Mars Inc. – Company Overview and Analysis, 2023 Update

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Mars Inc. Company Overview

Mars is one of the leading companies in the confectionery sector, with a portfolio of well-known brands. The company’s diverse product portfolio and extensive geographical presence will help it to record strong growth in the coming quarters. The innovative initiatives such as investing in enhancing its digital, e-commerce, and direct-to-consumer presence will help the company to gain an advantage over its competitors. Furthermore, brand loyalty among consumers and its focus on strengthening its foothold in fast-growing regions such as Asia will provide much-needed impetus to the company’s growth.

The “Mars Inc. – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Sectors ·       Food

·       Pet care

·       Consumer health

·       Non-alcoholic beverages

Key Regions ·       North America

·       Asia

·       West Europe

·       Middle East and North Africa

·       Australasia

·       Africa

·       Latin America

·       East Europe

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Mars Inc. Company Analysis by Sectors

The major sectors in which Mars Inc. deals are food, pet care, consumer health, and non-alcoholic beverages. The food sector led the company’s growth in 2021. The food and pet care industries in Western Europe are forecast to register significant growth during 2021-2026.

Mars Inc. Company Analysis by Sectors, 2021 (%)

Mars Inc. Company Analysis by Sectors, 2021 (%)

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Mars Inc. Company Analysis by Regions

The major regions in which Mars Inc. is concentrated are Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America continues to be the key region for Mars in 2021.

Mars has a presence in various countries across the globe. The US is the top market. Just under one-third of the revenue was generated in the US in 2021. The company also recorded high sales in China, the UK, France, and Germany.

Mars Inc. Company Analysis by Regions, 2021 (%)

Mars Inc. Company Analysis by Regions, 2021 (%)

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Mars Inc. - Top Themes

The major themes in which Mars Inc. is investing are ESG, Direct-to-Consumer (D2C), e-commerce, Artificial Intelligence, and health and wellness.

Artificial Intelligence: In August 2022, Mars announced a multi-year partnership with Process Integration and Predictive Analytics (PIPA) LLC. Mars will leverage PIPA’s AI platform—LEAP to design new products to address growing consumer demand for health benefits from foods, beverages, and dietary supplements. In October 2022, Mars announced its partnership with Berry Global, a leading supplier of sustainable packaging material, to launch new club jars – made from recycled content, for its M&M’S, STARBURST, and SKITTLES brands, which will help the company in replacing about 300 tons of virgin plastic per year.

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Scope

• North America continues to be the key region for Mars, accounting for highest sales revenue in 2021

• Major economies across the globe are experiencing the pressures of high inflation and the Russia-Ukraine conflict.

Key Highlights

  • North America continues to be the key region for Mars, accounting for the highest sales revenue in 2021.
  • Major economies across the globe are experiencing the pressures of high inflation and the Russia-Ukraine conflict.

Reasons to Buy

  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Mars Inc.: company analysis and key findings as of November 9, 2022

Sales analysis by region and sector: Mars Inc.

The impact of macro-economic factors and economic recovery prospects

Forecast for Mars Inc.’s regional sectors

Company overview: Mars Inc.

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