Online Retailers Leaping Ahead Through Technology: Leading the battle for systems, platforms and apps

Pages: 8 Published: May 31, 2017 Report Code: GD0011CS

"Online Retailers Leaping Ahead Through Technology", report analyzes the strategies and technologies deployed by eTailers, and provides insight into how these could be applied to traditional retailers with physical stores. Additionally, this report advises IT vendors on developing innovative solutions and how to target traditional retailers with similar solutions as those used by successful eTailers.

Online retailers have been growing quicker than their bricks-and-mortar peers across several segments including apparel, books and furniture. Their competitive advantage results mainly from IT innovation including eCommerce platforms, predictive analytics, mobile apps and supply chain management. Since these eTailers lack physical stores for showcasing their products and sales assistants to provide recommendations to customers, they have naturally invested a large part of their budget into IT systems from the front to the back end. Many eTailers are also born in the cloud, meaning that they may not own any servers or storage arrays but rely on cloud service providers’ resources, which gives them greater flexibility and scalability.

Scope

– Innovation is driven by online retailers’ focus on cost efficiency since they face tight margins and often compete on price against traditional retailers who offer a full store experience

– Detailed customer insight and a user-friendly interface is the key for success; by running sophisticated algorithms to determine what a customer may be interested in and building up complex customer profiles, many upselling and cross-selling opportunities can be opened up

– Traditional retailers need to bring the benefits of eCommerce to their physical stores by introducing digital platforms and creating an omnichannel experience

Reasons to Buy

– Gain insight into online reatailers' strategies and their usage of innovative IT systems. This can be useful for pitching technologies to online and traditional retailers, and for developing omnichannel retail concepts and visions.

Key Players

ASOS
Boohoo
Twitter
Google

Table of Contents

Table of Contents

1 eTailers are driving innovation in retail systems 2

2 Mobile and social strategies are paying off 3

3 What can traditional retailers learn from eTailers? 4

4 Recommendations for IT vendors 5

5 Appendix 6

5.1 Further reading 6

5.2 Contact the author6

5.3 Contact Us 7

$345

Can be used by individual purchaser only

$1,035

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.

Online Retail
New
Internet of Things in Retail: Weighing sensor-integrated POS
$250 | November 2022
Online Retail
New
Virtual Reality in Retail: Virtual try-on platforms
$250 | November 2022
Online Retail
New
Virtual Reality in Retail: Virtual interactive stores
$250 | November 2022