Global Non-Alcoholic Drinks Market – Overview, Consumer Behavior and Market Trends

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The global non-alcoholic drinks market saw a decline between 2019 and 2020 due to the pandemic. Although some consumers stockpiled certain categories of beverages, overall fewer non-alcoholic beverages than normal were purchased.

The global non-alcoholic drinks market research report outlines the market trends and consumer behavior impacting non-alcoholic drinks and what implications these may have on the industry’s future. It further explores the evolution of the market amid COVID-19, company performance and news, as well as inspiring product innovation.

Global Non-Alcoholic Drinks Market Innovation Trends

The key innovation trends in the global non-alcoholic drinks market are health and wellness, sustainability, sensory fusion, convenience, and added functionality.

Health and Wellness: The ongoing COVID-19 pandemic has made many consumers more careful when it comes to ingredients that are detrimental to their health. Brands must be careful about the negative connotations of added sugar. They have an opportunity to invest in new formulations with no/low sugar content or no/fewer artificial ingredients and focus more on using natural, organic ingredients to attract health-conscious consumers.

Sustainability: The pandemic has caused an increased demand for plastic packaging as people became more concerned about hygiene. However, sustainability remains paramount, and this is observed in various initiatives coming from      non-alcoholic drinks companies trying to cater to environmentally conscious consumers.

Sensory Fusion: Experimental and curious consumers are seeking innovative and interesting flavor combinations in the sector. Therefore, there are numerous opportunities for non-alcoholic drinks manufacturers to attract novelty-seeking consumers by offering distinct flavors or by combining various ingredients that would not typically go into a non-alcoholic beverage.

Regional Outlook of the Global Non-Alcoholic Drinks Market

The key regions in the global non-alcoholic drinks market are Asia, North America, West Europe, Latin America, East Europe, Middle East and North Africa, Africa, and Australasia. In 2021, Asia was the biggest market for non-alcoholic drinks both in terms of volume and value.

Global Non-Alcoholic Drinks Market, by Regions

Global Non-Alcoholic Drinks Market, by Regions

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Key Segments in the Global Non-Alcoholic Drinks Market

The key segments in the global non-alcoholic drinks market are soft drinks and hot drinks.

Soft Drinks: It can be further segmented into packaged water, carbonates, bulk/HOD water, still drinks, iced/RTD tea drinks, squash/syrups, juice, fruit powders, energy drinks, nectars, sports drinks, flavored water, iced/RTD coffee drinks, and enhanced water. Packaged water is the largest category in the soft drinks sector in terms of volume, whereas carbonates is the biggest category in value sales. Still         drinks consumption volumes have been highly affected by COVID-19, as consumers turned towards more essential and healthier products.

Hot Drinks: It can be further segmented into hot coffee, hot tea, and other hot drinks. Hot tea dominated the market in volume terms whereas hot coffee dominated in terms of value.

Global Non-Alcoholic Drinks Market, by Segments (Soft Drinks)

Global Non-Alcoholic Drinks Market, by Segments (Soft Drinks)

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Global Non-Alcoholic Drinks Market, by Segments (Hot Drinks)

Global Non-Alcoholic Drinks Market, by Segments (Hot Drinks)

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Key Consumer Brand Choices in the Global Non-Alcoholic Drinks Market

Consumers purchase artisan/hand-made products, products made by foreign/global multi-national brands, products made by small/ independent brands, and products made by private labels (supermarket’s own brand). Foreign or global multinational brands dominate the non-alcoholic beverages market. This trend is more pronounced in Central and South America. Small/independent brands are more popular with Asian and Australasian consumers.

Global Non-Alcoholic Drinks Market, by Consumer Brand Choices

Global Non-Alcoholic Drinks Market, by Consumer Brand Choices

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Key Shopping Locations in the Global Non-Alcoholic Drinks Market

The key shopping locations used by consumers in the global non-alcoholic drinks market are hypermarkets and supermarkets, convenience stores, online retailers, department stores, brand’s own stores, online delivery aggregators, open markets, online regular subscriptions, direct from online brands, social media websites, and pharmacies.

Global Non-Alcoholic Drinks Market, by Shopping Locations

Global Non-Alcoholic Drinks Market, by Shopping Locations

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Key Companies in the Global Non-Alcoholic Drinks Market

Some of the key companies in the global non-alcoholic drinks market are Coca-Cola, Pepsico, Nestle SA, Keurig Dr Pepper, Diageo PLC, Danone SA, Britvic Plc, Tyson Foods Inc, Monster Beverage Corp, and Almarai Co.

Global Non-Alcoholic Drinks Market Report Overview

Market Trends Health And Wellness, Sustainability, Sensory Fusion, Convenience, and Added Functionality
Key Regions  Asia, North America, West Europe, Latin America, East Europe, Middle East and North Africa, Africa, and Australasia
Key Segments Soft Drinks and Hot Drinks
Key Brand Choices Artisan/Hand-Made Products, Products Made by Foreign/Global Multi-National Brands, Products Made by Small/ Independent Brands, and Products Made by Private Labels (Supermarket’s Own Brand)
Key Shopping Locations Hypermarkets and Supermarkets, Convenience Stores, Online Retailers, Department Stores, Brand’s Own Stores, Online Delivery Aggregators, Open Markets, Online Regular Subscriptions, Direct from Online Brands, Social Media Websites, and Pharmacies
Key Companies Coca-Cola, Pepsico, Nestle SA, Keurig Dr Pepper, Diageo PLC, Danone SA, Britvic Plc, Tyson Foods Inc, Monster Beverage Corp, and Almarai Co

Reasons to Buy

  • Understand the relevant market and consumer trends that are driving the non-alcoholic drinks sector.
  • Gain a broader understanding of the impact of COVID-19 on the non-alcoholic beverages sector and its impact on consumer spending and preferences.
  • Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.

Sant’Anna
Spitz
Coca-Cola
PepsiCo
WonderLab
Padam
Rossmann
Keurig Dr Pepper
JDE Peet’s
Evian
Powerhouse

Table of Contents

Table of Contents

Sector Landscapes 2021: Non-Alcoholic Drinks

1. Industry overview

2. News analysis

3. Shopping behavior

4. Deals analysis

5. Innovation analysis

6. Take outs

Appendix

Frequently asked questions

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