Mobile & Tablet Retailing in the UK – 2017-2022
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The UK Mobile & Tablet Retailing report offers comprehensive insight and analysis of the UK mobile and tablet markets, the main trends and hot issues, best in class retailers, and consumer shopping behaviour. It also provides forecasts to 2022 across key retail sectors.
Expenditure via the mobile channel is set to grow by 112.0%, overtaking the tablet market over the next five years, and accounting for 23.8% of all online expenditure by 2022. The growing investment in mobile developments along with the increasing use of social media and familiarity with mobile payments will aid mobile expenditure growth.
Tablet spend is increasing at a slower rate as consumers are choosing to spend more time browsing and buying on their mobiles. Electricals is the only sector where tablet sales are forecast to outperform mobile sales by 2022.
Retailers must have a mobile first strategy and focus on the personalisation of content and products, offering an easy and simple checkout process as well as a variety of delivery and collection options to appeal shoppers' need for convenience.
The report provides in-depth analysis of the following:
The hot issues
What people buy
Where people shop
How people shop
Scope
Food & grocery will see the highest growth on mobile over the next five years, with greater usage, improved websites and apps as well as consumer confidence driving purchases through this channel.
Clothing & footwear, the biggest part of the mobile market, will continue to be the largest driver of mobile spend to 2022. Pureplays such as boohoo.com and ASOS, which target the younger consumer who is more willing to purchase on a mobile device, will boost spend on mobile.
There is an opportunity for home sectors, where retailers have been slower to react to mobile developments, to capitalise on the growth coming from mobile by targeting shoppers who have abandoned purchases or advertising must-have products via social media channels.
Reasons to Buy
Utilise our five year forecasts to 2022 for the mobile and tablet markets, and sector penetration to understand the main areas of growth.
Identify the key players in the mobile and tablet markets using our in-depth analysis of how and why certain sectors are performing well in the market to gain strategic insight into this.
Understand the key drivers and inhibitors affecting the market.
Recognise which consumers are shopping via mobile and tablet and utilise analysis of shoppers’ motivations and browsing/purchasing behaviour to enable a better understanding of the mobile and tablet markets moving forward.
ASOS
H&M
Amazon
Mothercare
Harvey Nichols
Next
Made.com
Shop Direct
John Lewis
Sainsbury's
Argos
Tesco
Waitrose
Ocado
Morrisons
Milk and more
Dixons Carphone
iTunes
WH Smith
Waterstones
The Works
Book Depository
Asda
New Look
Marks & Spencer
Missguided
Very.co.uk
Sports Direct
Debenhams
B&Q
Argos
IKEA
Screwfix
Homebase/Bunnings
Wilko
Wickes
Boots
AO.com
Apple
Currys PC World
Game
Hotel Chocolat
Holland & Barrett
Moonpig
Aldi
Thorntons
Poundshop.com
House of Fraser
The Range
Dunelm
DFS
Superdrug
Lush
The Body Shop
Sky
HMV
CeX
PlayStation Network
Steam
Xbox Live
Google Play
Table of Contents
Frequently asked questions
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