Mobile Gaming – Thematic Intelligence

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Mobile Gaming Thematic Intelligence Report Overview

The mobile gaming market is already bigger than the console and PC gaming markets combined. The growing maturity of streaming (supported by 5G), cloud gaming, and mobile esports, combined with the fact that mobile platforms are close to technological parity with PCs and consoles, means most gamers will embrace mobile gaming in the next few years.

The mobile gaming thematic intelligence report provides an overview of the mobile gaming theme and identifies the key trends that will impact the growth of the theme over the next 12 to 24 months. It includes a comprehensive industry analysis and a detailed value chain. The report also covers the key players making a mark within the mobile gaming theme.

Pages 50
Trends ·        Technology Trends

·        Macroeconomic Trends

·        Regulatory Trends

Value Chain Layers ·        Creation Layer

·        The Monetization Layer

·        The Distribution Layer

·        The Device Layer

Leading Companies ·        Alibaba

·        Alphabet (parent company of Google)

·        Apple

·        ByteDance

·        Electronic Arts (EA)

·        Krafton

·        Others

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Key Trends in the Mobile Gaming Market

The main trends shaping the mobile gaming theme over the next 12 to 24 months are technology trends, macroeconomic trends, and regulatory trends.

Technology Trends: A few of the key technology trends impacting the mobile gaming market are mobile-based cloud gaming, mobile esports, AR gaming, the growing pervasiveness of AI technologies, and Generative AI among others.

For instance, mobile esports will take off dramatically over the next three years. Free-to-play games such as Player Unknown’s Battlegrounds (PUBG) Mobile, Clash Royale, Vainglory, Arena of Valor (known as Honor of Kings in China), Garena Free Fire, and Mobile Legends: Bang Bang are spearheading the mobile esports revolution. Mobile esports will also become popular as chip developments make smartphones faster and more powerful.

Macroeconomic Trends: Mobile game genres, free-to-play model with access to premium content (freemium), and the influence of the Chinese gaming industry are a few of the major macroeconomic trends impacting the mobile gaming theme.

Regulatory Trends: Data privacy threats, blurring the gap between gaming and gambling, and the impact of aggressive games on minors are the major regulatory trends impacting the mobile gaming theme in the coming years.

Mobile Gaming - Value Chain Analysis

The mobile gaming value chain comprises four different layers, which are the creation layer, the monetization layer, the distribution layer, and the device layer.

Creation Layer: The creation layer consists of game developers, publishers and game engine providers. Game developers (the studios that create video games) and publishers (the companies that market video games) are the most influential forces in the mobile gaming market. As well as developing and marketing games, they are responsible for ensuring consumer data protection and privacy.

Mobile Gaming Value Chain Analysis

Mobile Gaming Value Chain Analysis

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Mobile Gaming Industry Analysis

The mobile gaming market grew strongly during the COVID-19 pandemic in 2020 and 2021. However, the momentum shifted in 2022 as rising inflation hit consumer spending. The market has shown significant signs of recovery and is on a growth trajectory since 2023.

Smartphones are the dominant platform for mobile games due to their portability and maneuverability. This is also prompting smartphone makers to develop gaming-focused smart phones. For instance, the Galaxy S24+ smartphone runs on Samsung’s Exynos 2400 chip, which uses thermal management technology to keep the device cool during long gaming sessions.

The mobile gaming thematic intelligence report also covers:

  • Timeline
  • Signals
    • M&A trends
    • Venture financing trends
    • Patent trends
    • Company filing trends

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Mobile Gaming Industry - Leading Companies

  • Alibaba
  • Alphabet (parent company of Google)
  • Apple
  • ByteDance
  • Electronic Arts (EA)
  • Krafton
  • Microsoft
  • Samsung Electronics

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Gaming Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our gaming sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Gaming Sector Scorecard

Gaming Sector Scorecard

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Scope

  • This report provides an overview of the mobile gaming theme.
  • The report identifies the key trends impacting the growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
  • The report contains a comprehensive industry analysis, including global market size and growth forecasts for mobile gaming, details of M&A deals driven by the mobile gaming theme, and a timeline highlighting milestones in the development of mobile gaming.
  • The report’s detailed value chain comprises four layers: creation, monetization, distribution, and device. Leading and challenging vendors are identified across three of the four layers.

