Mass Affluents: Channel Use in Singapore
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Singaporean mass affluents tend to be older, and thus are slightly more conservative when it comes to digital advancement in banking. They are also more loyal than their retail counterparts. This consumer segment is very comfortable with the online channel and providers will need to maintain a user-friendly platform to meet the banking needs of the mass affluent segment. Security measures overall, but particularly with mobile banking, inhibit adoption. Providers that can allay these concerns will have an advantage in appealing to this segment.
Scope
• Physically visiting a branch remains a key channel of research and application for the mass affluent.
• Mass affluents are more likely to make a decision based on their own analysis rather than on recommendations from friends and family.
• As a segment, mass affluents are more likely to be victims of fraud than retail customers.
• Almost 4 in 5 (79%) of mass affluent consumers are in full-time employment.
Reasons to Buy
How are the demographics of the mass affluent segment influencing their channel preferences
Which channels do mass affluent consumers use to conduct their research on banking products
What are the preferred channels of application among the mass affluent consumer segment
How does the mass affluent segment utilize social media and digital channels in banking
ANZ
OCBC
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.