Mexico Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

Pages: 30 Published: May 10, 2023 Report Code: GDTT-SMI23-06

Mexico Source Tourism Market Report Overview

Mexico source tourism market witnessed 14.1 million outbound trips in 2022. Transportation is the highest expenditure for both domestic and international travel in Mexico. This could be due to the increased usage of transportation as a primary means of reaching leisure destinations or visiting friends and family.

The Mexico source tourism market research report provides insights into Mexico’s domestic and outbound tourism market. It looks at the profiles of Mexico tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Mexican outbound travel market.

Mexico Source Tourism Market Dynamics

Traditionally, Mexicans are more likely to travel domestic6ally for holidays than internationally. This trend has been evident in the volume of domestic travelers for many years. Domestic trips have increased since the peak of the pandemic, and correspondingly, domestic spending has also increased by more than 42%. This is due to Mexican officials lifting and easing travel restrictions within the country. As there is no longer a need to provide COVID-19 documents such as tests, vaccinations, or quarantines. This improved Mexican willingness to travel within the country. However, international trips by Mexicans are still on the path to recovery, but at a slower rate. It is projected that international travel will exceed pre-pandemic levels by 2024, with leisure as the leading purpose for travel, followed by VFR. Mexico is ranked to have the most flight connectivity in Latin America which could indicate a potential increase in Mexicans traveling internationally for holidays.

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Mexico Source Tourism Market Segments

The key segments in the Mexico source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Mexico source tourism market in 2022.

Domestic Tourism: Travel by land accounts for a significant percentage of total domestic travel, followed by rail. Mexicans rely heavily on these as a mode of transport due to their reliability and affordability, compared to sea and air travel that together account for a very less share. This is because there are high costs associated with air and sea travel, as well as a lack of accessibility for many locations within Mexico. Mexico’s most common mode of transport is by bus, and the country has many service lines in different regions, with either first- or second-class options, offering different prices and services.

Outbound Tourism: For Mexican travelers, leisure accounts for a significant portion of outbound travel. This trend has been continuing over the years. Evidently, leisure increased by more than 32% from 2021 to 2022. Mexicans tend to experience long working hours, averaging about 10 hours a day compared to the average of 8 hours for other OECD countries. Outbound travel for business purposes is very low in Mexico compared to leisure and VFR.

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Mexico Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from Mexico are sun and beach holidays, visiting friends or family, cultural holidays, adventure/sport holidays, city break holidays, gastronomical holidays, eco holidays, multi-stop trip holidays, wellness/medical holidays, wedding related holidays, cruise holidays, religious holidays, and LGBTQIA+ holidays, others. Sun and beach holidays are the most preferred holiday type for Mexican tourists.

Mexico Source Tourism Market Analysis by Holiday Types, (%)

Mexico Source Tourism Market Analysis by Holiday Types, (%)

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Mexico Source Tourism Market Research Overview

Key Segments Domestic Tourism and Outbound Tourism
Key Holiday Types Sun and Beach Holidays, Visiting Friends or Family, Cultural Holidays, Adventure/Sport Holidays, City Break Holidays, Gastronomical Holidays, Eco Holidays, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Wedding Related Holidays, Cruise Holidays, Religious Holidays, and LGBTQIA+ Holidays, Others

Segments Covered in the Report

Mexico Source Tourism Market Segments Outlook

  • Domestic Tourism
  • Outbound Tourism

Mexico Source Tourism Market Holiday Types

  • Sun and
  • beach
  • Visiting friends
  • or family
  • Cultural
  • Adventure/
  • sport
  • City break
  • Gastronomical
  • Eco
  • Multi-stop trip
  • Wellness/
  • medical
  • Wedding Related
  • Cruise
  • Religious


This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Key Highlights

Accessibility is the most important factor influencing holiday choice for Mexicans (xx%). Transportation is the highest domestic expenditure channel accounting for xx% of total expenditure.

Reasons to Buy

This report provides clear insight into developments in Mexico’s regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

Key Players

Volaris Mexican Airline
Aeromar of Mexico
Carnival Cruise Line
Royal Caribbean Cruises

Table of Contents

Table of Contents


Mexico Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets



Frequently Asked Questions

Domestic tourism is the leading segment in the Mexico source tourism market.

Accessibility is the most important factor influencing holiday choice for Mexicans.

Sun and beach holiday is the leading type of holiday in the Mexico source tourism market.


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