Malaysia Meat Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Malaysia Meat Market Overview

The Malaysian meat market was valued at MYR10.2 billion ($2.3 billion) in 2022 and is expected to grow at a CAGR of more than 3% during the period 2022-2027. Frozen meat was the largest category in 2022. However, the chilled raw packaged meat-processed category is expected to register the fastest value growth in the Malaysia meat market during 2022-2027.

Malaysia Meat Market Outlook 2022-2027 (MYR Billion)

Malaysia Meat Market Outlook, (MYR Billion, 2022)

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The Malaysia meat market report provides an overview of the overall sector value and volume data with a growth analysis for 2017-2027. The report also offers value and growth analysis of individual segment shares within each category and the change in their market share forecast for 2022-2027.

Market size 2022 MYR10.2 billion ($2.3 billion)
CAGR % >3%
Review Period 2017-2022
Forecast period 2023-2027
Key Categories ·        Frozen Meat

·        Chilled Raw Packaged Meat-Whole Cuts

·        Chilled Raw Packaged Meat-Processed

·        Ambient Meat

·        Cooked Meats-Counter

·        Cooked Meats-Packaged

·        Fresh Meat (Counter)

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Food and Drinks Specialists

·        Convenience Stores

·        Cash and Carry and Warehouse Clubs

·        E-Retailers

·        Others

Key Pack Materials ·        Rigid Plastics

·        Flexible Packaging

·        Rigid Metal

·        Paper & Board

Competitors ·        Ramly Food Processing Sdn. Bhd.

·        Dindings Poultry

·        Farm’s Best Food Industries Sdn. Bhd.

·        Lay Hong Berhad

·        PG Lean Hwa Trading Sdn Bhd

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Malaysia Meat Market Segmentation by Categories

Frozen meat was the largest category in 2022, followed by fresh meat (counter).

The key categories in the Malaysian meat market are frozen meat, chilled raw packaged meat-processed, chilled raw packaged meat-whole cuts, ambient meat, cooked meats-counter, cooked meats-packaged, and frozen meat. Per capita consumption of ambient meat and frozen meat was higher in Malaysia than at the global level and the regional level (APAC).

Malaysia Meat Market, by Categories, 2022 (%)

Malaysia Meat Market, by Categories, 2022 (%)

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Malaysia Meat Market, Segmentation by Distribution Channels

Hypermarkets & supermarkets was the leading distribution channel in the Malaysia meat sector in 2022

It was followed by food & drinks specialists. Other key distribution channels in the Malaysia meat market are convenience stores, e-retailers, and others. The report also provides a change in channel distribution share in the meat sector of Malaysia between 2017 and 2022.

Malaysia Meat Market, by Distribution Channel, 2022 (%)

Malaysia Meat Market, by Distribution Channel, 2022 (%)

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Malaysia Meat Market Segmentation by Pack Materials

Flexible packaging accounted for the highest share in the Malaysia meat sector, in 2022. It was followed by rigid plastics and rigid metal. Paper & board had the lowest market share.

Malaysia Meat Market, by Pack Materials, 2022 (%)

Malaysia Meat Market, by Pack Materials, 2022 (%)

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Malaysia Meat Market - Competitive Landscape

Ramly Food Processing Sdn. Bhd. held the highest value share in the Malaysia meat sector in 2022.

The report provides an overview of leading brands in the market, besides analyzing, market share, and growth of private labels in each category.

The other leading competitors in the Malaysia meat market are:

  • Dindings Poultry
  • Farm’s Best Food Industries Sdn. Bhd.
  • Lay Hong Berhad
  • PG Lean Hwa Trading Sdn Bhd

Competitors in the Malaysia Meat Industry, 2022 (%)

Competitors in the Malaysia Meat Industry, 2022 (%)

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Malaysia Meat Market Categories Outlook, (MYR Billion, 2022)

  • Chilled Raw Packaged Meat-Processed
  • Ambient Meat
  • Chilled Raw Packaged Meat-Whole Cuts
  • Cooked Meats-Counter
  • Cooked Meats-Packaged
  • Fresh Meat (Counter)
  • Frozen Meat

Malaysia Meat Market Distribution Channels Outlook, (MYR Billion, 2022)

