Impact of the Metaverse in Travel and Tourism – Thematic Intelligence

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Metaverse In Travel and Tourism Theme Analysis Report Overview

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. Although it is largely conceptual, the metaverse could transform how people work, shop, communicate, and consume content and the travel and tourism industry is no exception.

The metaverse may accelerate the travel industry’s recovery as big travel and tourism organizations have begun exploring use cases for the metaverse following the devastating impact of the COVID-19 pandemic across the industry. Current applications either focus on digital marketing campaigns with real-world rewards for consumers, creating immersive experiences on-site for digitally savvy consumers through AR and VR metaverses, or improving operational efficiency through digital twin technology.

Metaverse in travel and tourism research report provides an overview of the metaverse value chain including leaders and challengers for each sub-segment. The report provides the challenges facing the travel and tourism industry and analysis on how the metaverse could impact those challenges. It also analyses market size and growth forecasts for the metaverse. It provides case studies showing the use cases for the metaverse across the travel and tourism industry and analysis of alternative data including company filings, hiring, deals and social media activity. This also gives review of the leading adopters of the metaverse in the travel and tourism industry, the specialist metaverse vendors for the travel and tourism industry, and the leading metaverse vendors cross-industry.

Report Pages 57
Regions Covered Global
CAGR (2020-2030) >32%
Value Chains Foundation, Tools, User Interface, and Experience.
Specialist Vendors Appinventiv, BuzzAR, Equinox XR, Kuula, Matterport, Multiverse Labs, Parallux, TimeLooper, Vection Technologies, and Worldbuildr
Leading Vendors Alibaba, Alphabet (parent company of Google), Apple, Epic Games, Meta (formerly Facebook), Microsoft, Naver, Niantic, Nvidia, Roblox, Tencent, and Unity Technologies
Leading Adopters City Developments (parent company of Millennium & Copthorne Hotels), Changi Airport Group, Comcast (parent company of Universal Studios), DayAway, Deutsche Bahn, Emirates, International Airlines Group (parent company of Vueling Airlines), Marriott, Royal Caribbean Group (parent company of Celebrity Cruises), and Travelzoo
Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Metaverse in Travel and Tourism – Industry Analysis

The metaverse market is expected to grow at a CAGR of more than 32% between 2020 and 2030. The metaverse brings together a range of next-generation technologies, such as AI, cloud, cryptocurrencies, cybersecurity, IoT, VR, AR, digital twins, gaming, and adtech.

The metaverse in travel and tourism industry analysis also covers:

  • Mergers and acquisitions
  • Hiring trends
  • Social media trends
  • Company filings trends
  • Metaverse timeline

Metaverse Market Revenues 2020-2030 ($ Billion)

Metaverse Market Revenues 2020-2030 ($ Billion)

For more insights into the metaverse market revenues, buy the full report or download a free report sample

Metaverse in Travel and tourism- Value Chain Analysis

The metaverse in travel and tourism value chain consists of three main area: foundation, tools, user interface, and experience.

Foundation layer: The foundation layer comprises technologies necessary for computation, motion tracking, low-latency networks, data management systems, and decentralized infrastructure. The metaverse will need massive computing power to merge the physical and digital worlds. As a result, semiconductors will be a key battleground.

Metaverse in Travel and Tourism Value Chain Analysis

Metaverse in Travel and Tourism Value Chain Analysis

For more insights into the metaverse in travel and tourism value chain, buy the full report or download a free report sample

Leading Metaverse Adopters in Travel and tourism

Some of the leading adopters making their mark within the metaverse in travel and tourism theme:

  • City Developments (parent company of Millennium & Copthorne Hotels)
  • Changi Airport Group
  • Comcast (parent company of Universal Studios)
  • DayAway
  • Deutsche Bahn
  • Emirates
  • International Airlines Group (parent company of Vueling Airlines)
  • Marriott
  • Royal Caribbean Group (parent company of Celebrity Cruises)
  • Travelzoo

Leading Metaverse Vendors

Some of the leading metaverse vendors in travel and tourism are:

  • Alibaba
  • Alphabet (parent company of Google)
  • Apple
  • Epic Games
  • Meta (formerly Facebook)
  • Microsoft
  • Naver
  • Niantic
  • Nvidia
  • Roblox
  • Tencent
  • Unity Technologies

Leading Specialist Metaverse Vendors in Travel and tourism

Some of the leading specialist metaverse vendors in travel and tourism are:

  • Appinventiv
  • BuzzAR
  • Equinox XR
  • Kuula
  • Matterport
  • Multiverse Labs
  • Parallux
  • TimeLooper
  • Vection Technologies
  • Worldbuildr

Buy the full report to know more about the leading adopters and vendors, and specialist vendors in the cloud computing theme, download a free report sample

Attraction Operators Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Attraction Operators Sector Scorecard – Thematic Screen

Attraction Operators Sector Scorecard – Thematic Screen

Buy the full report to know more about the sector scorecards, download a free report sample

Segments Covered in the Report

Metaverse in Travel and Tourism Value Chain Outlook

  • Foundation
  • Tools
  • User Interface
  • Experience

Scope

  • An overview of the metaverse value chain including leaders and challengers for each sub-segment.
  • The challenges facing the travel and tourism industry and analysis on how the metaverse could impact those challenges.
  • Market size and growth forecasts for the metaverse.
  • Case studies showing the use cases for the metaverse across the travel and tourism industry.
  • Analysis of alternative data including company filings, hiring, deals and social media activity.
  • Review of the leading adopters of the metaverse in the travel and tourism industry, the specialist metaverse vendors for the travel and tourism industry, and the leading metaverse vendors cross-industry.
  • Thematic scorecards for the attraction operator sector ranking leading companies on their involvement in key themes including the metaverse.

Reasons to Buy

  • Position yourself for success by understanding how the metaverse theme will develop, how it will influence the travel and tourism industry, and where you should be investing in the theme.
  • Quickly identify attractive investment targets in the attraction operator industry by understanding which companies are more likely to be winners in the future based on our thematic scorecard.
  • Gain a competitive advantage over your competitors by understanding the opportunities, and potential challenges, offered by the metaverse for the travel and tourism industry.
  • Source the leading, and specialist vendors for metaverse technologies for travel and tourism . Discover what each vendor offers, and who some of their existing clients are.

