New Zealand Wealth Management – High Net Worth (HNW) Investors 2022

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The New Zealand wealth management market report sizes the opportunity within New Zealand’s wealth market and analyzes the investment preferences, service requirements, and portfolio allocations of the country’s HNW investors.

What are the market dynamics in New Zealand wealth management market?

Compared to other markets across Asia-Pacific, the New Zealand wealth space is more mature. This is reflected in the demographic makeup of the local HNW community. The majority of HNW investors are above the age of 60, meaning they are approaching or have already reached retirement age. Consequently, wealth preservation strategies will resonate strongly with this segment of the market.

A growing opportunity for wealth managers is comparatively young women among New Zealand’s HNW individuals – almost half are in the 50 or under category and are more likely to be self-made. A Mastercard study ranked New Zealand first out of 54 economies for female entrepreneurship.

What are the key investment preferences for HNW investors in New Zealand wealth management market?

The key investment preferences for HNW investors in the New Zealand wealth management market are advisory asset management, automated investment services, discretionary asset management, and execution-only asset management.

The importance of a multi-asset management approach is demonstrated by the high demand levels across all types of asset management services. Forecast demand for advisory services is set to outstrip discretionary mandates. This shows clients’ desire for increased involvement in the decision-making process amid rapidly changing investment conditions. To avoid losing clients to competitors when markets turn sour, wealth managers must make relationship-building and expectation management a priority. Ensuring that clients are aware of risks and that expectations are met will be crucial.

New Zealand wealth management market, by investment preferences

New Zealand wealth management market, by investment preferences

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What are the key reasons for expatriation for HNW investors in New Zealand wealth management market?

The key reasons for expatriation for HNW investors in the New Zealand wealth management market include job transfer, retirement, business start-up, tax efficiencies, better opportunities for children, better lifestyle conditions, and political/economic instability.

Wealth managers targeting expats should act as a one-stop shop covering all the needs of their global lifestyles. This should include providing support services such as education consulting to advise on schools and universities, assistance in securing overseas mortgages or opening offshore and foreign currency accounts, international tax advice, and even help with relocation.

New Zealand wealth management market, by reasons for expatriation

New Zealand wealth management market, by reasons for expatriation

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What are the major asset classes of wealth allocation for HNW investors in New Zealand wealth management market?

Equity, cash and near cash, bonds, property, alternatives and commodities are the major asset classes of wealth allocation for HNW investors in the New Zealand wealth management market.

HNW investors in New Zealand also show a strong affinity for fixed-income products, while cash and near-cash products are broadly unappealing. This stands in stark contrast to the wider retail market, where access to fixed income (especially direct holdings) remains limited.

New Zealand wealth management market, by asset classes of wealth allocation

New Zealand wealth management market, by asset classes of wealth allocation

For more asset classes of wealth allocation insights, download a free sample

What are the major asset classes of offshore investment for HNW investors in New Zealand wealth management market?

The major asset classes of offshore investment for HNW investors in New Zealand wealth management market include equity, cash and near-cash products, bonds, property, alternatives, and commodities.

New Zealand HNW investors prefer to invest their offshore wealth in multiple asset classes, with alternatives leading the way. While financial markets in New Zealand are well developed, they lack the depth and choice of traditional financial centers such as Hong Kong, Singapore, and the US.

New Zealand wealth management market, by asset classes of offshore investment

New Zealand wealth management market, by asset classes of offshore investment

For more asset classes of offshore investment insights, download a free sample

Market report scope

Key investment preferences Advisory Asset Management, Automated Investment Services, Discretionary Asset Management, and Execution-Only Asset Management
Key reasons for expatriation Job Transfer, Retirement, Business Start-Up, Tax Efficiencies, Better Opportunities For Children, Better Lifestyle Conditions, and Political/Economic Instability
Major asset classes of wealth allocation Equity, Cash and Near Cash, Bonds, Property, Alternatives, and Commodities
Major asset classes of offshore investment Equity, Cash and Near Cash, Bonds, Property, Alternatives, And Commodities

 Scope

  • New Zealand’s economy is comparatively small globally, which helps explain the minor expat volume
  • New Zealand’s HNW investors allocate a noteworthy of wealth to equities and property, suggesting that HNW investors pursue a long-term strategy.

Reasons to Buy

  • Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
  • Enhance your marketing strategies and capture new clients using insights from our data on HNW investors’ asset management style preferences.
  • Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.
  • Develop your service proposition to match the demand expressed by New Zealand HNW investors and react proactively to forecasted changes in demand.

Bank of China (New Zealand)

Table of Contents

Table of Contents

Demographics

Expats

Investment Style Preferences

Asset Allocation Preferences

Offshore Investment Preferences

Products and Services

Appendix

Figures

List of Figures

Figure 1: HNW individuals are predominately older males

Figure 2: HNW individuals mainly derive their wealth from earned income and entrepreneurship

Figure 3: Tech and telecoms have helped power the current generation of HNW investors

Figure 4: Expats represent a below-average proportion of the New Zealand HNW population

Figure 5: HNW expats are drawn to New Zealand for its superior quality of life

Figure 6: Expectations of better returns through advisors drives demand for professional advice

Figure 7: New Zealand HNW individuals use a similar number of wealth managers as the regional average

Figure 8: Advisory mandates are key in New Zealand’s HNW space

Figure 9: Automated services are in high demand relative to more established options

Figure 10: Demand for execution-only asset management is expected to surge over the next 12 months

Figure 11: HNW individuals self-direct in order to maintain exclusive control and avoid management fees

Figure 12: New Zealand HNW individuals have a balanced asset allocation spread

Figure 13: Equity funds are the single most popular product among HNW individuals

Figure 14: Equities will experience the highest net increase in demand

Figure 15: Risk aversion, a desire for regular income, and diversification benefits strongly affect asset allocation preferences

Figure 16: New Zealand HNW offshore holdings are below the Asia Pacific average

Figure 17: HNW individuals are aiming for better returns offshore

Figure 18: Demand is most pronounced for financial and pension planning

Figure 19: Strong opportunities exist for more diversified product offerings

Frequently asked questions

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