  • Hypermarkets and Supermarkets
  • Food and Drinks Specialists
  • Convenience Stores
  • Cash and Carry and Warehouse Clubs
  • E-Retailers
  • Others

Malaysia Meat Market Pack Materials Outlook, (MYR Billion, 2022)

  • Rigid Plastics
  • Flexible Packaging
  • Rigid Metal
  • Paper & Board

Scope

  • Sector data: Overall sector value and volume data with growth analysis for 2017-2027.
  • Category coverage: Value and growth analysis of ambient meat, chilled raw packaged meat processed, chilled raw packaged meat whole cuts, cooked meats counter, cooked meats packaged, fresh meat ( and frozen meat) with inputs on individual segment share within each category and the change in their market share forecast for 2022–2027.
  • Leading players: Market share of companies (in value and volume terms) in 2022.
  • Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.
  • Health & Wellness Analysis: Provides analysis on the value of health wellness claims by category in the Malaysia meat sector for the 2017-2022 period The analysis includes the key health

    wellness attributes and consumer benefits driving the sales of the meat market in Malaysia in 2022.

  • Packaging: The report provides a percentage share (in 2022 and growth analysis (for 2017-2027) of various pack materials, pack types, closure types, and primary outer types used in the Malaysia meat sector. The analysis is at both the sector and category level and is based on the volume sales (by pack kg) of meat in the country.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Ramly Food Processing Sdn. Bhd.
Dindings Poultry
Farm's Best Food Industries Sdn. Bhd.
Lay Hong Berhad
PG Lean Hwa Trading Sdn Bhd
Aqina Holdings Sdn. Bhd.
Mac Food Services Malaysia
Hormel Foods Corporation
Yeo Hiap Seng

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Malaysia in the Global and Asia-Pacific Markets

Growth Analysis of Malaysia Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Malaysia Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

Malaysia Meat Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Meat

Segment-level Analysis (In Value Terms) – Ambient Meat

Segment-level Analysis (In Volume Terms) – Ambient Meat

Market Size Analysis – Category: Chilled Raw Packaged Meat – Processed

Segment-level Analysis (In Value Terms) – Chilled Raw Packaged Meat – Processed

Segment-level Analysis (In Volume Terms) – Chilled Raw Packaged Meat – Processed

Market Size Analysis – Category: Chilled Raw Packaged Meat – Whole Cuts

Segment-level Analysis (In Value Terms) – Chilled Raw Packaged Meat – Whole Cuts

Segment-level Analysis (In Volume Terms) – Chilled Raw Packaged Meat – Whole Cuts

Market Size Analysis – Category: Cooked Meats – Counter

Market Size Analysis – Category: Cooked Meats – Packaged

Segment-level Analysis (In Value Terms) – Cooked Meats – Packaged

Segment-level Analysis (In Volume Terms) – Cooked Meats – Packaged

Market Size Analysis – Category: Fresh Meat (Counter)

Segment-level Analysis (In Value Terms) – Fresh Meat (Counter)

Segment-level Analysis (In Volume Terms) – Fresh Meat (Counter)

Market Size Analysis – Category: Frozen Meat

Segment-level Analysis (In Value Terms) – Frozen Meat

Segment-level Analysis (In Volume Terms) – Frozen Meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & wellness analysis by category

Health & wellness analysis by product attributes

Health & wellness analysis by consumer benefits

Cross category comparison- products with H&W Vs. non H&W claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top four Cities

Market Size Analysis of Top four0 Cities by Category

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Malaysia Risk Index (GCRI) 2022

Malaysia Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Leading Value Categories

Leading Categories (Volume), 2022

Cross-Category Comparison – By Value (2017–2027)

Cross-Category Comparison – By Volume (2017–2027)

Per Capita Consumption (by Category), Malaysia Compared to Asia-Pacific and Global Levels (in Units), 2022

Segment-Level Analysis (in Value Terms) – Ambient meat

Segment-Level Analysis (in Volume Terms) – Ambient meat

Segment-Level Analysis (in Value Terms) – Chilled raw packaged meat – processed

Segment-Level Analysis (in Volume Terms) – Chilled raw packaged meat – processed

Segment-Level Analysis (in Value Terms) – Chilled raw packaged meat – whole cuts

Segment-Level Analysis (in Volume Terms) – Chilled raw packaged meat – whole cuts

