Meals and Meal Components Packaging Opportunities – New Packaging Formats and Value-added Features

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Convenience is the key for many consumers, especially for products from the meal and meal components categories. Ecological awareness is constantly changing the market and motivates manufacturers to use more sustainable materials, reduce their reliance on traditional petroleum plastics, introduce biodegradable or sustainable packs, or simply modify existing formats to make them more eco-friendly. The search for premium and upscale products is also evident, especially for consumers who look for higher product quality. This is quite often achieved by using more sophisticated textures, heavier glass material, richer color palettes, or metalized and attractive designs.

The meals and meal components packaging market research report explores new packaging formats and value-added features in the meals and meal components categories, using examples from GlobalData’s Pack-Track innovation tool.

Meals and Meal Components Category Packaging Market: Spotlight

Sustainable evolution of plastic trays: Trays have been commonly used across various categories of products in the sector because they offer good protection, efficient display of contents, and consumer convenience. At the same time, plastic is one of the most dominant materials used in the production of trays primarily because of its lightness, and airtight properties that ensure the extended shelf-life of the product.

Expanding packaging functionality by improving efficiency: Convenient packaging formats can fulfill the consumer’s need for practical solutions that allow them to use products as quickly and efficiently as possible. Depending on the target group and/or product type, different approaches are taken by manufacturers. Quite often applications of well-known formats can add useful new functionality to be the best answer to satisfy the consumer and create a point of difference.

Following the trend for greater packaging sustainability: Sometimes even small changes or modifications to the packs, such as the elimination of unnecessary labels, help to improve the ecological credentials of the offering. Another approach could be replacing plastics with more sustainable equivalents such as bagasse pulp material, which is strong enough to withstand microwave heating and therefore results in similar functionality to plastics.

To know more about other innovative examples of meals and meal components category packaging market, download a free report sample

Meals and Meal Components Category Packaging Market: Key Trends

Added functionality, on-the-go products, environmental responsibility, resource scarcity, authenticity & heritage, and premiumization & indulgence are some of the meal and meal components trends impacting the consumer packaging trends.

Consumers seek more valuable products and experiences, and more visible functions to enhance their overall user experience. Packaging manufacturers are aiming to fit in with changing lifestyle patterns, offering ready-to-use pack formats that speed up meal preparation, facilitating mess-free dispensing, or simplifying the daily routines of busy consumers. Moreover, there is a strong focus on climate change, environmental deterioration, biodiversity loss, and resource shortages amid growing energy demands. Brand owners are responding to consumer demands for greater packaging sustainability by reducing plastic content in packaging or reapplying some well-known formats that are more sustainable.

Meals and Meal Components Category Packaging Market TrendSights

Meals and Meal Components Category Packaging Market TrendSights

To know more about the key trends impacting the meals and meal components packaging market, download a free report sample

Meals and Meal Components Category Packaging Market: Key Highlights

More and more consumers look for products that use more sustainable materials such as bagasse pulp or paper to minimize the negative impact on the environment. Some manufacturers are introducing small changes like eliminating unnecessary labels to reduce the amount of potentially harmful materials. In addition to that, functional aspects of the packaging remain important, and manufacturers keep developing easy-to-use openings or adding various functionalities that enhance consumer comfort. Furthermore, intriguing shapes, raw textures, or eye-catching decoration help in building a more premium image for the brand and targets consumers who are looking for higher product quality.

Reasons to Buy

  • Use GlobalData’s Category Packaging Opportunities reports to inspire innovation.
  • Understand the relevant consumer trends that drive and support innovation so you can tap into what is impacting the industry.
  • Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.

Penny Markt GmbH
BMC Brno s.r.o.
Sal de Ibiza GmbH
Kostelecke Uzeniny a.s.
Casa Tarradellas S.A.
Bleiker's Smokehouse Ltd
Suempol sp. z.o.o.
Breitsamer Honig
Ottogi Co. Ltd.
West Thomas Partners LLC
AB World Foods Ltd.
Manolo's Food GmbH
Jean Larnaudie
Split Nutrition LLC
Nissin Food Products
Wilhelm Reuss GmbH & Co. KG
Marks and Spencer plc
Perla Polska Sp. z o.o. Sp. K.
HN Produktion GmbH & Co. KG
Agronom Berries Sp. z.o.o.
Les Crudettes S.A.
Daesang Corp.
Swen Adermann
Herbert Widmann GmbH
Puffin Produce
Scherzer Gmuese GmbH
Tip Top Bakeries
Picard les Surgeles
Passage Foods Pty. Ltd.
Whitworths Ltd.
Carrefour Polska Sp. z.o.o.
Edeka Zentrale AG & Co. KG
Th. Olesen Import A/S

Table of Contents

Table of Contents

About GlobalData’s Research

Category Packaging Opportunities: Meals and Meal Components

Category Packaging Opportunities: Spotlight

Category Packaging Opportunities: Examples We Like

Category Packaging Opportunities: TrendSights

Category Packaging Opportunities: Action Points


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