Business of National Basketball Association (NBA) 2022-23 – Property Profile, Sponsorship and Media Landscape

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Business of National Basketball Association (NBA) Report Overview

The annual sponsorship revenue from the National Basketball Association (NBA) was estimated to be $1.08 billion in 2023. The current league structure splits the 30 active teams into two conferences – East and West, with the best eight teams in the regular season from each progressing to the playoffs. The NBA Finals attracts tens of millions of viewers each year across the globe and is one of the most eagerly anticipated annual sporting events in the US, where broadcast deals are highly lucrative.

The Business of National Basketball Association (NBA) report gives a detailed overview of the commercial landscape from a league perspective. The report also outlines the social media position of the main properties as well as ticketing revenue. It offers a clear breakdown of the sponsorship and media deals linked to the teams.

Business of NBA - Broadcasters

The key broadcasting partners of the NBA are ESPN-ABC and Turner Sports-TNT. These two networks have been the main platforms for the NBA in recent decades and by the end of the contract in 2025 will have held the exclusive NBA rights for 23 consecutive seasons. ESPN’S ABC has been the exclusive network for airing live coverage of the NBA Finals. ESPN’s agreement to combine with ABC for coverage of up to 44 post season games, including the conference finals, and the out of season Draft selection has allowed ESPN to grow its global position in the media rights for the NBA. Additionally, the rights ESPN hold has allowed the broadcaster to grow its streaming and online video content offering, introducing a new online video service.

Business of NBA Analysis, by Broadcasters, 2016-2025 (%)

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Business of NBA - Sponsors

The key sponsors in the NBA are 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton among others. The largest is their five-year deal with 2K Sports, which allows 2K Sports to produce the 2K NBA video game franchise.

Business of NBA Analysis by Sponsors, 2022-2023 (%)

Business of NBA Analysis by Sponsors, 2022-2023 (%)

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Business of NBA – Brand

The top brands engaged in sponsorship deals with the NBA are Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota among others. Verizon stands as the most active brand, with 21 deals for the 2022-23 NBA season.

Business of NBA Analysis by Brand, 2022-2023 (%)

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Business of NBA – Sector

The top sectors with highest number of deals in the Business of NBA are restaurant, beverages, financial services, retail, travel & tourism, food, automotive, gambling, pharmaceuticals & healthcare, technology, consumer goods, business & consumer services, telecommunications, energy & utilities, entertainment & leisure, clothing & accessories, construction & real estate, and media among others. The most prominent is the restaurant sector, with 244 signed.

Brands from 27 different sectors are engaged in sponsorship deals with NBA properties with the restaurant sector being the most active sponsoring sector across the league, followed by beverages and financial services sectors.

Business of NBA Analysis by Sector, 2022-2023 (%)

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Business of NBA Market Overview

Annual Sponsorship Revenue (estimated) $1.08 billion
Key Broadcasters ESPN-ABC and Turner Sports TNT
Key Sponsors 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton
Key Brands Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota
Key Sectors Restaurant, Beverages, Financial Services, Retail, Travel & Tourism, Food, Automotive, Gambling, Pharmaceuticals & Healthcare, Technology, Consumer goods, Business & consumer services, Telecommunications, Energy & utilities, Entertainment & leisure, Clothing & accessories, Construction & real estate, and Media

Scope

The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

The report gives a detailed and in-depth overview of one of the biggest and most popular sport leagues in the world. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.

NBA
ESPN
Turner Sport
ABC
Bally Sports
NBC
Roots Sports
PepsiCo
Kumho Tire
CarMax
William Hill
Louis Vuitton
Rakuten
Kia
BetMGM
DraftKings
Betway
FanDuel
American Express
Ticketmaster
AT&T
Nike
Reebok
Adidas
Webull
PayPal
Western Union
Crypto.com
Bibigo
Sharecare
Coca-Cola
Jack Daniels
Anheuser-Busch InBev and Coors Light

Table of Contents

  1. Report Overview

1.1 Executive Summary

1.2 Overview

  1. NBA Matchday Revenues

2.1 NBA 2022/23 Matchday Revenues

  1. Social Media

3.1 Social Media – League Breakdown

3.2 Social Media Following – Franchise Comparison

3.3 Social Media – By Athlete

  1. Media Landscape

4.1 NBA Media Landscape 2022-23

4.2 NBA Media Landscape – NBA Final’s

4.3 NBA Local/Regional Broadcasting Deals

4.4 NBA 2022 Broadcasters Breakdown Across Europe

4.5 NBA 2022 Broadcasters Breakdown Across the Rest of the World

  1. League Sponsorship

5.1 2022/23 NBA Sponsorship Landscape

5.2 NBA’s 2022/23 Sponsorship Portfolio

5.3 NBA’s 2022/23 Sponsorship Portfolio Continued

  1. Kit Suppliers

6.1 Kit Supplier Deal Values (US$ millions)

  1. Shirt Patch Sponsorship

7.1 NBA 2022/23 Patch Sponsors

7.2 Patch Sponsorship – Deal Values (US$ millions)

7.3 Patch Sponsorship Rights by Sector

7.4 Patch Sponsors – Contract & Partnership Lengths

  1. Team Sponsorship Analysis

8.1 NBA Sponsorship Landscape

8.2 Sector Breakdown

8.3 Sector Breakdown Continued

  1. NBA Teams

9.1 NBA Sponsorship Revenue – Club Comparison

9.2 Sponsorship Revenue Continued – Club Comparison

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