Online Pureplays in the UK Clothing & Footwear 2018-2023

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"Online Pureplays in the UK Clothing & Footwear 2018-2023", report forms part of GlobalData's Retail Channels series, and offers a comprehensive insight into the consumer and market dynamics of the online pureplays in the UK clothing & footwear market. The report analyses the market, the main trends, and consumer attitudes of the channel.

ASOS and Amazon will drive the online pureplays in clothing & footwear market in the next five years, but multichannel players will continue to dominate the overall UK online clothing & footwear market. Females are driving growth of online pureplays in clothing & footwear, but there are opportunities for retailers to extend their product ranges in complementary categories such as menswear, health & beauty and childrenswear.

Scope

– Young fashion online pureplay PrettyLittleThing is forecast to be the biggest winner among online pureplays in clothing & footwear in 2018 as its market shares continues to rise.

– In terms of overall clothing & footwear online shoppers, females dominate accounting for 55.6% of all purchasers in the past 12 months. This increases further to 57.9% when looking at those that have bought from online pureplays.

– Within the online clothing & footwear market, online pureplays are gaining share driven by key players, ASOS and Amazon, which together are forecast to account for over 40% of online pureplays in clothing & footwear spend in 2018.

Reasons to Buy

– Use our in-depth consumer and market insight to learn about the growth of the online pureplays in clothing & footwear market, and the related strategies for success.

– Understand which consumers are more likely to shop at online pureplays in clothing & footwear, and their shopping journeys.

Amazon
ASOS
PrettyLittleThing
New Look
Miss Selfridge
River Island
Topshop
JD Williams
Littlewoods.com
Missy Empire
Sosandar
Very.co.uk
boohoo.com
MissPap
Gymshark
H&M
Primark
Fashion Nova
Marks & Spencer
Missguided
Next
Debenhams
Ted Baker
Superdry
Instagram
Facebook
Zalando
Net-a-Porter
Lavish Alice
SilkFred
Public Desire
Nasty Gal
In the Style
People Tree
BrandAlley
La Redoute
Fabletics & Just Fab
MandM Direct
Everything5pounds.com
Chums
Zara
TK Maxx
Urban Outfitters
Depop
Tesco
ASDA
Sports Direct
Matalan
JD Sports
Victoria's Secret
Hidden
I Saw it First
SheIn
boohooMAN
Superga
Vans
Topman
AX Paris.com

Table of Contents

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors

Main issues in online pureplays in clothing & footwear

Opportunities in categories other than womenswear

Amazon as a growing force in clothing & footwear

Multichannel's dominance is at risk

Strategies for success

WHAT PEOPLE BUY

Definition and methodology

Headlines

Online clothing & footwear market size

Online share of total clothing & footwear market

Online clothing & footwear spend per head

Online pureplays in clothing & footwear market size

Multichannel players in online clothing & footwear market size

Growth rates by channel

Online pureplays share of the UK clothing & footwear market and online clothing & footwear market

WHO PEOPLE SHOP WITH

Headlines

Market positioning chart

Market shares of top eight players

Five year growth of top eight players

Anticipated changes in share of top eight players

Five year market shares of top eight players

Comparative metrics

Visitor share, purchaser share and conversion

Retailer profile: ASOS

Retailer profile: Amazon

Retailer profile: Very.co.uk

Retailer profile: PrettyLittleThing

Retailer profile: boohoo.com

Retailers of note

HOW AND WHY PEOPLE SHOP

Headlines

Who shops

Who visits: penetration

Who shops: penetration

Who visits: profile

Who shops: profile

Who shops: ASOS profile

Who shops: Amazon profile

Who shops: Very.co.uk profile

Who shops: PrettyLittleThing profile

Who shops: boohoo.com profile

The shopper journey

Device penetration

Time spent browsing before purchasing

Preferred delivery method

Online return methods

Drivers of online returns

Satisfaction of shoppers

Shopper motivations

Drivers of online shopping

Subscriptions to non-food deilvery saver schemes

Features of online clothing & footwear pureplays

METHODOLOGY

What is included

Table

List of Tables

Anticipated changes in share of online clothing & footwear market, to 2019

Five year market shares: Share of online clothing & footwear pureplays market, 2013 to 2018