3D Systems
AAC Technologies
ABB
Accenture
Accton
Acer
Actifio
ActionIQ
ADDX
Adform
Adform 
Adidas
Adlens
Adobe
Adobe 
AdRoll
Adsterra
Adyen
Affectiva
AG Microsystems
Agora World
AI.Reverie
Alcatel-Lucent Enterprise
Aldin Dynamics
Algorithmia
Alibaba
Alphabet (Google)
Alteryx
Altibase
AmazeVR  
Amazon
Amazon (Sumerian)
Ambarella
Ambire AdEx 
AMD
AMD (Xilinx)
American Express
Analog Devices
Animoca (The Sandbox)
Ansys
Ant Financial
ANTChain
ApertusVR
AppBrain
Appinventiv
Apple
Applied Materials
AppLovin
AppLovin (MoPub)
Appnext 
Arcadia Data
Arista Networks
Armory
ARtGlass
Asus
AT&T
Atkins
Atomize
Attivio
Audius
Augment
Augmented.City
Aura
Autodesk
Avalanche 
Avegant
AXONI
Ayasadi
Baidu
Baidu 
Balenciaga 
Band Protocol
Bandai Namco
Basis Technologies
BBK Electronics (OnePlus)
BBK Electronics (Oppo)
BBK Electronics (Vivo)
Bentley Systems
Bharti Airtel
Big Panda
BigML
BigScreen VR
Bilibili 
Binance
Binance Coin
Bitbond
Bitcoin 
BitFury
Blender
Block
Blocksquare
Bloktopia
Blu Wireless
Blue Frog Robotics
Bosch
Box
Brandtech Group
Broadcom
BT Group
Buk Technology
Bumble
Burberry
BYD
ByondXR 
ByteDance
ByteDance (Pico)
Cadence
Cambricon
Cardano
Cardano 
Carl Zeiss
Casa
Caspar.ai
Catchoom
CBAK Energy Technology
Certik 
Chainalysis
Chainlink
Changi Airport Group
Check Point Software
China Mobile
China Southern Airline
China Telecom
China Trading Desk
China Unicom
Choozle
Chukong Technologies
Ciena
Circle
Cirrus Logic
Cisco
City Developments
Cityzenith
Clarifai
Clearmatics
Cloudera
Cloudwalk
Cobalt Robotics
CognitiveScale
Coinbase
Com2uS
Comcast
Comcast (Universal Studios)
Compagnie des Alpes
Comscore
Consensys
Conversica 
Corsair
Cosmos
Couchbase
Cramer-Krasselt
Criteo
CryptoAvatars
Cryptovoxels
Cryptovoxels 
Crytek
CyberPower
Dappradar 
Dassault Systèmes
Dassault Systèmes
Data Robot
Data Virtuality
Dataiku
Datameer
DataRobot
DataStax
DataVirtuality
DayAway
Decentral Games
Decentraland
Dell Technologies
Delphix
Delta Reality
Denodo
Dentsu
Deutsche Bahn
Deutsche Telekom
Dialog Semiconductor
Didimo 
DigiLens
Digital Turbine
Diligent Robotics
Disney
DMarket
DNABlock
Dolby Labs
Dolce & Gabbana
Domo
dotData
Doubleverify
DPVR
Dundas
Dynapack
eBay
Ecovacs
Elavon
Electronic Arts
ElliQ
Emirates
Engage XR
Enigma
Enjin
EnterpriseDB
EOS
Epic Games
Equinix
Equinox Vision
Equinox XR
Ericsson
EssilorLuxottica
Ethereum
Ethereum 
Everysight
Exago
Exasol
Expedia
Extreme Networks
FaceUnity
Facewatch
Festo
FICO
FIS
Fiserv
Flow
Flybits
Forcepoint
Fortinet
Foundation
Foxconn
Fuel
Fujitsu
Fujitsu 
Garmin
GE
Genies
GestureTek
Glimpse Group
Glory Star New Media
Goertek
Government of the Emirate of Sharjah
Graphcore
Grokr
Groq
Gucci
H2O.ai
Hadera Hashgraph
Hana
Harbor
HCL
Heliosen
Helpsystems
Himax
Hitachi
Hivestack 
Horizon Robotics
HP
HPE
HPE (MapR)
HTC
Huawei
Huawei
HubSpot 
Hugging Face
Hyperledger
Hyundai Motors
IBM
iFlytek
Imperva 
IMVU
INDE
Index Exchange
InetSoft
Infineon
Infor
Informatica
Information Builders
Infosys
Ingenico
InMobi
Inspur
Integral Ad Science
Intel
Inter Continental
Interceptd 
International Airlines Group
IPG
Iristick
iRobot
Jaxx
JD.com
Jorjin
Juniper Networks
Kaleido
Kasisto
KDDI
Keboola
Kempegowda Airport
Kinicho
Kioxia
Klarna
KLM Royal Dutch Airlines
KNIME
Knowles Electronics
KnuEdge
Kraken
KT
Kuula
Kyvos
Leadspace
Leica
Lenovo
LG Display
LG Energy Solution
LG Innotek
LG Uplus
Linden Lab
Lindner Hotels
Liquidity Network
Litecoin
LivePerson
LiveRamp
LLVision
Lockwood Publishing
Lotame
Lumen Technologies
Lumus
Lytics
Macronix 
Magic Leap
Magnite
Manticore Games
MarkLogic
Marriott
Mastercard
Match Group
MathWorks
Matterport
MediaMath
MediaTek
MeetinVR
Megvii
Merlin Entertainments
Meta
Meta (Omega)
Metamask
MetaVRse
Micron
Microsoft
MicroStrategy
Microvision
Mimi (3D Sound Labs)
Mintable
Mintegral
Mintegral 
Miral
Miso Robotics
Mobvoi
MongoDB
MSI
Multichain
Multiverse Labs
Murata
MyEtherWallet
Mytaverse
Mythical Games
Nanya Tech
Naver (Zepeto)
NBA Top Shots
Neato Robotics
Neo
Neon
NetApp
NetEase 
Neurala
Neustar
NextTech AR
Niantic
Niantic (8th Wall)
Nielsen
Nifty Gateway
Nike
Nikon
Nintendo
Nokia
nReal
NTT
Nucypher
Nutanix
Nvidia
NXP Semiconductors
Occipital
Olympus
Omnicom
OmniVision
One97 (Paytm)
OnSemi
OpenText
OpenX
Oracle
Oracle (Moat)
Orange
Oriental Land
Origin PC
Ozone Networks
Palantir
Panasonic
Panoply
Parallux
Paxos
Paypal
PayPal (Simility)
PerceptiLabs
Percona
Permutive
Pimax
Pivot3
PixelMax
Pixelynx 
PMD
Polkadot
Polygon
Polymath
Portals Labs
PostgreSQL
Precisely
Progress Software
Provenance
PTC
Publicis
PubMatic
Pure Storage
Puy du Fou
Pyramid Analytics
Qatar Airlines
Qlik
Qorvo
Qualcomm
R3
Rackspace
Raiden
Rakuten
Rapid Insight
RapidMiner
Rarible
Razer
Realmax
RealWear
Rec Room
Redis Labs
Renesas
Ricoh
Ripple
Ristband
Roblox
Robotiq
Rokid
Rooom
Royal Caribbean Group
Rstudio
S4 Capital
Salesforce
Samsung Electronics
Samsung SDI
Sandbox VR
SAP
SAS
Scality
Schneider Electric
ScopeAR
Sea World
Securitize
Securrency
Segment
Seiko Epson
Semusi
Sennheiser
Sensata
SenseTime
Sensorium 
SensorTower
Shanghai Optics
Shenzhen Arashi
Sherpa.ai
Shinhan Bank
Shopify
Siemens
Sina (Weibo)
Sine Wave
Singapore Airlines
Singtel
Singtel (Amobee)
Sisense
Six Flags
Sixense
SK Hynix
SK Telecom
Skale
Sky Mavis (Axie Infinity)
Skyworks
Slingshot Simulations
Sliver VR (Theta Labs)
Smaato
SmartyAds
Snap
Snowflake
Softbank
Softbank (Arm)
Software AG
Solana
Solana 
Solirax (NeosVR)
Somnium Space
Sony
Sophos
Soul Machines
SoundHound
SparkCognition
Spatial
Spatial Systems
Square Enix
Stage
STMicroelectronics
Stripe
SuperRare
Supersocial 
Synopsys
Synthesia
Syntiant
Talend
Tata Communications
TCS
TDK (ATL)
TDK (InvenSense)
Tealium
TeamViewer
Telefónica
Telefónica (Axonix)
Telstra
Tencent
Teradata
Teradyne
Terra
Terra 
Tessian
Tether 
Texas Instruments
Tezos
The Trade Desk
Theory Studios
ThirdEye
ThoughtSpot
Thrive Plus
TIBCO
TimeLooper
T-Mobile US
Tokensoft
Tokeny Solutions
Toshiba
Travel World VR
Travelzoo
Trellix
Trend Micro
Tron
Truebit
Tsinghua (Unisoc)
Tsinghua (Yangtze Memory)
TSMC
Twitter
Ubisoft
Ultraleap
UneeQ 
Union Pay
Unity Technologies
Universal Display
USD Coin
USound
Vacasa
Valve
Vans
Varjo
Vection Technologies
VeriFone
Verizon
VF Company
Viant (Adelphic)
ViewAR
Virbela
Visa
Visionstar (EasyAR)
Visometry 
Vivendi (Havas)
Vizzio
VMware
VMware 
Vodafone
VoltDB
VRChat
Vueling Airlines
Vungle
Vuzix
Wave Computing
Waves
WaveXR
WAX
Western Digital
Wieden+Kennedy
Wipro
Wolf3D
Wolfram
Wookey
Workato
Worldbuildr
WPP
Wyre
Xiaomi
Xloong
Yahoo
Yandex
Young Optics
Yuga Labs
Zagreb Tourist Board
Zelle
zkSync
Zoom
ZTE

