Mexico Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

Pages: 30 Published: May 10, 2023 Report Code: GDTT-SMI23-06

Mexico Source Tourism Market Report Overview

Mexico source tourism market witnessed 14.1 million outbound trips in 2022. Transportation is the highest expenditure for both domestic and international travel in Mexico. This could be due to the increased usage of transportation as a primary means of reaching leisure destinations or visiting friends and family.

The Mexico source tourism market research report provides insights into Mexico’s domestic and outbound tourism market. It looks at the profiles of Mexico tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Mexican outbound travel market.

Mexico Source Tourism Market Dynamics

Traditionally, Mexicans are more likely to travel domestic6ally for holidays than internationally. This trend has been evident in the volume of domestic travelers for many years. Domestic trips have increased since the peak of the pandemic, and correspondingly, domestic spending has also increased by more than 42%. This is due to Mexican officials lifting and easing travel restrictions within the country. As there is no longer a need to provide COVID-19 documents such as tests, vaccinations, or quarantines. This improved Mexican willingness to travel within the country. However, international trips by Mexicans are still on the path to recovery, but at a slower rate. It is projected that international travel will exceed pre-pandemic levels by 2024, with leisure as the leading purpose for travel, followed by VFR. Mexico is ranked to have the most flight connectivity in Latin America which could indicate a potential increase in Mexicans traveling internationally for holidays.

For more insights into the Mexico source tourism market, download a free report sample

Mexico Source Tourism Market Segments

The key segments in the Mexico source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Mexico source tourism market in 2022.

Domestic Tourism: Travel by land accounts for a significant percentage of total domestic travel, followed by rail. Mexicans rely heavily on these as a mode of transport due to their reliability and affordability, compared to sea and air travel that together account for a very less share. This is because there are high costs associated with air and sea travel, as well as a lack of accessibility for many locations within Mexico. Mexico’s most common mode of transport is by bus, and the country has many service lines in different regions, with either first- or second-class options, offering different prices and services.

Outbound Tourism: For Mexican travelers, leisure accounts for a significant portion of outbound travel. This trend has been continuing over the years. Evidently, leisure increased by more than 32% from 2021 to 2022. Mexicans tend to experience long working hours, averaging about 10 hours a day compared to the average of 8 hours for other OECD countries. Outbound travel for business purposes is very low in Mexico compared to leisure and VFR.

For more segment insights into the Mexico source tourism market, download a free report sample

Mexico Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from Mexico are sun and beach holidays, visiting friends or family, cultural holidays, adventure/sport holidays, city break holidays, gastronomical holidays, eco holidays, multi-stop trip holidays, wellness/medical holidays, wedding related holidays, cruise holidays, religious holidays, and LGBTQIA+ holidays, others. Sun and beach holidays are the most preferred holiday type for Mexican tourists.

Mexico Source Tourism Market Analysis by Holiday Types, (%)

Mexico Source Tourism Market Analysis by Holiday Types, (%)

For more holiday-type insights into Mexico source tourism market, download a free report sample

Mexico Source Tourism Market Research Overview

Key Segments Domestic Tourism and Outbound Tourism
Key Holiday Types Sun and Beach Holidays, Visiting Friends or Family, Cultural Holidays, Adventure/Sport Holidays, City Break Holidays, Gastronomical Holidays, Eco Holidays, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Wedding Related Holidays, Cruise Holidays, Religious Holidays, and LGBTQIA+ Holidays, Others

Segments Covered in the Report

Mexico Source Tourism Market Segments Outlook

  • Domestic Tourism
  • Outbound Tourism

Mexico Source Tourism Market Holiday Types

  • Sun and
  • beach
  • Visiting friends
  • or family
  • Cultural
  • Adventure/
  • sport
  • City break
  • Gastronomical
  • Eco
  • Multi-stop trip
  • Wellness/
  • medical
  • Wedding Related
  • Cruise
  • Religious
  • LGBTQIA+

Scope

This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Key Highlights

Accessibility is the most important factor influencing holiday choice for Mexicans (xx%). Transportation is the highest domestic expenditure channel accounting for xx% of total expenditure.

Reasons to Buy

This report provides clear insight into developments in Mexico’s regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

Key Players

Airbnb
Ryanair
Volaris Mexican Airline
Aeromar of Mexico
Carnival Cruise Line
Royal Caribbean Cruises
Twitter
TikTok
Facebook
Instagram

Table of Contents

Table of Contents

Overview

Mexico Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets

Outlook

Appendix

Frequently Asked Questions

Domestic tourism is the leading segment in the Mexico source tourism market.

Accessibility is the most important factor influencing holiday choice for Mexicans.

Sun and beach holiday is the leading type of holiday in the Mexico source tourism market.

$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Travel and Tourism
New
Luxury Train Travel in India - Case Study
$1,495 | September 2023
Travel and Tourism
New
Travel & Tourism: Hiring Trends & Signals Q2 2023
$100 | September 2023