North America Destination Tourism Insight Report including International Arrivals, Domestic Trips, Key Source / Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2022 Update
The North American tourism industry is one of the most established in the world. Mexico, Canada, and the US are all wonderful locations that attract millions of tourists each year with a plethora of activities and stunning locations across the region. Despite COVID-19, it is expected that the North American tourism industry will recover in the years following the COVID-19 pandemic, and a strong domestic market will be essential to this recovery. Each destination is developed in terms of its tourism infrastructure with DMOs actively promoting a more sustainable tourism future. Mexico, the US, and Canada, all offer amazingly diverse natural landscapes that are some of the most beautiful in the world. All three countries can use natural beauty to their advantage by focusing marketing campaigns on their outdoor environments.
The North America Destination Tourism market research report explores the types of travelers that visit the region as well as a SWOT analysis.
Key Trends in the North America Destination Tourism Market
In North America, it is clear that the main focus for DMOs, airlines, and tourism companies is currently on both the domestic and intraregional market. Canada still has many travel restrictions related to COVID-19 and is wary of fully reopening borders. However, US tourists were permitted to travel without quarantining as long as they were fully vaccinated since August 9th, 2021. Activity from major airline carriers in each respective destination is heavily focused on intraregional travel. The majority of new routes being announced have been intraregional or domestic flight routes. The build-up of stress that has been caused by the COVID-19 pandemic, alongside little escape from normal life and daily routines, will give the opportunity for stress-releasing holidays that focus on mindfulness and wellbeing.
Restrictions on socializing with friends and family during the past two years have meant an uptick in VFR travel between countries. As international travel restrictions reduced passenger flows, the COVID-19 pandemic has been a catalyst for change for many tourism destinations. It has given destinations the time to pause, rebuild and re-think tourism strategies. There is now a global shift of focus from the number of tourists to what those tourists can offer a destination, and in North America, this is no different.
Key Destination Focus in the North America Destination Tourism Market
The key destination focus in the North America destination tourism market are Mexico, the US, and Canada.
Mexico
Mexico is the fastest-growing North American tourism destination. International arrivals to Mexico recorded the highest growth in the decade prior to COVID-19. It claimed the position of the most visited destination worldwide in 2021. It is a destination that has a wide array of leisure pull factors. However, travel for both VFR and leisure travel are the main driving forces behind Mexico’s tourism economy. Furthermore, one of the key reasons behind Mexico’s growth however has been the development of its health and wellness and medical tourism offering. Growth in medical tourism has been fueled by a countrywide improvement of medical infrastructure.
The US
The effects of the pandemic and international travel restrictions since 2020 have impacted the country’s tourism industry recovery. International promotion to restore consumer confidence for the long haul and transatlantic travel is critical in a post-pandemic environment. The US’s domestic tourism industry holds a larger portion of inbound travel.
Canada
Canada holds a wealth of tourism experiences covering its diverse natural and urban landscapes. High travel costs, and a lack of international promotion are both factors that have limited Canada’s growth as a tourism destination in the past. It relies heavily on intraregional tourists from the US and Mexico. Both its cultural and natural attributes are its primary pull factors but its growth as an LGBTQIA+ tourism destination may strengthen its international tourism appeal going forward.
Key Types of Holidays in the North America Destination Tourism Market
The key types of holidays in the North America tourism market are city breaks, adventure tourism, and niche tourism.
Who are the key players in the North America destination tourism market?
The key players in the North America destination tourism market are American Airlines, Frontier Airlines, Air Transat, Delta Airlines, Volaris, Breeze Airways, Contour Airlines, Air Canada, West Jet, and Choice Hotels.
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Market report overview
| Key destination focus | Mexico, the US, and Canada |
| Key types of holidays | City Breaks, Adventure Tourism, and Niche Tourism |
| Key players | American Airlines, Frontier Airlines, Air Transat, Delta Airlines, Volaris, Breeze Airways, Contour Airlines, Air Canada, West Jet, and Choice Hotels |
Scope
This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case North America.
Reasons to Buy
Obtain a clear and detailed insight into new developments in a highly popular tourist destination. Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments. Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Key Players
Table of Contents
Frequently Asked Questions
The key destination focus in the North America destination tourism market are Mexico, the US, and Canada.
The key types of holidays in the North America tourism market are city breaks, adventure tourism, and niche tourism.
The key players in the North America tourism market are American Airlines, Frontier Airlines, Air Transat, Delta Airlines, Volaris, Breeze Airways, Contour Airlines, Air Canada, West Jet, and Choice Hotels.
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