Netherlands Meat Market Assessment by Categories, Distribution, Packaging, Consumergraphics and Forecasts to 2027

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Netherlands Meat Market Report Overview

The Netherlands meat market size was EUR 8.9 billion ($9.4 billion) in 2022. The market is expected to register a CAGR of more than 3% during 2022-2027. Per capita consumption and expenditure of meat in the Netherlands was higher than the global level in 2022.

Netherlands Meat Market Outlook, EUR Billion (2022-2027)

Netherlands Meat Market Outlook, EUR Billion (2022-2027)

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The Netherlands meat market research report provides insights on high-growth markets to target, category level distribution data, and company market shares. The report also includes overall sector value and volume data with growth analysis for 2017-2027. It includes a comprehensive overview of the cities where the Dutch meat market is prevalent along with distribution channels and packaging materials used within the market.

Market Size 2022 EUR 8.9 billion ($9.4 billion)
CAGR (2022-2027) >3%
Historical Period 2017-2022
Forecast Period 2023-2027
Key Categories •       Ambient Meat

•       Chilled Raw Packaged Meat-Processed

•       Chilled Raw Packaged Meat-Whole Cuts

•       Cooked Meats-Counter

•       Cooked Meats-Packaged

•       Fresh Meat (Counter)

•       Frozen Meat

Key Distribution Channels •       Hypermarkets & Supermarkets

•       Food & Drinks Specialists

•       Convenience Stores

•       Cash & Carries and Warehouse Clubs

•       E-Retailers

•       Others

Key Packaging Material •       Rigid Plastics

•       Rigid Metal

•       Glass

•       Paper & Board

•       Flexible Packaging

Key Cities •       Amsterdam

•       Rotterdam

•       Utrecht

•       The Hague

•       Eindhoven

Leading Companies •       Unilever

•       Victus Participations

•       Zwanenberg Food Group B.V.

•       Streeckgenoten

•       Alif

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Netherlands Meat Market Segmentation by Category

The key categories in the Netherlands meat market are ambient meat, chilled raw packaged meat–processed, chilled raw packaged meat-whole cuts, cooked meats–counter, cooked meats–packaged, fresh meat (counter), and frozen meat. The chilled raw packaged meat-whole cuts category led the Netherlands meat market in 2022. The fresh meat (counter) category is expected to gain the highest market share in value terms during 2022–2027.

Netherlands Meat Market Analysis by Categories, 2022 (%)

Netherlands Meat Market Analysis by Categories, 2022 (%)

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Netherlands Meat Market Segmentation by Top Cities

Some of the top cities in the Netherlands meat market are Amsterdam, Rotterdam, Utrecht, The Hague, and Eindhoven, among others. Amsterdam emerged as the largest meat market in Netherlands in 2022, followed by Rotterdam.

Netherlands Meat Market Analysis by Top Cities, 2022 (%)

Netherlands Meat Market Analysis by Top Cities, 2022 (%)

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Netherlands Meat Market Segmentation by Distribution Channels

The key distribution channels in the Netherlands meat market are hypermarkets & supermarkets, food & drinks specialists, convenience stores, cash & carries and warehouse clubs, e-retailers, and others. Hypermarkets & supermarkets was the leading distribution channel in the Dutch meat market in 2022, followed by food & drinks specialists and convenience stores.

Netherlands Meat Market Analysis by Distribution Channels, 2022 (%)

Netherlands Meat Market Analysis by Distribution Channels, 2022 (%)

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Netherlands Meat Market Segmentation by Packaging Material

The key packaging materials in the Netherlands meat market are rigid plastics, flexible packaging, rigid metal, paper & board, and glass. Rigid plastics accounted for the highest share of the Netherlands meat market in 2022, followed by flexible packaging and rigid metal.

Netherlands Meat Market Analysis by Packaging Material, 2022 (%)

Netherlands Meat Market Analysis by Packaging Material, 2022 (%)

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Netherlands Meat Market - Competitive Landscape

Some of the leading companies in the Netherlands meat market are Unilever, Victus Participations, Zwanenberg Food Group B.V., Streeckgenoten, and Alif. Unilever accounted for the highest value and volume share in the Netherlands meat market in 2022. It offers products in the chilled raw packaged meat – processed category.

