Netherlands Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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Netherlands Make up Market Report Overview

The Netherlands make up market size was EUR409.5 million in 2021. The market is expected to grow at a CAGR of more than 1% during 2021-2026. Per capita consumption and expenditure of make-up in Netherlands was higher than both the global level and regional level, respectively. However, the per capita consumption is anticipated to decrease by 2026.

Netherlands Make-up Market Outlook 2021-2026 (EUR Million)

Netherlands Make-up Market Outlook 2021-2026 (EUR Million)

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The Netherlands make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

 Market Size 2021 EUR409.5 million
CAGR (2021-2026) >1%
Key Cities •         Amsterdam

•         Rotterdam

•         Utrecht

•         The Hague

•         Others

Key Categories •         Eye Make-Up

•         Face Make-Up

•         Lip Make-Up

•         Nail Make-Up

Key Distribution Channels •         Parapharmacies/Drugstores

•         Department Stores

•         Health & Beauty Stores

•         Chemists/pharmacies

•         Hypermarkets & Supermarkets

•         Others

Key Packaging Material •         Glass

•         Rigid Plastics

•         Flexible Packaging

•         Rigid Metal

Leading Companies •         L’Oreal S.A.

•         Coty, Inc.

•         Cosnova Gmbh

•         Revlon, Inc.

•         Yves Rocher International

•         Private Label

•         Others

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Netherlands Make-up Market Segmentation by Top Cities

The top nine cities in the Netherlands make-up market are Amsterdam, Rotterdam, Utrecht, The Hague, Eindhoven, Arnhem, Enschede, Tilburg, and Groningen.  Amsterdam emerged as the largest revenue-generating city in the Netherlands make-up market in 2021, followed by Rotterdam and Utrecht.

Netherlands Make-up Market Analysis, by Top Cities, 2021 (%)

Netherlands Make-up Market Analysis, by Top Cities, 2021 (%)

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Netherlands Make-up Market Segmentation by Category

The key categories in the Netherlands make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Eye make-up was the largest category in 2021 in the Netherlands make-up market in terms of value. The eye makeup category is further classified into eyeliner, eyeshadow, mascara, and other eye-make-up products. Of these, mascara was the largest segment in 2021 and will emerge as the fastest-growing segment during the projected period.

Netherlands Make-up Market Analysis, by Categories, 2021 (%)

Netherlands Make-up Market Analysis, by Categories, 2021 (%)

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Netherlands Make-up Market Segmentation by Distribution Channel

The key distribution channels in the Netherlands make-up market are parapharmacies/drugstores, department stores, health & beauty stores, chemists/pharmacies, and hypermarkets & supermarkets among others. In 2021, parapharmacies/drugstores was the leading distribution channel segment in the Netherlands make-up market, followed by department stores and health & beauty stores.

Netherlands Make-up Market Analysis, by Distribution Channel, 2021 (%)

Netherlands Make-up Market Analysis, by Distribution Channel, 2021 (%)

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Netherlands Make-up Market Segmentation by Packaging Material

The key packaging materials in the Netherlands make-up market are rigid plastics, rigid metal, glass, and flexible packaging. Rigid plastics accounted for the highest share in the Netherlands make-up market in 2021, followed by glass and rigid metal.

Netherlands Make-up Market Analysis, by Packaging Material, 2021 (%)

Netherlands Make-up Market Analysis, by Packaging Material, 2021 (%)

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Netherlands Make-up Market - Competitive Landscape

Some of the leading companies in the Netherlands make-up market are L’Oreal S.A., Coty, Inc., Cosnova Gmbh, Revlon, Inc., Yves Rocher International, Private Label, and others. In 2021, L’Oreal S.A.accounted for the highest value share in the Netherlands make-up market, followed by Coty, Inc., and Cosnova Gmbh.

Netherlands Make-up Market Analysis, by Companies, 2021 (%)

Netherlands Make-up Market Analysis, by Companies, 2021 (%)

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Segments Covered in the Report

Netherlands Make-up Market Outlook, by Cities (Value, 2016-2026, EUR Million)

  • Amsterdam
  • Rotterdam
  • Utrecht
  • The Hague
  • Others

Netherlands Make-up Market Outlook, by Category (Value, 2016-2026, EUR Million)

  • Eye Make-Up
  • Face Make-Up
  • Lip Make-Up
  • Nail Make-Up

Netherlands Make-up Market Outlook, by Distribution Channel (Value, 2016-2026, EUR Million)