Key Highlights

The growing maturity of streaming (supported by 5G), cloud gaming, and mobile esports, combined with the fact that mobile platforms are close to technological parity with PCs and consoles, means most gamers will embrace mobile gaming in the next few years. The ability to run high-quality, big-budget games (e.g., Resident Evil 4 and Assassin’s Creed Mirage) on mobile platforms will attract more publishers and gamers.

Due to its lucrative revenue prospects, console and PC game publishers such as Activision Blizzard (owned by Microsoft) and Take-Two Interactive are heavily focused on mobile gaming. In addition, video streaming services (e.g., Netflix) and online advertisers (e.g., AppLovin) are also in the race.

Regulation will continue to be a disruptive threat for the foreseeable future. In 2023, China’s draft regulation to curb in-game spending wiped $80 billion in market value from Tencent and NetEase. Regulations around in-app purchases, data privacy, child safety, antitrust, artificial intelligence (AI), and app store commissions will continue to impact all mobile gaming companies.

Reasons to Buy

The growing maturity of streaming (supported by 5G), cloud gaming services, and mobile esports, combined with the fact that mobile platforms are close to technical parity with PCs and consoles, means most gamers will embrace mobile gaming in the next few years. This report will tell readers everything they need to know about this significant and dynamic theme.

37Games
A1 Telekom
Acer
Ad Formats
AdColony
AdMob
AfreecaTV
Akamai
Alibaba
Alphabet (Google)
Amazon
American Express
Ant Group
AppBrain
Apple
AppLovin
Appnext
AppOnboard
Asus
AT&T
Baidu
Baishan
Bharti Airtel
Bilibili
Black Shark
BT Group (EE)
ByteDance
Chatboost
China Mobile
China Telecom
Chukong Technologies
Cloudflare
Coinbase
Colopl
CyberAgent
DeNA
Deutsche Telekom
DHL
Digital River
Digital Turbine
DouYu
Electronic Arts
Endeavor Group
Enjin
Epic Games
F5
Fastly
Game Creators
Gamevil
Gamua
Godot Engine
Huawei
Hutchison (Three UK)
Huya
IBM
IGG
Ingenico
InMobi
Innersloth
Jampp
JetSynthesys
JP Morgan (WePay)
Kakao
KFC
Kingsoft
Krafton
Lenovo
LG Uplus
Liftoff
Limelight
Line
Loco TV
Mastercard
McDonald’s
MediaLab AI (Kik)
Mercedes-Benz
Meta
MetaMask
Microsoft
MiHoYo
Mintegral
Mistplay
MonoGame
Monster Energy
Nazara
NCSoft
NetEase
Neteller
Netmarble
Nexon
Nike
Nintendo
Nubia
One Esports
One97 (Paytm)
Ooredoo
Opera
Oppo
Oracle
OSIM International
P&G
PayPal
Paysafe
Perfect World
Phantom
Puma
Qihoo 360
Qualcomm
Rackspace
Rakuten (Viber)
Razorpay
RedBull
Reliance Jio
RFRSH Entertainment
Roblox
Ronin
Rooter
Samsung Electronics
Savvy Group (ESL)
Scatter
Sea (Garena)
Sega Sammy (Rovio)
Simutronics
Sina
Singtel
SK Telecom
Skrill
Sky
Snap
Sony
Square Enix
StackPath
StartApp
Stripe
Supersonic Studios
Swisscom
Take-Two Interactive
Tapjoy
Tecno
Telecom Italia
Telefónica
Telegram
Telstra
Tencent
T-Mobile
Ubisoft
UnionPay
Unity Technologies
Verizon
Viaplay
Visa
Vivendi (Gameloft)
Vivo
Vodafone
Vungle
Walt Disney
Wax Cloud
Wombat
XD
Xiaomi
Xsolla

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Technology Briefing
  • 4. Trends

    • 4.1. Technology trends
    • 4.2. Macroeconomic trends
    • 4.3. Regulatory trends

  • 5. Industry Analysis

    • 5.1. Market size and growth forecasts
    • 5.2. Timeline

  • 6. Signals

    • 6.1. M&A trends
    • 6.2. Venture financing trends
    • 6.3. Patent trends
    • 6.4. Company filing trends

  • 7. Value Chain

    • 7.1. Creation layer
    • 7.2. Monetization layer
    • 7.3. Distribution layer
    • 7.4. Device layer

  • 8. Companies
  • 9. Sector Scorecard

    • 9.1. Gaming sector scorecard

  • 10. Glossary
  • 11. Further Reading
  • 12. Our Thematic Research Methodology
  • 13. About GlobalData
  • 14. Contact Us

Frequently asked questions

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