Netherlands Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

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Netherlands Source Tourism Market Report Overview

The Netherlands source tourism market witnessed 27.25 million outbound trips and 34.20 million inbound trips in 2022. The Netherlands tourism sector witnessed a significant recovery post the pandemic, with domestic tourist expenditure. However, this figure is still 5.9% lower than the pre-pandemic levels seen in 2019. Additionally, a recovery in international tourism is expected to positively contribute to Netherlands’ economic growth in 2023.

The Netherlands source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of the Netherlands’ source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers will help in understanding the propensity of the demand side.

Key Segments ·       Domestic Tourism

·       Outbound Tourism

Key Holiday Types ·       Sun and Beach Holidays

·       Visiting Friends or Family

·       Cultural Holidays

·       Adventure/Sport Holidays

·       City Break Holidays

·       Gastronomical Holidays

·       Eco Holidays

·       Multi-Stop Trip Holidays

·       Wellness/Medical Holidays

·       Wedding Related Holidays

·       Cruise Holidays

·       Religious Holidays

·       LGBTQIA+ Holidays

·       Others

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Netherlands Source Tourism Market Dynamics

In 2022, the Netherlands tourism sector experienced a substantial recovery, with domestic tourist expenditure. This resurgence was fueled by eased restrictions, increased vaccination rates, and pent-up demand for travel. The overall government budget was balanced in 2022. This was mostly caused by increased income tax receipts, the Dutch gas fields, and a sharp decline in COVID-19-related spending.

Domestic leisure trips continue to grow in popularity. In 2022, out of the total trips leisure segment trips secured the highest share. Domestic leisure trips exceeded pre-pandemic levels in 2021. VFR closely follows leisure for domestic travel purposes. The operator of tourist establishments such as hotel rooms, bed and breakfasts, holiday parks, camping grounds, or marinas in the Netherlands shall be obliged to pay a local tax on accommodation for visitors from another municipality. This can pass on the tourist tax to guests. This will also levy taxes on tourists, which is an obstacle to domestic tourism.

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Netherlands Source Tourism Market Segments

The key segments in the Netherlands source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Netherlands source tourism market in 2022.

Domestic Tourism: Leisure continues to be the most popular purpose of visit in domestic tourism. Although all travel restrictions have been lifted post the pandemic, people are keener on road trips. The rising demand for self-drive travel is boosted and facilitated by the Netherlands’ extensive and well-kept system of roads. In the Netherlands, the food service sector has continually commanded the greatest portion of domestic travel expenditure. Domestic food expenditure reached pre-pandemic levels in 2021. Before the pandemic food expenditure was growing rapidly due to an increase in domestic tourists. According to the World Economic Forum’s 2021 Tourism Competitiveness Report, the Netherlands ranked 23rd out of 117 countries in terms of health and hygiene, which is one of the key drivers to attracting Dutch travelers.

Outbound Tourism:  GlobalData expects international departures to reach pre-pandemic levels by 2023. The international borders were opened for travelers after easing out of the pandemic-induced restrictions which allowed Netherlands travelers to travel across the world. According to the VisaGuide Passport Index as of June 2023, the Dutch passport is ranked 11th in the world. As a result, Dutch nationals can visit 160 nations without a visa. Additionally, Netherlands travelers can enter 52 countries without a passport showing only an ID card.

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Netherlands Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from the Netherlands are sun and beach holidays, visiting friends or family, cultural holidays, adventure/sports holidays, city break holidays, gastronomical holidays, eco holidays, multi-stop trip holidays, wellness/medical holidays, wedding related holidays, cruise holidays, religious holidays, and LGBTQIA+ holidays, others. The most popular holiday choice for Dutch travelers is the sun and beach.

Dutch travelers continue to travel in search of sun and beach destinations, to both domestic and outbound destinations. While there are not many beaches in the Netherlands, in 2022, more than 55% of trips taken by Dutch residents were to domestic destinations, as there are many domestic beaches to cater to sun and beach holidays.

Netherlands Source Tourism Market Analysis by Holiday Types, 2022 (%)

Netherlands Source Tourism Market Analysis by Holiday Types, (%)

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Segments Covered in the Report

Netherlands Source Tourism Market Segments Outlook

  • Domestic Tourism
  • Outbound Tourism

Netherlands Source Tourism Market Holiday Types

  • Sun and beach
  • Visiting friends or family
  • Cultural
  • Adventure/sport
  • City break
  • Gastronomical
  • Eco
  • Multi-stop trip
  • Wellness/medical
  • Wedding Related
  • Cruise
  • Religious
  • LGBTQIA+

Scope

This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Reasons to Buy

This report provides a clear insight into developments in Netherlands’s regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

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Table of Contents

  • 1. Overview

    • 1.1. Country Snapshot 2022
    • 1.2. At a glance: Netherlands’s tourism market in 2022
    • 1.3. Risk
    • 1.4. Main Findings

  • 2. Netherlands’s Tourist Profile

    • 2.1. What types of holidays do Netherlands travelers take?
    • 2.2. Insight into the Netherlands traveler
    • 2.3. How has COVID-19 affected Netherlands travelers’ appetite for travel?

  • 3. Domestic Tourism

    • 3.1. Domestic Flows
    • 3.2. Domestic Spending
    • 3.3. Domestic Destinations

  • 4. Outbound Tourism

    • 4.1. Outbound Flows
    • 4.2. Outbound Spending

  • 5. Main and Developing Destination Markets

    • 5.1. Where did Netherlands tourists travel to in 2022?
    • 5.2. Main Destination Markets
    • 5.3. Developing Destination Markets

  • 6. Outlook

    • 6.1. Opportunities
    • 6.2. Challenges

  • 7. Appendix

Frequently asked questions

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