Opportunities in the Americas Spirits Sector

Pages: 139 Published: April 12, 2022 Report Code: GDCS0269RR

The Americas spirits market size was valued at $155.35 billion in 2021. The market is projected to grow at a CAGR of more than 7% during the forecast period. The Americas was the second-largest market in the global spirits sector in terms of both value sales and volume. Based on the relative performance of countries on multiple metrics, Canada, Chile, Panama and the US were shortlisted as high-potential countries, projected high-value growth rates, and projected rising per capita value growth levels. Of the four high-potential countries, the US accounted for the largest market share. In 2021, hypermarkets & supermarkets was the leading distribution channel in the Americas spirits sector while rigid metal was the most used pack material.

The Americas spirits market research report brings together multiple data sources to provide a comprehensive overview of the Americas spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Americas Spirits Market Overview

Americas Spirits Market Overview

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What is the country-wise outlook of the Americas spirits market?

Canada, Chile, Panama, and the US were shortlisted as high potential countries in the region primarily due to their large spirits sector size, projected high-value growth rates, and projected rising per capita value growth levels. Among them, the US was the largest market in terms of value sales in 2021.

What are the key categories in the Americas spirits market?

The key categories in the Americas spirits market are vodka, rum, gin and genever, liqueurs, whiskey, specialty spirits, tequila and mezcal, brandy, and flavored alcoholic beverages. In 2021, the whiskey category accounted for the largest value share, followed by flavored alcoholic beverages. The flavored alcoholic beverages category is expected to register the fastest value and volume CAGRs in the forecast period.

Americas spirits market, by categories

Americas spirits market, by categories

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What are the key distribution channels in the Americas spirits market?

The key off-premise distribution channels in the Americas spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, department stores, and others. Hypermarkets and supermarkets was the leading distribution channel in the Americas Spirits sector in 2021.

Americas spirits market, by distribution channels

Americas spirits market, by distribution channels

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What are the key packaging materials in the Americas spirits market?

The key packaging materials in the Americas spirits market are rigid metal, glass, rigid plastics, flexible packaging, and paper and board. Rigid metal was the most widely used pack material.

Americas spirits market, by packaging materials

Americas spirits market, by packaging materials

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Which are the key companies in the Americas spirits market?

The key companies in the Americas spirits market are Mark Anthony Brands International Unlimited Company, Diageo plc, Anheuser-Busch InBev, Bacardi Ltd, and Pernod Ricard. The Mark Anthony Brands International Unlimited Company led the spirits sector in the Americas in 2020.

Americas spirits market, by key companies

Americas spirits market, by key companies

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Market report scope

Market size (Year – 2021) $155.35 billion
Growth rate CAGR of >7%
Forecast period 2021-2026
Key categories Vodka, Rum, Gin and Genever, Liqueurs, Whiskey, Specialty Spirits, Tequila and Mezcal, Brandy, and Flavored Alcoholic Beverages
Key distribution channels Hypermarkets And Supermarkets, Food and Drinks Specialists, Convenience Stores, and Department Stores
Key packaging materials Rigid Metal, Glass, Rigid Plastics, Flexible Packaging, and Paper and Board
Key companies Mark Anthony Brands International Unlimited Company, Diageo plc, Anheuser-Busch InBev, Bacardi Ltd, and Pernod Ricard

This report provides:

  • Sector size, market size, and growth analysis by category.
  • Changing share of value consumption in the spirits categories across high-potential countries in the Americas region. It also provides Risk-Reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Overview, demographic analysis, and key trends across high-potential countries.
  • Some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Provides an overview of leading companies in the Americas region, besides analyzing the growth of private labels in the region.
  • Analysis on the leading distribution channels in the Americas Spirits sector in 2021. It covers hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, department stores, cash & carries & warehouse clubs, on-trade, and others.
  • Percentage share and growth analysis for various pack materials, pack types, closure, and primary outer types based on the volume sales (by pack units) of spirits.
  • The challenges and future outlook pertaining to the Americas Spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion.
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.

Key Players

Mark Anthony Brands International Unlimited Company

Diageo plc.

