North America Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2023 Update

North America Destination Tourism Insight Report Overview

The total number of international arrivals in North America amounted to 100.2 million in 2022. The top countries witnessing international arrivals include the US, Mexico, and Canada. In 2022, the United States of America (US) had the largest count for international arrivals. The topography of the nation is diverse too, encompassing tropical shorelines in Florida, Yosemite National Park in California, and the Grand Canyon. The factor holds considerable weight in the decision-making process of potential tourists, thereby equally encouraging visits for the purposes of visiting friends and relatives, leisure, and work-related activities.

This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case North America.

For more insights on the North America destination tourism forecasts, download a free sample report

North America Destination Tourism Market Trends

The key trends influencing the North America destination tourism market are heavy focus on intraregional travel, VFR travel and disruption in inbound tourism caused by the COVID-19 pandemic.

Heavy focus on Intraregional Travel – The travel and tourism industries in the United States, Canada, and Mexico play a crucial role in their respective economies. Encouraging travel within the region can have a positive impact on the tourism industry by stimulating job creation and revenue generation. It can be observed that various countries possess distinctive features that appeal to tourists, including but not limited to natural marvels, significant landmarks, urban centers, and traditional festivities. These factors serve as a magnet for visitors from nearby nations. It is widely agreed upon in the global tourism industry that domestic and intraregional travel will play a crucial role in the sector’s recovery in a post-pandemic environment. Targeting intraregional arrivals is crucial as the proximity of destinations is a key factor in their perceived appeal to one another. The prevailing strategy for DMOs, airlines, and tourism companies in North America is to prioritize the domestic and intraregional market.

VFR Tourism – The travel and tourism industries in the United States, Canada, and Mexico play a crucial role in their respective economies. Encouraging travel within the region can have a positive impact on the tourism industry by stimulating job creation and revenue generation. It can be observed that various countries possess distinctive features that appeal to tourists, including but not limited to natural marvels, significant landmarks, urban centers, and traditional festivities. These factors serve as a magnet for visitors from nearby nations. It is widely agreed upon in the global tourism industry that domestic and intraregional travel will play a crucial role in the sector’s recovery in a post-pandemic environment. Targeting intraregional arrivals is crucial as the proximity of destinations is a key factor in their perceived appeal to one another. The prevailing strategy for DMOs, airlines, and tourism companies in North America is to prioritize the domestic and intraregional market.

For more insights on the North America destination tourism market trends, download a free sample report

North America Destination Tourism Types

Some of the most common destination tourism types include sun and beach, visiting friends or family, city break, cultural, adventure/sport, gastronomical, multi-stop trip, cruise, religious, wedding related and wellness/medical among others. The sun and beach holidays are the mostly preferred holiday type.

The USA, Mexico, and Canada have successfully positioned themselves as favored sun and beach destinations by implementing impactful promotional strategies that highlight their picturesque coastal scenery, lively beach towns, and diverse leisure activities. These countries possess a blend of scenic beaches, pleasant weather, well-developed tourism facilities, easy accessibility, and efficient marketing strategies, making them highly appealing for mass tourism, especially for those seeking sun and beach activities. The increasing number of immigrants has led to a rise in the popularity of visiting friends and relatives (VFR) as a key factor in the growth of inbound tourism in these three nations.

North America Destination Tourism Market Analysis by Tourism Types

For more information on the North America destination tourism types, download a free sample report

North America Destination Attractions

Some of the top destination attractions in North America are Niagara Falls, Banff National Park, Statue of Liberty, Grand Canyon National Park, Chichen Itza, and Tulum among others.

Niagara Falls (Ontario, Canada): Niagara Falls is a majestic natural wonder shared between Canada and the United States. Located in Ontario, the falls consist of three cascades: Horseshoe Falls, American Falls, and Bridal Veil Falls.

Statue of Liberty (New York, US): The Statue of Liberty is one of the most iconic symbols of the United States and one of the most-visited attraction in New York City. Located on Liberty Island in the New York Harbor, this colossal copper statue was a gift from France and represents freedom and democracy.

To know more about the key North America destination attractions, download a free sample report

Scope

This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case North America.

Key Highlights

Inbound tourism for North American destinations is significantly influenced by intraregional tourism. In xx, Mexico’s inbound tourism was primarily driven by international arrivals from the US and Canada, which combined accounted for xx% of the total. This trend continued in xx, with tourists from these areas making up xx% of the inbound tourism.

Germany is a significant ally of the United States in Europe, with a close and robust relationship. The United States is home to over xx million individuals with German heritage, making it the largest ethnic ancestry group in the country. The observation suggests a possibility of increased VFR tourism.

Based on the findings of GlobalData’s Consumer Survey Q3 2021, it can be inferred that a significant proportion of the global population (xx%) exhibits a preference for beach vacations. The data indicates that the majority of travelers engage in visits to friends and relatives (VFR) at xx%, followed by city breaks at xx%, cultural experiences at xx%, and adventure and sports at xx%.

The political environment is the most disparate among the North American countries. The US and Mexico both have experienced civil unrest, authoritative leadership and geopolitical tensions in the past, which have affected the region’s risk score.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in two popular tourist destinations.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.