New Yorker, Czech Republic (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
New Yorker’s clothing & footwear shoppers in the Czech Republic are predominantly female (66.7%), it also attracts male shoppers (33.3%), thanks to its extensive menswear and men’s footwear lines. According to GlobalData, New Yorker’s market share in the Czech Republic dipped to 2.1% in 2020, following a sales decline of 28.3% in 2020 due to the impacts of the COVID-19 lockdowns, it rose back up to pre-pandemic levels in 2021 at 2.4%.
Scope
– New Yorker’s diverse and affordable range attracts mainly young female shoppers, New Yorker needs to launch a transactional website to reap the full benefits of its customer engagement initiatives, New Yorker leverages promotions to boost its position in the apparel market, but its lack of sustainability credentials may stunt its future growth
Reasons to Buy
– Gain a comprehensive knowledge on New Yorker business and develop a competitive advantage
– Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing &footwear market segment in Czech Republic
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