Table of Contents

  • 1. Executive Summary
  • 2. The Metaverse Value Chain

    • 2.1. Foundation layer
    • 2.2. Tools layer
    • 2.3. User interface layer
    • 2.4. Experience layer

  • 3. Travel & Tourism Challenges
  • 4. The Impact of the Metaverse on Travel & Tourism
  • 5. Case Studies
  • 6. Data Analysis

    • 6.1. Market size and growth forecasts
    • 6.2. Mergers and acquisitions
    • 6.3. Company filings trends
    • 6.4. Hiring trends
    • 6.5. Social media trends
    • 6.6. Metaverse timeline

  • 7. Companies

    • 7.1. Leading metaverse adopters in travel & tourism
    • 7.2. Leading metaverse vendors
    • 7.3. Specialist metaverse vendors in travel & tourism

  • 8. Sector Scorecard

    • 8.1. Attraction operators sector scorecard

  • 9. Glossary
  • 10. Further Reading
  • 11. Our Thematic Research Methodology
  • 12. About GlobalData
  • 13. Contact Us

Frequently asked questions

Impact of the Metaverse in Travel and Tourism – Thematic Intelligence thematic reports
Currency USD
$995

Can be used by individual purchaser only

$1,995

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Impact of the Metaverse in Travel and Tourism – Thematic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Technology
New
Blockchain - Thematic Intelligence
$995 | February 2024
Technology
New
Cloud Computing - Thematic Intelligence
$1,950 | February 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Impact of the Metaverse in Travel and Tourism – Thematic Intelligence in real time.

  • Access a live Impact of the Metaverse in Travel and Tourism – Thematic Intelligence dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.