Anheuser-Busch InBev

Bacardi Ltd

Pernod Ricard

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – The Americas Compared to Other Regions

Value And Volume Growth Analysis by Region

The Americas Market Growth Analysis by Country

The Americas Market Growth Analysis by Category

Part 2: High-potential Countries’ Analysis

Methodology – Identifying High-potential Countries

Top Four High-Potential Countries in the Americas

Overview Of High-Potential Countries in the Americas

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Compared to Other Alcoholic Beverages Sectors

Change In Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Canada: Overview of Spirits Sector

Canada: Demographic Analysis

Canada: Market Size Analysis of Top 10 Cities

Canada: Market Size Analysis of Top 10 Cities by Category

Canada: Top 10 Cities’ Contribution to Volume Growth

Canada: Key Trends in the Spirits Sector

Chile: Overview of Spirits Sector

Chile: Demographic Analysis

Chile: Market Size Analysis of Top Three Cities

Chile: Market Size Analysis of Top Three Cities By Category

Chile: Top Three Cities’ Contribution to Volume Growth

Chile: Key Trends in the Spirits Sector

The US: Overview of Spirits Sector

The US: Demographic Analysis

The US: Market Size Analysis of Top 10 Cities

The US: Market Size Analysis of Top 10 Cities By Category

The US: Top 10 Cities’ Contribution to Volume Growth

The US: Key Trends in the Spirits Sector

Panama: Overview of Spirits Sector

Panama: Key Trends in the Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: Case Study: PAMA Spirits Company – Pomegranate Liqueur

Case Study: Case Study: Fris Vodka – Freeze Filtered Crisp Smooth Vodka

Case Study: Case Study: FEW Spirits: Straight Rye Whiskey

Part 5: Competitive Environment

Leading Companies’ Share in the Americas Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Americas Spirits Sector

Leading Brands in the Americas Spirits Sector

Private Label Penetration in the Americas Spirits Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis By Key Pack Material and Pack Type

Growth Analysis By Closure Type and Primary Outer Type

Part 8: Challenges And Future Outlook

Key Challenges in the Americas Spirits Sector

Future Outlook of the Americas Spirits Sector

Appendix

Definitions

About Globaldata

List of Tables

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in the Americas

Canada: Volume analysis of top 10 cities by category (million liters), 2021

Chile: Volume analysis of top three by category (million liters), 2021

The US: Volume analysis of top 10 cities by category (million liters), 2021

Top five companies’ share by brand (in value terms) in spirits sector, 2020

Private label penetration (in value terms) in spirits sector, 2020

Leading distribution channels in the Americas by country, 2021

Leading distribution channels in the Americas by category, 2021

List of Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared to Americas volume CAGR growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in the Americas, 2021-2026

Country-level contribution to growth of the whiskey category in the Americas, 2021-2026

Country-level contribution to growth of the vodka category in the Americas, 2021-2026

Country-level contribution to growth of the liqueurs in the Americas, 2021-2026

Country-level contribution to growth of the specialty spirits category in the Americas, 2021-2026

Country-level contribution to growth of the gin & genever category in the Americas, 2021-2026

Country-level contribution to growth of the rum category in the Americas, 2021-2026

Country-level contribution to growth of the brandy category in the Americas, 2021-2026

Country-level contribution to growth of the flavored alcoholic beverages category in the Americas, 2021-2026

Country-level contribution to growth of the tequila & mezcal category in the Americas, 2021-2026

Country-level contribution to growth of the non-alcoholic spirits drinks category in the Americas, 2021-2026

Value share of the spirits sector as a proportion of overall alcoholic beverages by country, 2021

Change in consumption of category within spirits sector (value terms), by country, 2021-2026

Per capita consumption by category in the Americas by country, 2021

Per capita expenditure by category in the Americas by country, 2021

Canada: category share

Canada: consumption by gender

Canada: consumption by age group

Canada: consumption by education

Canada: consumption by degree of urbanization

Canada: volume growth analysis of 10 cities (million liters), 2016-2021

Canada: volume growth analysis of top 10 cities (million liters), 2016-2021

Chile: category share

Chile: consumption by gender

Chile: consumption by age group

Chile: consumption by education

Chile: consumption by degree of urbanization

Chile: volume growth analysis of three cities (million liters), 2016-2021

Chile: volume growth analysis of top three cities (million liters), 2016-2021

The US: category share

The US: consumption by gender

The US: consumption by age group

The US: consumption by education

The US: consumption by degree of urbanization

The US: volume growth analysis of 10 cities (million liters), 2016-2021

The US: volume growth analysis of top 10 cities (million liters), 2016-2021

Panama: category share

Leading companies’ share in the Americas spirits sector

Leading companies in the Americas spirits sector by value sales ($ million), 2021

Leading brands (inc. Private label) in the Americas spirits sector by value sales ($ million), 2021

Key pack material volume (units) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (units) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (units) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (units) share, 2021

Unit volume growth by primary outer type, 2016-2026

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