single-serve is the second largest category by consumption across the leading cities in Malaysia.

Malaysia ice cream market, by city

Malaysia ice cream market, by city

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What are the key categories in the Malaysia ice cream market?

The key categories in the ice cream market in Malaysia are artisanal ice cream, impulse ice cream – single serve, and take-home and bulk ice cream. Take-home and bulk ice cream led the Malaysian ice cream sector in terms of per capita consumption in 2021, followed by impulse ice cream – single serve and artisanal ice cream. Both impulse ice cream – single serve and take-home and bulk ice cream can be further divided into dairy-based and water-based. In both cases, the dairy-based sub-segment occupied the larger part of the market in 2021.

Malaysia ice cream market, by category

Malaysia ice cream market, by category

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What are the key distribution channels in the Malaysia ice cream market?

The key distribution channels in the ice cream market in Malaysia are hypermarkets and supermarkets, food and drinks specialists, convenience stores, and dollar stores. Hypermarkets and supermarkets dominated the market and dollar stores accounted for the least market value.

Malaysia ice cream market, by distribution channel

Malaysia ice cream market, by distribution channel

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Which are the key companies in the Malaysia ice cream market?

The key companies in the Malaysian ice cream market are Unilever, Froneri International Ltd, F&N Foods Pte Ltd, San Miguel Corporation, and Nestle S.A. Unilever was the leading company both in value and volume terms.

Malaysia ice cream market, by key companies

Malaysia ice cream market, by key companies

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Market report scope

Market size (Year – 2021) $220.9 million
Growth rate CAGR of >4%
Forecast period 2021-2026
Key cities Kuala Lumpur, Penang, Johor Bahru, and Kuching
Key categories Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream
Key distribution channels Hypermarkets and Supermarkets, Food and Drinks Specialists, Convenience Stores, and Dollar Stores
Key companies Unilever, Froneri International Ltd, F&N Foods Pte Ltd, San Miguel Corporation, and Nestle S.A.

This report provides:

  • Per capita consumption and expenditure of ice cream was higher in Malaysia than the regional levels in 2021
  • The per capita consumption of take-home and bulk ice cream was higher than other ice cream categories in Malaysia in 2021
  • Hypermarkets & supermarkets is the leading distribution channel in the Malaysia ice cream sector

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.

Unilever
Froneri International Ltd
F&N Foods Pte Ltd
San Miguel Corporation
Nestle S.A.

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Malaysia in the Global and Asia-Pacific Markets

Growth Analysis of Malaysia Compared to Other Leading Countries in the Asia Pacific Market

PCC and PCE of Malaysia Compared to the Global and Asia Pacific Markets

Part 2: Sector Deep Dive

Malaysia Ice Cream Sector Snapshot

Market Size Analysis

Demand For Value For Money Products

Cross category Comparison Value Growth Analysis and Category Winners and Losers

Cross category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis Category: Artisanal Ice Cream

Market Size Analysis Category: Impulse Ice Cream Single Serve

Segment Level Analysis (in Value Terms) Impulse Ice Cream Single Serve

Segment Level Analysis (in Volume Terms) Impulse Ice Cream Single Serve

Market Size Analysis Category: Take Home and Bulk Ice Cream

Segment Level Analysis (in Value Terms) Take Home and Bulk Ice Cream

Segment Level Analysis (in Volume Terms) Take Home and Bulk Ice Cream

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison Products with H&W Vs. Non H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Four Cities

Market Size Analysis of Top Four Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Malaysia Risk Index (GCRI) 2021

Malaysia Risk Analysis

Compared to Global and Asia Pacific Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2021

Cross Category Comparison by Value (2016 2026)

Cross Category Comparison by Volume (2016 2026)

Per Capita Consumption ( by Category), Malaysia Compared to Asia Pacific and Global Levels (in kg), 2021

Impulse Ice Cream and Single Serve Value Analysis by Segment, 2016 2026

Impulse Ice Cream and Single Serve Volume Analysis by Segment, 2016 2026

Take Home and Bulk Ice Cream Value Analysis by Segment, 2016 2026

Take Home and Bulk Ice Cream Volume Analysis by Segment, 2016 2026

Change in Distribution Share, 2016-2021

Top Five Companies Share by Brand (in Value and Volume Terms) in the Ice Cream Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Comparison With H&W and Non H&W Claims, 2016 2021

Volume Analysis of Top Eight Cities by Category (Million kg), 2021

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2016-2026

Per Capita Expenditure ($), 2016-2026

Ice Cream Sales Distribution in Malaysia by Category (MYR Million), 2021

Brand Share (in Value and Volume Terms) in the Ice Cream Sector, 2020

Brand Share (in Value and Volume Terms) in the Ice Cream Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in Malaysia, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in Malaysia, 2015-2020

Pack Material (in Million Pack Units), 2016-2026

Pack Materials by Category (in Million Pack Units), 2021

Pack Type (in Million Pack Units), 2016-2026

Pack Types by Category (in Million Pack Units), 2021

Closure Type (in Million Pack Units) Units), 2016 2026

Closure Types by Category (in Million Pack Units), 2021

Primary Outer Type (in Million Pack Units), 2016-2026

Primary Outer Types by Category (in Million Pack Units), 2021

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural Urban Split (%)

Exchange Rates, 2016-2026

Figures

List of Figures

Value and Volume Share of Malaysia in the Global and Asia

Pacific Ice Cream Sector, 2021 2026

Malaysia Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison Malaysia, Asia Pacific, and Global, 2016 2026

PCE Comparison Malaysia, Asia Pacific, and Global, 2016 2026

Market Size and Growth Analysis by Value and Volume, Ice Cream Sector, 2016-2026

Extent to Which Consumers are Trading Up in the Ice Cream Sector

Cross category Comparison Value Growth Analysis and Category Winners and Losers

Cross category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Artisanal Ice Cream Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Impulse Ice Cream and Single Serve Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Take Home and Bulk Ice Cream Category, 2016-2026

Share of Key Distribution Channels (in Value Terms) Ice Cream, 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value and Volume Terms) in the Ice Cream Sector, 2020

Category wise Consolidation/Fragmentation (in Value Terms) Ice Cream, 2020

Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015-2020

Key Pack Materials in the Malaysian Ice Cream Sector, Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Pack Material, 2016-2026

Use of Pack Material by Category (in Pack Units), 2021

Key Pack Types in the Malaysian Ice Cream Sector, Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Pack Type, 2016-2026

Use of Pack Type by Category (in Pack Units), 2021

Key Closure Types in the Malaysian Ice Cream Sector, Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Closure Type, 2016-2026

Use of Closure Type by Category (in Pack Units), 2021

Key Primary Outer Types in the Malaysian Ice Cream Sector, Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Primary Outer Type, 2016-2026

Use of Primary Outer Type by Category (in Pack Units), 2021

Volume Growth Analysis of Top Eight Cities (Million kg), 2016-2021

Leading Cities’ Contribution to Volume Change, 2016-2021

Demographic Analysis

Real GDP (MYR Billion) and Annual Growth (%)

Nominal GDP (MYR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in MYR Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2021

Five Highest Risk Nations in GCRI Q4 2021

Malaysia Performance in Country Risk Analysis in Comparison to Asia Pacific and the World

List of 109 Countries Analyzed to Identify High Potential Countries in Different Regions

Frequently asked questions

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