Online Pureplays in United Kingdom (UK) Clothing and Footwear Market, 2019 – 2024

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The Online Pureplays in the UK Clothing & Footwear 2019-2024 report forms part of GlobalData's Retail Channels series, and offers a comprehensive insight into the consumer and market dynamics of the online pureplays in the UK clothing & footwear market. The report analyses the market, the main trends, and consumer attitudes of the channel.

The online pureplays clothing & footwear market is set to increase by £3.0bn between 2019 and 2024, to reach £8.7bn, driven by significant growth of the biggest players in the market – ASOS and Amazon.

Despite a number of new players entering the market, there is still opportunity for retailers targeting underserved over 35 year old females and men as a number of players with a core customer base of over 35s are losing share.

Scope

– The online clothing & footwear market is forecast to rise by 27.7% out to 2024 as online pureplays continue to outperform the market and multichannel retailers’ online sales grow at the expense of their offline sales.

– PrettyLittleThing’s market share has grown significantly as it has far outperformed of the market, rising to be the second biggest player in the online pureplays in clothing & footwear womenswear market.

– Young females are the most common shoppers of online pureplays as they have grown up with the Internet, online shopping, owning smartphones and fast fashion being the norm.

Reasons to Buy

– Use our in-depth consumer and market insight to learn about the growth of the online pureplays in clothing & footwear market, allowing you to identify possible opportunities in the market.

– Understand which consumers are more likely to shop at online pureplays in clothing & footwear and their shopper journeys, helping you to tailor your proposition to better meet the needs of your target shoppers.

– Utilise our profiles of important retailers in the market and strategies for success to help you to better compete with other players in the market.

Amazon
ASOS
boohoo group
boohoo.com
BrandAlley
Chums
Clearpay
Coast
Debenhams
Depop
Everything5pounds.com
Fabletics
Farfetch
Fashion Nova
Gymshark
H&M
Harpenne
I Saw It First
In The Style
Jacamo
JD Williams
John Lewis & Partners
Just Fab
Karen Millen
Klarna
La Redoute
Lavish Alice
Littlewoods.com
MandM Direct
Marks & Spencer
Matalan
Miss Selfridge
Missguided
MissPap
Missy Empire
MyProtein
Nasty Gal
Net-a-Porter
New Look
Next
Oh Polly
People Tree
PrettyLittleThing
Public Desire
SheIn
SilkFred
Simply Be
Sosandar
Tesco
Topshop
Very.co.uk
Zalando

Table of Contents

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors

Main issues in online pureplays in clothing & footwear

Excessive discounting to hinder long-term growth

Consolidation driving up shopper expectations

Sustainability poses a real threat to fastfashion

Marketing spend is essential for online pureplays

Strategies for success

WHAT PEOPLE BUY

Definition and methodology

Headlines

Online clothing & footwear market size

Online share of total clothing & footwear market

Online clothing & footwear spend per head

Online pureplays in clothing & footwear market size

Multichannel players in online clothing & footwear market size

Growth rates by channel

Online pureplays' share of the UK clothing & footwear market and online clothing & footwear market

Online pureplays in clothing & footwear market size: womenswear

Online pureplays in clothing & footwear market size: menswear

WHO PEOPLE SHOP WITH

Headlines

Market positioning chart

Market shares of top eight players

Five year growth of top eight players

Market shares of top eight players: womenswear

Market shares of top eight players: menswear

Anticipated changes in share of top eight players

Five year market shares of top eight players

Comparative metrics

Visitor share, purchaser share and conversion

Retailer profile: ASOS

Retailer profile: Amazon

Retailer profile: Very.co.uk

Retailer profile: boohoo.com

Retailer profile: PrettyLittleThing

Retailer profile: Zalando

Retailer profile: Jacamo

Retailers to watch

HOW AND WHY PEOPLE SHOP

Headlines

Who shops

Who visits: penetration

Who shops: penetration

Who visits: profile

Who shops: profile

Who shops: ASOS profile

Who shops: Amazon profile

Who shops: Very.co.uk profile

Who shops: PrettyLittleThing profile

Who shops: boohoo.com profile

The shopper journey

Device penetration

Time spent browsing before purchasing

Preferred delivery method

Satisfaction of shoppers

Shopper motivations

Drivers of online shopping

Subscriptions to non-food deilvery saver schemes

Features of online clothing & footwear pureplays

METHODOLOGY

What is included

Table

List of Tables

Anticipated changes in share of online clothing & footwear market, to 2020

Five year market shares: Share of online clothing & footwear pureplays market, 2014 to 2019e

Five year market shares: Share of online clothing & footwear market, 2014 to 2019e