Netherlands Meat Market Analysis by Companies, 2022 (%)

Netherlands Meat Market Analysis by Companies, 2022 (%)

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Segments Covered in the Report

Netherlands Meat Market Category Outlook (Value, EUR Billion, 2017-2027)

  • Ambient Meat
  • Chilled Raw Packaged Meat-Processed
  • Chilled Raw Packaged Meat-Whole Cuts
  • Cooked Meats-Counter
  • Cooked Meats-Packaged
  • Fresh Meat (Counter)
  • Frozen Meat

Netherlands Meat Market Distribution Channel Outlook (Value, EUR Billion, 2017-2027)

  • Hypermarkets & Supermarkets
  • Food & Drinks Specialists
  • Convenience Stores
  • Cash & Carries and Warehouse Clubs
  • E-Retailers

Netherlands Meat Market Packaging Material Outlook (Value, EUR Billion, 2017-2027)

  • Rigid Plastics
  • Rigid Metal
  • Glass
  • Paper & Board
  • Flexible Packaging

Netherlands Meat Market City Outlook (Value, EUR Billion, 2017-2027)

  • Amsterdam
  • Rotterdam
  • Utrecht
  • The Hague
  • Eindhoven

Scope

  • Category coverage: Value and growth analysis of ambient meat, chilled raw packaged meat processed, chilled raw packaged meat whole cuts, cooked meats counter, cooked meats packaged, fresh meat (and frozen meat) with inputs on individual segment share within each category and the change in their market share forecast for 2022-2027
  • Leading players: Market share of companies (in value and volume terms) in 2022
  • Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022.
  • Health & Wellness Analysis: Provides analysis on the value of health wellness claims by category in the Dutch meat sector for the 2017-2022 period. The analysis includes the key health & wellness attributes and consumer benefits driving the sales of the meat market in the Netherlands in 2022.
  • Packaging: The report provides a percentage share of various pack materials, pack types, closure types, and primary outer types used in the Netherlands meat sector. The analysis is at both the sector and category level and is based on the volume sales of meat in the country.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate). It also includes an economic summary of the country along with labor market and demographic trends.

Unilever
Victus Participations
Zwanenberg Food Group B.V.
Streeckgenoten
Alif
Hormel Foods Corporation
Nomad Foods
The Meat Lovers

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of the Netherlands in the Global and Western Europe Markets

Growth Analysis of the Netherlands Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of the Netherlands Compared to the Global and Western Europe Markets

Part 2: Sector Deep Dive

the Netherlands meat Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient meat

Segment-Level Analysis (in Value Terms) – Ambient meat

Segment-Level Analysis (in Volume Terms) – Ambient meat

Market Size Analysis – Category: Chilled raw packaged meat – processed

Segment-Level Analysis (in Value Terms) – Chilled raw packaged meat – processed

Segment-Level Analysis (in Volume Terms) – Chilled raw packaged meat – processed

Market Size Analysis – Category: Chilled raw packaged meat – whole cuts

Segment-Level Analysis (in Value Terms) – Chilled raw packaged meat – whole cuts

Segment-Level Analysis (in Volume Terms) – Chilled raw packaged meat – whole cuts

Market Size Analysis – Category: Cooked meats – counter

Market Size Analysis – Category: Cooked meats – packaged

Segment-Level Analysis (in Value Terms) – Cooked meats – packaged

Segment-Level Analysis (in Volume Terms) – Cooked meats – packaged

Market Size Analysis – Category: Fresh meat (counter)

Segment-Level Analysis (in Value Terms) – Fresh meat (counter)

Segment-Level Analysis (in Volume Terms) – Fresh meat (counter)

Market Size Analysis – Category: Frozen meat

Segment-Level Analysis (in Value Terms) – Frozen meat

Segment-Level Analysis (in Volume Terms) – Frozen meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & wellness analysis by category

Health & wellness analysis by product attributes

Health & wellness analysis by consumer benefits

Cross category comparison- products with H&W Vs. non-H&W claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Nine Cities

Market Size Analysis of Top Nine Cities by Category

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Netherlands Risk Index (GCRI) 2022

Netherlands Risk Analysis – Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

Table

Leading Value Categories

Leading Categories (Volume), 2022

Cross-Category Comparison – By Value (2017-27)

Cross-Category Comparison – By Volume (2017-27)

Per Capita Consumption (by Category), Netherlands Compared to Western Europe and Global Levels (in kg), 2022

Segment-Level Analysis (in Value Terms) – Ambient meat

Segment-Level Analysis (in Volume Terms) – Ambient meat

Segment-Level Analysis (in Value Terms) – Chilled raw packaged meat – processed

Segment-Level Analysis (in Volume Terms) – Chilled raw packaged meat – processed

Segment-Level Analysis (in Value Terms) – Chilled raw packaged meat – whole cuts

Segment-Level Analysis (in Volume Terms) – Chilled raw packaged meat – whole cuts

