Business of the National Basketball Association (NBA) 2023-24 – Property Profile, Sponsorship and Media Landscape

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Explore the following trends and insights from the ‘Business of the National Basketball Association (NBA)’ report:

  • A comprehensive overview and expert insight into the NBA league, which is well regarded as the pinnacle of basketball globally.
  • The sponsorship and media revenue generated for the 2023-2024 season.
  • Break-down of the main commercial deals around each of the 30 competing teams from both a sponsorship and media perspective.
  • Analyze the brands associated with the NBA to gain a competitive advantage.

How is the ‘Business of the National Basketball Association (NBA)’ report unique from other reports in the market?

  • The report provides an in-depth overview of the single most popular sports league in the world, wherein large amounts of money are commonly accepted as the norm across its sponsorship and media deals.
  • The report offers a strong understanding of the current market.
  • It highlights key trends and insights that are crucial to understand to move forward in the National Basketball Association (NBA) business.
  • The report includes insights on the sports ecosystem by assessing the key commercial entities linked to the league and teams themselves.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

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Business of NBA 2023-2024 Report Overview

The estimated sponsorship revenue of the National Basketball Association (NBA) is $1.05 billion for the 2023-2024 season. Business of the NBA 2023-2024 research report provides an analysis of the current business landscape in NBA competitions. The report has analyzed the NBA from a social media, sponsorship, and media perspective, in greater detail. It also gives one a thorough understanding of the commercial setups of all the clubs on an individual basis.

Sponsorship Revenue (2023) $1.05 Billion
Key Broadcasters ·        ESPN

·        TV3

·        TV2

·        DAZN

·        TNT Sports

·        Telia

Key Sponsors ·        2K Sports

·        Pepsico

·        Nike

·        Tissot

·        Microsoft

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Business of NBA 2023-2024 - Broadcasters

A few of the broadcasters for the NBA 2023-2024 are ESPN, TV3, TV2, DAZN, TNT Sports, and Telia among others. ESPN continues to boast the domestic national rights to the NBA after a nine-year deal was agreed in 2016. Throughout the deal, ESPN’s ABC has been the exclusive network for airing live coverage of the NBA Finals. Owing to this deal, ESPN strengthened its global position in the media rights for the NBA, with extended game coverage in Latin America, the Caribbean, Australia, and New Zealand. In addition, the broadcaster got the deal for a multi-year extension for the Women’s National Basketball Association rights until 2025.

NBA Analysis by Broadcasters, 2023

NBA Analysis by Broadcasters, 2023

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Business of NBA 2023-2024 –Sponsorship

NBA’s most lucrative deal is with 2K Sports for the 2023-2024 season

A few of the key sponsors of the National Basketball Association (NBA) are:

  • 2K Sports
  • Pepsico
  • Nike
  • Tissot
  • Microsoft

The NBA is the single most followed sports league in the world on social media. Thus, many brands are continuously flocking to align with the league and leverage its appeal. The biggest sponsor, 2K Sports, was allowed the rights to create and publish the popular NBA 2K video game series. The series was initially published by Sega, which has been under the 2K Sports banner since 2005, and it most recently launched a spin-off esports competitive series in 2018.

National Basketball Association (NBA) Analysis by Sponsorship, 2023 (%)

National Basketball Association (NBA) Analysis by Sponsorship, 2023 (%)

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NBA
ESPN
Turner Sport
ABC
Bally Sports
NBC
Roots Sports
PepsiCo
Kumho Tire
CarMax
William Hill
Louis Vuitton
Rakuten
Kia
BetMGM
DraftKings
Betway
FanDuel
American Express
Ticketmaster
AT&T
Nike
Reebok
Adidas
Webull
PayPal
Western Union
Crypto.com
Bibigo
Sharecare
Coca-Cola
Jack Daniels
Anheuser-Busch InBev and Coors Light

Table of Contents

1. NBA Overview

2. NBA Matchday Revenues

3. Social Media

4. Media Landscape

5. League Sponsorship

6. League Kit Supplier

7. Shirt Patch Partners

8. Team Sponsorship

9. NBA Teams

10. Appendix

Table

NBA Matchday Revenue Tables

League, Team and Player Social Media Charts

Media Rights Tables & Charts

NBA Finals Viewership Chart

Local & Global Broadcasters Tables

League Sponsorship Tables & Charts

League Kit Supplier Table

Patch Partner Tables & Charts

Team Sponsorship Tables & Graphs

Each NBA Team Sponsorship Breakdown Charts

Figures

  • 1. Report Overview

    • 1.1. Executive Summary

  • 2. Overall Market

    • 2.1. Total Deal Values Per Nation
    • 2.2. Deal Value Changes from 2023-24 Season
    • 2.3. Highest Club Deal Per Nation
    • 2.4. Tier One/Two/Three Breakdown
    • 2.5. Number of New Deals for 2023-24 Season
    • 2.6. Confirmed Expiring Deals at end of the 2023-24 Season

  • 3. League Breakdown

    • 3.1. List Of All Deals From Each League
    • 3.2. Deal Values For Each Club Deal
    • 3.3. Industry & Location Breakdown Information
    • 3.4. Partnership and Contract Duration Breakdown

  • 4. Brand Analysis

    • 4.1. Brands With Multiple Deals
    • 4.2. Industry Breakdown
    • 4.3. Year-on-Year Changes In Industries
    • 4.4. Industry Deal Spend
    • 4.5. Year-on-Year Changes From Industry Spend
    • 4.6. Overall Brand Breakdown

  • 5. Appendix

Frequently asked questions

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