New Zealand Wealth Management – High Net Worth (HNW) Investors 2022

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The New Zealand wealth management market report sizes the opportunity within New Zealand’s wealth market and analyzes the investment preferences, service requirements, and portfolio allocations of the country’s HNW investors.

What are the market dynamics in New Zealand wealth management market?

Compared to other markets across Asia-Pacific, the New Zealand wealth space is more mature. This is reflected in the demographic makeup of the local HNW community. The majority of HNW investors are above the age of 60, meaning they are approaching or have already reached retirement age. Consequently, wealth preservation strategies will resonate strongly with this segment of the market.

A growing opportunity for wealth managers is comparatively young women among New Zealand’s HNW individuals – almost half are in the 50 or under category and are more likely to be self-made. A Mastercard study ranked New Zealand first out of 54 economies for female entrepreneurship.

What are the key investment preferences for HNW investors in New Zealand wealth management market?

The key investment preferences for HNW investors in the New Zealand wealth management market are advisory asset management, automated investment services, discretionary asset management, and execution-only asset management.

The importance of a multi-asset management approach is demonstrated by the high demand levels across all types of asset management services. Forecast demand for advisory services is set to outstrip discretionary mandates. This shows clients’ desire for increased involvement in the decision-making process amid rapidly changing investment conditions. To avoid losing clients to competitors when markets turn sour, wealth managers must make relationship-building and expectation management a priority. Ensuring that clients are aware of risks and that expectations are met will be crucial.

New Zealand wealth management market, by investment preferences

New Zealand wealth management market, by investment preferences

For more investment preference insights, download a free sample

What are the key reasons for expatriation for HNW investors in New Zealand wealth management market?

The key reasons for expatriation for HNW investors in the New Zealand wealth management market include job transfer, retirement, business start-up, tax efficiencies, better opportunities for children, better lifestyle conditions, and political/economic instability.

Wealth managers targeting expats should act as a one-stop shop covering all the needs of their global lifestyles. This should include providing support services such as education consulting to advise on schools and universities, assistance in securing overseas mortgages or opening offshore and foreign currency accounts, international tax advice, and even help with relocation.

New Zealand wealth management market, by reasons for expatriation

New Zealand wealth management market, by reasons for expatriation

For more key expatriation reason insights, download a free sample

What are the major asset classes of wealth allocation for HNW investors in New Zealand wealth management market?

Equity, cash and near cash, bonds, property, alternatives and commodities are the major asset classes of wealth allocation for HNW investors in the New Zealand wealth management market.

HNW investors in New Zealand also show a strong affinity for fixed-income products, while cash and near-cash products are broadly unappealing. This stands in stark contrast to the wider retail market, where access to fixed income (especially direct holdings) remains limited.

New Zealand wealth management market, by asset classes of wealth allocation

New Zealand wealth management market, by asset classes of wealth allocation

For more asset classes of wealth allocation insights, download a free sample

What are the major asset classes of offshore investment for HNW investors in New Zealand wealth management market?

The major asset classes of offshore investment for HNW investors in New Zealand wealth management market include equity, cash and near-cash products, bonds, property, alternatives, and commodities.

New Zealand HNW investors prefer to invest their offshore wealth in multiple asset classes, with alternatives leading the way. While financial markets in New Zealand are well developed, they lack the depth and choice of traditional financial centers such as Hong Kong, Singapore, and the US.

New Zealand wealth management market, by asset classes of offshore investment

New Zealand wealth management market, by asset classes of offshore investment

For more asset classes of offshore investment insights, download a free sample

Market report scope

Key investment preferences Advisory Asset Management, Automated Investment Services, Discretionary Asset Management, and Execution-Only Asset Management
Key reasons for expatriation Job Transfer, Retirement, Business Start-Up, Tax Efficiencies, Better Opportunities For Children, Better Lifestyle Conditions, and Political/Economic Instability
Major asset classes of wealth allocation Equity, Cash and Near Cash, Bonds, Property, Alternatives, and Commodities
Major asset classes of offshore investment Equity, Cash and Near Cash, Bonds, Property, Alternatives, And Commodities


  • New Zealand’s economy is comparatively small globally, which helps explain the minor expat volume
  • New Zealand’s HNW investors allocate a noteworthy of wealth to equities and property, suggesting that HNW investors pursue a long-term strategy.

Reasons to Buy

  • Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
  • Enhance your marketing strategies and capture new clients using insights from our data on HNW investors’ asset management style preferences.
  • Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.
  • Develop your service proposition to match the demand expressed by New Zealand HNW investors and react proactively to forecasted changes in demand.

Bank of China (New Zealand)

Table of Contents

Table of Contents



Investment Style Preferences

Asset Allocation Preferences

Offshore Investment Preferences

Products and Services



List of Figures

Figure 1: HNW individuals are predominately older males

Figure 2: HNW individuals mainly derive their wealth from earned income and entrepreneurship

Figure 3: Tech and telecoms have helped power the current generation of HNW investors

Figure 4: Expats represent a below-average proportion of the New Zealand HNW population

Figure 5: HNW expats are drawn to New Zealand for its superior quality of life

Figure 6: Expectations of better returns through advisors drives demand for professional advice

Figure 7: New Zealand HNW individuals use a similar number of wealth managers as the regional average

Figure 8: Advisory mandates are key in New Zealand’s HNW space

Figure 9: Automated services are in high demand relative to more established options

Figure 10: Demand for execution-only asset management is expected to surge over the next 12 months

Figure 11: HNW individuals self-direct in order to maintain exclusive control and avoid management fees

Figure 12: New Zealand HNW individuals have a balanced asset allocation spread

Figure 13: Equity funds are the single most popular product among HNW individuals

Figure 14: Equities will experience the highest net increase in demand

Figure 15: Risk aversion, a desire for regular income, and diversification benefits strongly affect asset allocation preferences

Figure 16: New Zealand HNW offshore holdings are below the Asia Pacific average

Figure 17: HNW individuals are aiming for better returns offshore

Figure 18: Demand is most pronounced for financial and pension planning

Figure 19: Strong opportunities exist for more diversified product offerings

Frequently asked questions

New Zealand Wealth Management – High Net Worth (HNW) Investors 2022 standard reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

New Zealand Wealth Management – High Net Worth (HNW) Investors 2022 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Business and Consumer Services
Global Hiring Activity - Trends and Signals 2023
$399 | January 2024
Business and Consumer Services
Aon - Digital Transformation Strategies
$1,495 | December 2023
Business and Consumer Services
Top Business and Professional Services Foreign Direct Investment Companies
$399 | November 2023
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at New Zealand Wealth Management – High Net Worth (HNW) Investors 2022 in real time.

  • Access a live New Zealand Wealth Management – High Net Worth (HNW) Investors 2022 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.