Business of National Basketball Association (NBA) 2022-23 – Property Profile, Sponsorship and Media Landscape
All the vital news, analysis, and commentary curated by our industry experts.
Business of National Basketball Association (NBA) Report Overview
The annual sponsorship revenue from the National Basketball Association (NBA) was estimated to be $1.08 billion in 2023. The current league structure splits the 30 active teams into two conferences – East and West, with the best eight teams in the regular season from each progressing to the playoffs. The NBA Finals attracts tens of millions of viewers each year across the globe and is one of the most eagerly anticipated annual sporting events in the US, where broadcast deals are highly lucrative.
The Business of National Basketball Association (NBA) report gives a detailed overview of the commercial landscape from a league perspective. The report also outlines the social media position of the main properties as well as ticketing revenue. It offers a clear breakdown of the sponsorship and media deals linked to the teams.
Business of NBA - Broadcasters
The key broadcasting partners of the NBA are ESPN-ABC and Turner Sports-TNT. These two networks have been the main platforms for the NBA in recent decades and by the end of the contract in 2025 will have held the exclusive NBA rights for 23 consecutive seasons. ESPN’S ABC has been the exclusive network for airing live coverage of the NBA Finals. ESPN’s agreement to combine with ABC for coverage of up to 44 post season games, including the conference finals, and the out of season Draft selection has allowed ESPN to grow its global position in the media rights for the NBA. Additionally, the rights ESPN hold has allowed the broadcaster to grow its streaming and online video content offering, introducing a new online video service.
To know more about broadcasting partners of NBA, download a free report sample
Business of NBA - Sponsors
The key sponsors in the NBA are 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton among others. The largest is their five-year deal with 2K Sports, which allows 2K Sports to produce the 2K NBA video game franchise.
Business of NBA Analysis by Sponsors, 2022-2023 (%)
For more insights on NBA sponsors, download a free report sample
Business of NBA – Brand
The top brands engaged in sponsorship deals with the NBA are Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota among others. Verizon stands as the most active brand, with 21 deals for the 2022-23 NBA season.
For more insights on brands associated with NBA, download a free report sample
Business of NBA – Sector
The top sectors with highest number of deals in the Business of NBA are restaurant, beverages, financial services, retail, travel & tourism, food, automotive, gambling, pharmaceuticals & healthcare, technology, consumer goods, business & consumer services, telecommunications, energy & utilities, entertainment & leisure, clothing & accessories, construction & real estate, and media among others. The most prominent is the restaurant sector, with 244 signed.
Brands from 27 different sectors are engaged in sponsorship deals with NBA properties with the restaurant sector being the most active sponsoring sector across the league, followed by beverages and financial services sectors.
For more insights on sectors in NBA, download a free report sample
Business of NBA Market Overview
|Annual Sponsorship Revenue (estimated)||$1.08 billion|
|Key Broadcasters||ESPN-ABC and Turner Sports TNT|
|Key Sponsors||2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton|
|Key Brands||Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota|
|Key Sectors||Restaurant, Beverages, Financial Services, Retail, Travel & Tourism, Food, Automotive, Gambling, Pharmaceuticals & Healthcare, Technology, Consumer goods, Business & consumer services, Telecommunications, Energy & utilities, Entertainment & leisure, Clothing & accessories, Construction & real estate, and Media|
The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.
Reasons to Buy
The report gives a detailed and in-depth overview of one of the biggest and most popular sport leagues in the world. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.
Anheuser-Busch InBev and Coors Light
Table of Contents
- Report Overview
1.1 Executive Summary
- NBA Matchday Revenues
2.1 NBA 2022/23 Matchday Revenues
- Social Media
3.1 Social Media – League Breakdown
3.2 Social Media Following – Franchise Comparison
3.3 Social Media – By Athlete
- Media Landscape
4.1 NBA Media Landscape 2022-23
4.2 NBA Media Landscape – NBA Final’s
4.3 NBA Local/Regional Broadcasting Deals
4.4 NBA 2022 Broadcasters Breakdown Across Europe
4.5 NBA 2022 Broadcasters Breakdown Across the Rest of the World
- League Sponsorship
5.1 2022/23 NBA Sponsorship Landscape
5.2 NBA’s 2022/23 Sponsorship Portfolio
5.3 NBA’s 2022/23 Sponsorship Portfolio Continued
- Kit Suppliers
6.1 Kit Supplier Deal Values (US$ millions)
- Shirt Patch Sponsorship
7.1 NBA 2022/23 Patch Sponsors
7.2 Patch Sponsorship – Deal Values (US$ millions)
7.3 Patch Sponsorship Rights by Sector
7.4 Patch Sponsors – Contract & Partnership Lengths
- Team Sponsorship Analysis
8.1 NBA Sponsorship Landscape
8.2 Sector Breakdown
8.3 Sector Breakdown Continued
- NBA Teams
9.1 NBA Sponsorship Revenue – Club Comparison
9.2 Sponsorship Revenue Continued – Club Comparison
Frequently asked questions
What was the annual sponsorship revenue for the NBA in the 2022/23 season?
The annual sponsorship revenue from the National Basketball Association was estimated to be $1.08 billion in the 2022/23 season.
Who are the key broadcasters of the NBA in the 2022/23 season?
The key broadcasting partners of the National Basketball Association are ESPN-ABC and Turner Sports TNT.
Who are the top sponsors of the NBA 2022/23 season?
The key sponsors of the NBA are 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton.
Which are the brands engaged in sponsorship deals with the NBA 2022/23 season?
The top brands engaged in sponsorship deals with the NBA are Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota among others.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.