Netherlands Wine – Market Assessment and Forecasts to 2024

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The Dutch wine sector is led by the still wine category in both value and volume terms in 2019, while sparkling wine is expected to register the fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of wine in the country. Glass is the most commonly used pack material in the sector, followed by paper & board. Les Grands Chais de France, Bodegas Bererana and Constellation Brands, Inc are the leading players in the sector.

This report on the wine sector in the Netherlands provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024
– Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
– Leading players: Market share of compaines (in volume terms) and private labels (in volume terms) in 2019
– Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers, on-trade and other general retailers.
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: bottle, bag-in-box, carton – liquid, can, stand up pouch and other pack type, closure type for: stopper, screw top, dispenser, crown, lever closure and other closure types, primary outer types for: carton – folding and other outer types.

Scope

– Both per capita consumption and per capita expenditure of wine was higher in the Netherlands than in the global levels in 2019

– Dutch consumers prefer value for money products in the wine sector

– The per capita consumption of still wine was higher than other wine categories in 2019

– Glass is the most used pack material in the Dutch wine sector – Still wine is the leading category across the top 9 cities in the Netherlands

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Les Grands Chais de France
Bodegas Bererana
Constellation Brands Inc
Treasury Wine Estates Vintners Limited
Bacardi Limited
Pernod Ricard SA
Davide Campari-Milano S.p.A.
Bacalhôa Vinhos de Portugal SA

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of Netherlands in the global and Western European markets

Growth analysis of Netherlands compared to other leading countries in the Western Europe market

PCC and PCE of Netherlands compared to global and Western Europe market

Part 2: Sector Deep Dive

Netherlands wine sector snapshot

Market size analysis

Demand for value for money products

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis category: fortified wine

Segment level analysis (in value terms) fortified wine

Segment level analysis (in volume terms) fortified wine

Market size analysis category: sparkling wine

Segment level analysis (in value terms) sparkling wine

Segment level analysis (in volume terms) sparkling wine

Market size analysis category: still wine

Segment level analysis (in value terms) still wine

Segment level analysis (in volume terms) still wine

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive9

Market size analysis of top eight cities

Market size analysis of top eight cities by category

Leading cities contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Netherlands risk index (GCRI) 2019

Netherlands risk analysis compared to global and Western European markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest growing segments (value), 2019

Cross category comparison by value (2014 2024)

Cross category comparison by volume (2014 2024)

Per capita consumption (by category ), Netherlands compared to Western Europe and global levels (in liters), 2019

Fortified wine value analysis by segment, 2014 2024

Fortified wine volume analysis by segment, 2014 2024

Sparkling wine value analysis by segment, 2014 2024

Sparkling wine volume analysis by segment, 2014 2024

Still wine value analysis by segment, 2014 2024

Still wine volume analysis by segment, 2014 2024

Change in distribution share, 2014 2019

Top five companies share by brand (in volume terms) in the wine sector, 2019

Brand shares of top five companies (in volume terms) by category, 2019

Performance overview (score: 1 100)

Category data, by segment

Category data, by on trade and off trade

Per capita consumption (in liters), 2014 2024

Per capita expenditure (US$), 2014 2024

Wine sales distribution in Netherlands by category (€ million), 2019

Brand share (in value and volume terms) in the wine sector, 2019

Brand share (in value and volume terms) in the wine sector, by category, 2019

Pack material (in million pack units), 2014 2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014 2024

Figures

List of Figures

Value and volume share of Netherlands in the global and Western Europe wine sector, 2019 2024

Netherlands compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Netherlands, Western Europe, and global, 2014 2024

PCE comparison Netherlands, Western Europe, and global, 2014 2024

Market size and growth analysis by value and volume, wine sector, 2014 2024

Extent to which consumers are trading up or down in the wine sector

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, fortified wine category, 2014 2024

Market size and growth analysis by value and volume, sparkling wine category, 2014 2024

Market size and growth analysis by value and volume, still wine category, 2014 2024

Share of key distribution channels (in volume terms) wine, 2019

Key distribution channel share by category (in volume terms), 2019

Leading companies (in volume terms) in the wine sector, 2019

Private label penetration by category (in volume terms), 2019

Growth analysis, private label and brands, 2014 2019

Category wise consolidation/fragmentation (in volume terms) wine , 2019

Key pack materials in the Dutch wine sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014 2024

Use of pack material by category (in pack units), 2019

Key pack types in the Dutch wine sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014 2024

Use of pack type by category (in pack units), 2019

Key closure types in the Dutch wine sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014 2024

Frequently asked questions

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