Five year market shares: Share of clothing & footwear market, 2014 to 2019e

Comparative metrics for leading retailers

Visitor share, purchaser share and conversion, 2019

Features of online clothing & footwear pureplays, 2019

Figures

List of Figures

Online clothing & footwear: size of the market, 2014 – 2024e

Online clothing & footwear: share of total clothing & footwear market, 2014 – 2024e

Online clothing & footwear spend per head, 2018 – 2024e

Overall online pureplays in clothing & footwear: size of the market, 2014 – 2024e

Multichannel players in online clothing & footwear: size of the market, 2014 – 2024e

Overall online pureplays in clothing & footwear: growth rates versus key channels, 2014 – 2024e

Online pureplays' share of total clothing & footwear and online clothing & footwear: 2014, 2019e and 2024e

Online clothing & footwear: size of the womenswear market, 2014 – 2024e

Online clothing & footwear: size of the menswear market, 2014 – 2024e

Online pureplays: market positioning

Market shares of top 8 players: Share of clothing & footwear online pureplays market, 2018 and 2019e

Market shares of top 8 players: Share of online clothing & footwear market, 2018 and 2019e

Market shares of top 8 players: Share of clothing & footwear market, 2018 and 2019e

Top 8 online pureplay retailers' growth between 2014 – 2019e

Market shares of top 8 players: Share of clothing & footwear online pureplays womenswear market, 2018 and 2019e

Market shares of top 8 players: Share of clothing & footwear online pureplays menswear market, 2018 and 2019e

ASOS' share of the online pureplays in clothing & footwear market, 2014 – 2019e

ASOS shopper penetration by demographic, 2019

Where ASOS shoppers also shopped in the past year for womenswear, 2019

Where ASOS shoppers also shopped in the past year for menswear, 2019

Amazon's share of the online pureplays in clothing & footwear market, 2014 – 2019e

Amazon shopper penetration by demographic, 2019

Where Amazon shoppers also shopped in the past year for womenswear, 2019

Where Amazon shoppers also shopped in the past year for menswear, 2019

Very.co.uk's share of the online pureplays in clothing & footwear market, 2014 – 2019e

Very.co.uk shopper penetration by demographic, 2019

Where Very.co.uk shoppers also shopped in the past year for womenswear, 2019

Where Very.co.uk shoppers also shopped in the past year for menswear, 2019

boohoo.com's share of the online pureplays in clothing & footwear market, 2014 – 2019e

boohoo.com shopper penetration by demographic, 2019

Where boohoo.com shoppers also shopped in the past year for womenswear, 2019

Where boohoo.com shoppers also shopped in the past year for menswear, 2019

PrettyLittleThing's share of the online pureplays in clothing & footwear market, 2014 – 2019e

PrettyLittleThing shopper penetration by demographic, 2019

Where PrettyLittleThing shoppers also shopped in the past year for womenswear, 2019

Zalando's share of the online pureplays in clothing & footwear market, 2014 – 2019e

Zalando shopper penetration by demographic, 2019

Where Zalando shoppers also shopped in the past year for womenswear, 2019

Where Zalando shoppers also shopped in the past year for menswear, 2019

Jacamo's share of the online pureplays in clothing & footwear market, 2014 – 2019e

Jacamo shopper penetration by demographic, 2019

Where Jacamo shoppers also shopped in the past year for menswear, 2019

Penetration of consumers who visited an online pureplay in clothing & footwear in the past 12 months, overall and by demographic, 2019

Penetration of consumers who visited an online pureplay in clothing & footwear in the past 12 months, overall and by demographic, 2018

Penetration of consumers who shopped at an online pureplay in clothing & footwear in the past 12 months,overall and by demographic, 2019

Penetration of consumers who shopped at an online pureplay in clothing & footwear in the past 12 months,overall and by demographic, 2018

Profile of an online pureplay in clothing & footwear visitor, by demographic, 2019

Profile of an online pureplay in clothing & footwear visitor, by demographic, 2018

Profile of an online pureplay in clothing & footwear shopper, by demographic, 2019

Profile of an online pureplay in clothing & footwear shopper, by demographic, 2018

Profile of consumers who shopped at ASOS, 2019

Profile of consumers who shopped at Amazon, 2019

Profile of consumers who shopped at Very.co.uk, 2019

Profile of consumers who shopped at PrettyLittleThing, 2019

Profile of consumers who shopped at boohoo.com, 2019

Device penetration, 2018 and 2019

Time spent browsing before purchasing, 2019

Preferred delivery method: online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2019

Satisfaction of shoppers: online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2019

Drivers of online shopping, 2019

Subscriptions to non-food delivery saver schemes: online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2019

Frequently asked questions

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