Modern Philanthropy: New Ways for Organizations to Target HNWIs
With the global HNWI population rising, the philanthropic sector is poised for long-term growth. This offers significant opportunities for advisors to target HNWIs.
HNWIs do not simply want to grow wealth; they are also looking to safeguard fortunes and fulfill personal interests.
There are numerous ways in which HNWIs can create a legacy through philanthropic activities, foundation work and passing on values to their children.
Younger HNWIs are increasingly donating wealth in different ways. Impact investments, micro-financing and giving pledges are all changing the way charities, non-profits and other organizations target HNWIs.
WealthInsight’s research finds that HNWIs’ giving patterns differ significantly according to their age group, gender, location, wealth band and motivation.
The report is divided into four chapters, which cover the following areas:
• Understanding HNWI Giving Attitude
• Current Giving Patterns
• New Trends in Philanthropic Giving
• New Ways to Target HNW Philanthropists
• The number of HNWIs is projected to grow at a forecast-period compound annual growth rate of 3.03%, to reach over 20 million individuals in 2020.
• The global HNWI population prefers to engage in health-related causes, followed by academic causes and culture.
• Although health was the most popular cause for both males and females, 29% of female HNWIs are more inclined to contribute to this cause, compared to 23.7% of men.
• Financial returns and long-term social change drive investors towards impact investments.
Reasons to Buy
• Understand the attitudes of HNW philanthropists and their preferred philanthropic causes, and identify key differences in giving.
• Gain insight into key giving patterns of HNW philanthropists based on a unique analysis of WealthInsight’s proprietary HNWI database, comprising 140,000 dossiers.
• Be informed about HNWIs’ preferred philanthropic causes according to HNWIs' age, gender, wealth band and region.
• Analyze current trends in philanthropy, including foundation work, social entrepreneurship and collaborative philanthropy.
• Identify approaches to targeting HNWI philanthropists.
JP Morgan Chase
Bill and Melinda Gates Foundation
the Ford Foundation
Azim Premji Foundation
the Rockefeller Philanthropy advisors
St James’s Place Wealth Management
Liter of Light
Capricorn Investment Group
Khosla Impact Fund
Water Street Family Offices
US National Advisory Board
International Development and Commonwealth Developments Corporation
Table of Contents
Table of Contents
List of Tables
List of Figures
1.1 What is this Report About?
1.2 Definitions and Scope
2 Understanding HNWI Giving Attitudes
2.1 Current Giving Attitudes of HNWIs
3 Current Giving Patterns
3.1 Key findings
3.2 Current Giving Patterns
4 New Trends in Philanthropic Giving
4.1 Key Findings
4.2 Philanthropic Giving Trends
5 New Ways to Target HNW Philanthropists
5.1 New ways to target HNW philanthropists
7 About WealthInsight
List of Tables
Table 1: HNWI Wealth Band and Group Definitions
Table 2: Global HNWI Populations, 2011–2020
Table 2: HNWIs’ Primary and Secondary Needs
Table 3: Philanthropic Giving Defined
Table 4: Emerging Trends in Philanthropy
Table 5: Global HNWIs – Philanthropy by Region and Cause (%), 2016
Table 6: Global HNWIs – Philanthropy by Gender and Cause (%), 2016
Table 7: Female HNWIs – Philanthropy by Region and Cause (%), 2016
Table 8: Male HNWIs – Philanthropy by Region and Cause (%), 2016
Table 9: Global HNWIs – Philanthropy by Age Group and Cause (%), 2016
Table 10: The Americas HNWIs – Philanthropy by Age Group and Cause (%), 2016
Table 11: Europe HNWIs – Philanthropy by Age Group and Cause (%), 2016
Table 12: Asia-Pacific HNWIs – Philanthropy by Age Group and Cause (%), 2016
Table 13: Middle East and Africa HNWIs – Philanthropy by Age Group and Cause (%), 2016
Table 14: Global HNWIs – Philanthropy by Wealth Band and Cause (%), 2016
Table 15: Billionaires – Philanthropy by Region and Cause (%), 2016
Table 16: Centimillionaires – Philanthropy by Region and Cause (%), 2016
Table 17: Affluent Millionaires – Philanthropy by Region and Cause (%), 2016
Table 18: Mid-Tier Millionaires – Philanthropy by Region and Cause (%), 2016
Table 19: Lower-Tier Millionaires – Philanthropy by Region and Cause (%), 2016
Table 20: Affluent Millionaires – Philanthropy by Region and Cause (%), 2016
Table 21: Mid-Tier Millionaires – Philanthropy by Region and Cause (%), 2016
Table 22: Lower-Tier Millionaires – Philanthropy by Region and Cause (%), 2016
Table 23: HNWI Preference in Types of Charitable Organization (%), 2016
List of Figures
Figure 1: Global HNWIs – Philanthropy by Cause (%), 2016
Figure 2: Regional HNWIs – Philanthropy by Cause (%), 2016
Figure 3: Global HNWIs – Philanthropy by Gender and Cause (%), 2016
Figure 4: Female HNWIs– Philanthropy by Cause (%), 2016
Figure 5: Male HNWIs – Philanthropy by Cause (%), 2016
Figure 6: Global HNWIs – Philanthropy by Age and Cause (%), 2016
Figure 7: Global HNWIs – Philanthropy by Wealth Band and Cause (%), 2016
Figure 8: HNWI Preferences for Types of Charitable Organization
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