Segment-Level Analysis (in Value Terms) – Cooked meats – packaged

Segment-Level Analysis (in Volume Terms) – Cooked meats – packaged

Segment-Level Analysis (in Value Terms) – Fresh meat (counter)

Segment-Level Analysis (in Volume Terms) – Fresh meat (counter)

Segment-Level Analysis (in Value Terms) – Fresh meat (counter)

Segment-Level Analysis (in Volume Terms) – Fresh meat (counter)

Change in Distribution Share, 2017–2022

Top Five Companies Share By Brand (in Value and Volume Terms) in the meat Sector, 2022

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2022

Category comparison – with H&W claims and non-H&W claims, 2017–22

Use of primary type by category (in pack units), 2022

Volume share analysis of top four cities by category (%), 2022

Performance Overview (Score: 1–100)

Category Data, By Segment

Per Capita Consumption (in Units), 2017–2027

Per Capita Expenditure ($), 2017–2027

Meat sales Distribution in Malaysia – By Category (MYR Million), 2022

Brand Share (in Value and Volume Terms) in the meat Sector, 2022

Brand Share (in Value and Volume Terms) in the meat Sector, By Category, 2022

Key health & wellness product attributes driving sales in Malaysia ($ million), 2017–22

Key health & wellness consumer benefits driving sales in Malaysia ($ million), 2017–22

Pack Material (in Million Pack Units), 2017–2027

Pack Materials by Category (in Million Pack Units), 2022

Pack Type (in Million Pack Units), 2017–2027

Pack Types by Category (in Million Pack Units), 2022

Closure Type (in Million Pack Units), 2017–2027

Closure Types by Category (in Million Pack Units), 2022

Primary Outer Type (in Million Pack Units), 2017–2027

Primary Outer Types by Category (in Million Pack Units), 2022

Real GDP and Annual Growth (%), 2019–2027

Nominal GDP and Annual Growth (%), 2019–2027

Consumer Price Inflation (%), 2019–2027

Employed People and Unemployment Rate (%), 2019–2027

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2019–2027

Population and Annual Growth (%), 2019–2027

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Figures

Value and Volume Shares of Malaysia in the Global and Asia-Pacific meat Sector, 2022–2026

Malaysia Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCC Comparison – Malaysia, Asia-Pacific, and Global, 2017–2027

PCE Comparison – Malaysia, Asia-Pacific, and Global, 2017–2027

Market Size and Growth Analysis by Value and Volume, meat Sector, 2017–2027

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient meat Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat – processed, 2017–2027

Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat – whole cuts Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Cooked meats – counter Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Cooked meats – packaged, Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2017–2027

Share of Key Distribution Channels (in Value Terms) – meat, 2022

Key Distribution Channel Share by Category (in Value Terms), 2022

Leading Companies (in Value and Volume Terms) in the meat Sector, 2022

Private Label Penetration by Category (in Value Terms), 2022

Growth Analysis, Private Label and Brands, 2017–2027

Category-Wise Consolidation/Fragmentation (in Value Terms) – meat , 2022

Prominence of health & wellness claims by category, $ million, 2017–22

Contribution of health & wellness by product attributes, $ million, 2017–22

Contribution of health & wellness by consumer benefits, $ million, 2017–22

Key Pack Materials in the Malaysian meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Pack Material, 2017–2027

Use of Pack Material by Category (in Pack Units), 2022

Key Pack Types in the Malaysian meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Pack Type, 2017–2027

Use of Pack Type by Category (in Pack Units), 2022

Key Closure Types in the Malaysia meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Closure Type, 2017–2027

Use of Closure Type by Category (in Pack Units), 2022

Key Primary Outer Types in the Malaysia meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Primary Outer Type, 2017–2027

Use of primary type by category (in pack units), 2022

Volume Growth Analysis of Four Cities (Million kg), 2017–2022

Demographic Analysis

Real GDP (MYR Billion) and Annual Growth (%)

Nominal GDP (MYR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in MYR Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2022

Five Highest-Risk Nations in GCRI Q4 2022

Malaysia’s Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 108 Countries Analyzed to Identify the High-Potential Countries in Different Regions

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