  • Parapharmacies/Drugstores
  • Department Stores
  • Health & Beauty Stores
  • Chemists/pharmacies
  • Hypermarkets & Supermarkets
  • Others

Netherlands Make-up Market Outlook, by Packaging Material (Value, 2016-2026, EUR Million)

  • Rigid Plastics
  • Glass
  • Flexible Packaging
  • Rigid Metal

Scope

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

Key Highlights

  • The per capita consumption and expenditure of make-up in Netherlands was lower than the global but higher than the regional level in 2021.
  • Hypermarkets & supermarkets was the leading distribution channel in the Dutch make-up sector, with a value share of 31.0% in 2021.
  • Eye make was the largest category in value and volume terms.
  • Eye make-up also recorded highest volume sales across leading cities in the Netherlands.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five yeEUR, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, identify the most commonly used packaging materials in the sector.
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

L'Oreal S.A.
Coty Inc.
Cosnova Gmbh
Yves Rocher International
The Estee Lauder Companies Inc.
LVMH Moet Hennessy - Louis Vuitton

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1:Market Environment

Value and Volume Share of Netherlands in the Global and Western European Markets

Growth Analysis of Netherlands Compared to Other Leading Countries in the Western European Market

PCC and PCE of Netherlands Compared to Global and Western European Market

Part 2: Sector Deep Dive

Netherlands Make-up Sector Snapshot

Market Size Analysis

Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category DeepDive

Per Capita Consumption Analysis by Category

Market Size Analysis-Category: Eye Make-Up

Segment-Level Analysis (in Value Terms) -Eye Make-Up

Segment-Level Analysis (in Volume Terms) -Eye Make-Up

Market Size Analysis -Category: Face Make-Up

Segment-Level Analysis (in Value Terms) -Face Make-Up

Segment-Level Analysis (in Volume Terms) -Face Make-Up

Market Size Analysis-Category: Lip Make-Up

Segment-Level Analysis (in Value Terms) -Lip Make-Up

Segment-Level Analysis (in Volume Terms) -Lip Make-Up

Market Size Analysis-Category: Nail Make-Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies (Mass vs Premium) -Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City DeepDive

Market Size Analysis of Top Nine Cities

Market Size Analysis of Top Nine Cities by Category

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Netherlands Risk Index (GCRI) 2021

Netherlands Risk Analysis -Compared to Global and Western European Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison -by value (2016-2026)

Cross-category comparison -by volume (2016-2026)

Per capita consumption (by category), Netherlands compared to Western Europe and global levels (in units), 2021

Eye make-up -value analysis by segment, 2016-2026

Eye make-up -volume analysis by segment, 2016-2026

Face make-up -value analysis by segment, 2016-2026

Face make-up -volume analysis by segment, 2016-2026

Lip make-up -value analysis by segment, 2016-2026

Lip make-up -volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value terms) in the make-up sector, 2021

Brand shares of top five companies (in value terms) by category, 2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2016-2026

Per capita expenditure ($), 2016-2026

Make-up sales distribution in Netherlands -by category (EUR million), 2021

Brand share (in value terms) in the make-up sector, 2021

Brand share (in value terms) in the make-up sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Netherlands in the global and Western Europe make-up sector, 2021-2026

Netherlands compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Netherlands, Western Europe, and global, 2016-2026

PCE comparison -Netherlands, Western Europe, and global, 2016-2026

Market size and growth analysis by value and volume, make-up sector, 2016-2026

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2016-2026

Market size and growth analysis by value and volume, face make-up category, 2016-2026

Market size and growth analysis by value and volume, lip make-up category, 2016-2026

Market size and growth analysis by value and volume, nail make-up category, 2016-2026

Share of key distribution channels (in value terms)-make-up, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value terms) in the make-up sector, 2021

Leading companies in mass price segmentation (in value terms) in the make-up sector, 2021

Leading companies in premium price segmentation (in value terms) in the make-up sector, 2021

Private label penetration by category (in value terms), 2021

Growth analysis, private label and brands, 2016-2021

Category-wise consolidation/fragmentation (in value terms) -make-up , 2021

Key pack materials in the Netherlands make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Netherlands make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Netherlands make-up sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Netherlands make-up sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume growth analysis of top 10 cities (million units), 2016-2021

Demographic analysis

Real GDP (EUR billion) and annual growth (%)

Nominal GDP (EUR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in EUR terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Netherlands’s performance in country risk analysis in comparison to Western Europe and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

Frequently asked questions

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