Five year market shares: Share of online clothing & footwear market, 2013 to 2018

Five year market shares: Share of clothing & footwear market, 2013 to 2018

Comparative metrics for leading retailers

Visitor share, purchaser share and conversion, 2018

Features of online clothing & footwear pureplays, 2018

Figures

List of Figures

What inspires shoppers' clothing choices, 2018

Annual growth in clothing & footwear online spend, overall and by retailer type, 2018 – 2023e

Online clothing & footwear: size of the market, 2013 – 2023e

Online clothing & footwear: share of total clothing & footwear market, 2013 – 2023e

Online clothing & footwear spend per head, 2017 – 2023e

Overall online pureplays in clothing & footwear: size of the market, 2013 – 2023e

Multichannel players in online clothing & footwear: size of the market, 2013 – 2023e

Overall online pureplays in clothing & footwear: growth rates versus key channels, 2013 – 2023e

Online pureplays' share of total clothing & footwear and online clothing & footwear: 2013, 2018e and 2023e

Online pureplays: market positioning

Market shares of top 8 players: Share of clothing & footwear online pureplays market, 2017 and 2018e

Market shares of top 8 players: Share of online clothing & footwear market, 2017 and 2018e

Market shares of top 8 players: Share of clothing & footwear market, 2017 and 2018e

Top 8 online pureplay retailers' growth between 2013 – 2018e

Where ASOS shoppers also shopped at for clothing & footwear, 2018

ASOS shopper penetration by demographic, 2018

ASOS' share of the online pureplays in clothing & footwear market, 2013 – 2018e

ASOS shopper style, 2018

ASOS shopper influencers, 2018

Where Amazon shoppers also shopped at for clothing & footwear, 2018

Amazon shopper penetration by demographic, 2018

Amazon's share of the online pureplays in clothing & footwear market, 2013 – 2018e

Amazon shopper style, 2018

Amazon shopper influences, 2018

Where Very.co.uk shoppers also shopped at for clothing & footwear, 2018

Very.co.uk shopper penetration by demographic, 2018

Very.co.uk's share of the online pureplays in clothing & footwear market, 2013 – 2018e

Where PrettyLittleThing shoppers also shopped at for clothing & footwear, 2018

PrettyLittleThing shopper penetration by demographic, 2018

PrettyLittleThing's share of the online pureplays in clothing & footwear market, 2013 – 2018e

PrettyLittleThing shopper style, 2018

PrettyLittleThing shopper influencers, 2018

Where boohoo.com shoppers also shopped at for clothing & footwear, 2018

boohoo.com shopper penetration by demographic, 2018

boohoo.com's share of the online pureplays in clothing & footwear market, 2013 – 2018e

boohoo.com shopper style, 2018

boohoo.com shopper influencers, 2018

Gender split of online clothing & footwear pureplay shoppers versus online clothing & footwear shoppers, 2018

Top three reasons for clothing & footwear online returns, 2018

Penetration of consumers who visited an online pureplay in clothing & footwear in the past 12 months, overall and by demographic, 2018

Penetration of consumers who shopped at an online pureplay in clothing & footwear in the past 12 months,overall and by demographic, 2018

Profile of an online pureplay in clothing & footwear visitor, by demographic, 2018

Profile of an online pureplay in clothing & footwear shopper, by demographic, 2018

Profile of consumers who shopped at ASOS, 2018

Profile of consumers who shopped at Amazon, 2018

Profile of consumers who shopped at Very.co.uk, 2018

Profile of consumers who shopped at PrettyLittleThing, 2018

Profile of consumers who shopped at boohoo.com, 2018

Device penetration, 2017 and 2018

Device penetration by demographic, 2018

Time spent browsing before purchasing, 2018

Preferred delivery method, online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2018

Online return methods, online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2018

Drivers of online returns for clothing & footwear, online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2018

Satisfaction of shoppers, online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2018

Drivers of online shopping, 2018

Subscriptions to non-food delivery saver schemes, online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2018

Frequently asked questions

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