Segment-Level Analysis (in Value Terms) – Cooked meats – packaged

Segment-Level Analysis (in Volume Terms) – Cooked meats – packaged

Segment-Level Analysis (in Value Terms) – Fresh meat (counter)

Segment-Level Analysis (in Volume Terms) – Fresh meat (counter)

Segment-Level Analysis (in Value Terms) – Frozen meat (counter)

Segment-Level Analysis (in Volume Terms) – Frozen meat (counter)

Change in Distribution Share, 2017-22

Top Five Companies Share By Brand (in Value Terms) in the meat Sector, 2022

Brand Shares of Top Five Companies (in Value Terms) by Category, 2022

Category comparison – with H&W claims and non-H&W claims, 2017-22

Use of primary type by category (in pack units), 2022

Volume share analysis of top nine cities by category (%), 2022

Performance Overview (Score: 1-100)

Category Data, By Segment

Per Capita Consumption (in Units), 2017-27

Per Capita Expenditure ($), 2017-27

Meat sales Distribution in Netherlands – By Category (EUR Million), 2022

Brand Share (in Value Terms) in the meat Sector, 2022

Brand share (in volume terms) in the meat sector, 2022

Brand Share (in Value Terms) in the meat Sector, By Category, 2022

Key health & wellness product attributes driving sales in the Netherlands ($ million), 2017-22

Key health & wellness consumer benefits driving sales in the Netherlands ($ million), 2017-22

Pack Material (in Million Pack Units), 2017-27

Pack Materials by Category (in Million Pack Units), 2022

Pack Type (in Million Pack Units), 2017-27

Pack Types by Category (in Million Pack Units), 2022

Closure Type (in Million Pack Units), 2017-27

Closure Types by Category (in Million Pack Units), 2022

Primary Outer Type (in Million Pack Units), 2017-27

Primary Outer Types by Category (in Million Pack Units), 2022

Real GDP (EUR Billion) Value and Annual Growth (%), 2019-2027

Nominal GDP (EUR Billion) Value and Annual Growth (%), 2019-2027

Consumer Price Inflation (%), 2019-2027

Employed People (Million) and Unemployment Rate (%), 2019-2027

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2019-2027

Population and Annual Growth (%), 2019-2027

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Figures

Value and Volume Shares of Netherlands in the Global and Western Europe meat Sector, 2022-2026

Netherlands Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCC Comparison – Netherlands, Western Europe, and Global, 2017-27

PCE Comparison – Netherlands, Western Europe, and Global, 2017-27

Market Size and Growth Analysis by Value and Volume, meat Sector, 2017-27

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient meat Category, 2017-27

Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat – processed, 2017-27

Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat – whole cuts Category, 2017-27

Market Size and Growth Analysis by Value and Volume, Cooked meats – counter Category, 2017-27

Market Size and Growth Analysis by Value and Volume, Cooked meats – packaged, Category, 2017-27

Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2017-27

Market Size and Growth Analysis by Value and Volume, Frozen meat (counter), Category, 2017-27

Share of Key Distribution Channels (in Value Terms) – meat, 2022

Key Distribution Channel Share by Category (in Value Terms), 2022

Leading Companies (in Value and Volume Terms) in the meat Sector, 2022

Private Label Penetration by Category (in Value Terms), 2022

Growth Analysis, Private Label and Brands, 2017-27

Category-Wise Consolidation/Fragmentation (in Value Terms) – meat , 2022

Prominence of health & wellness claims by category, $ million, 2017-22

Contribution of health & wellness by product attributes, $ million, 2017-22

Contribution of health & wellness by consumer benefits, $ million, 2017-22

Key Pack Materials in the Dutch meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Pack Material, 2017-27

Use of Pack Material by Category (in Pack Units), 2022

Key Pack Types in the Dutch meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Pack Type, 2017-27

Use of Pack Type by Category (in Pack Units), 2022

Key Closure Types in the Dutch meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Closure Type, 2017-27

Use of Closure Type by Category (in Pack Units), 2022

Key Primary Outer Types in the Dutch meat Sector by Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Primary Outer Type, 2017-27

Volume share analysis of top nine cities (%), 2017-22

Demographic Analysis

Real GDP (EUR Billion) and Annual Growth (%)

Nominal GDP (EUR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in EUR Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2022

Five Highest-Risk Nations in GCRI Q4 2022

Netherlands’s Performance in Country Risk Analysis in Comparison to Western Europe and the World

List of 108 Countries Analyzed to Identify the High-Potential Countries in Different Regions

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