Opportunities in Eastern Europe Savory Snacks Sector

The savory snacks market in Eastern Europe was valued at $5,510.1 million in 2020. The market is projected to grow at a CAGR of more than 5% during the forecast period. Based on the relative performance of countries on multiple metrics, Poland, Turkey, Ukraine, and Russia were shortlisted as high potential countries, primarily due to their large market sizes, projected increases in value growth rates, and per capita value growth levels. Hypermarkets & supermarkets was the dominant distribution channel, followed by convenience stores. Flexible packaging was the most used pack material in the Eastern European savory snacks sector.

Overview of the Eastern European savory snacks market

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What are the market dynamics in the savory snacks market in Eastern Europe?

In the market, demand for organic savory snacks is expected to accelerate among consumers seeking healthy and convenient formats of nutrient-rich products to ensure adequate nutrition despite their busy

and hectic lifestyles. Therefore, manufacturers targeting health-cautious consumers with natural and organic products are expected to benefit. Consumers, especially millennials, have become more experimental with their food preferences and are ready to try snacks with bold flavors and unique sensations. Hence product manufacturers are coming up with alternative evolved technology to produce products with different shapes and textures. Furthermore, with the growing demand for on-the-go consumption owing to hectic lifestyles, consumers are seeking products that not only offer energy but also a unique taste.

What is the regional and country-level outlook in the savory snacks market of Eastern Europe?

This market report offers detailed insights into the savory snacks market segmentation of Eastern Europe in the countries of Poland, Turkey, Ukraine, and Russia.

Savory snacks market in Poland: The potato chips category has the highest value share in Poland, followed by nuts and seeds and processed snacks. A substantial percentage of Polish consumers are open to experimentation with flavors. They are also increasingly looking for products that benefit their well-being. Hence, these health-conscious consumers often opt for products with nutritious content, such as, proteins, vitamins, fibers, minerals, et al. The savory snacks products which are free from preservatives and artificial ingredients are high in demand among Polish consumers.

Savory snacks market in Turkey: Processed snacks was the largest category of savory snacks in Turkey, followed by potato chips and nuts and seeds. Turkish consumers seek fresh natural products which are free from artificial ingredients. The novelty-seeking youth look for products with unusual flavors as a divergence from the common products. This is encouraging companies to launch products with unique flavors.

Savory snacks market in Ukraine: Potato chips registered the highest value share in the Ukrainian market, ahead of processed snacks and nuts and seeds. The young population between the age group of 15 to 34 years are most likely to seek novel/unusual flavors and are open to experimenting with new products in the savory snacks sector. In accordance with this, the manufacturers are launching new products.

Savory snacks market in Russia: Russia held the highest value share in the Eastern Europe savory snacks sector in 2020. Potato chips was the largest category followed by nuts and seeds and ethnic/traditional snacks. Some Russian consumers look for products that are free from artificial colors/flavors. This trend has encouraged manufacturers to produce products that do not contain artificial colors/flavors.

Savory snacks market in Eastern Europe, by country

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What are the categories in the savory snacks market in Eastern Europe?

The key categories in the savory snacks market in Eastern Europe are potato chips, processed snacks, nuts and seeds, ethnic/traditional snacks, pretzels, meat snacks, and popcorn. In value terms, potato chips registered the highest share, followed by nuts and seeds.

Savory snacks market in Eastern Europe, by category

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Which are the major players in the Eastern European savory snacks market?

The key players in the Eastern European savory snacks market are PepsiCo, Intersnack Group GmbH & Co. KG, Kdv Grupp, The Lorenz Bahlsen Snack-World Gmbh & Co Kg, Tadim Gida, The Kellogg Company, Moscow Nut Company, Martin LLC, Orkla Group, and Bakalland S.A. PepsiCo led the savory snacks sector in Eastern Europe with a value share of more than 20% in 2020. The company offers products in ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, and processed snacks categories. Intersnack Group GmbH & Co. KG offers products in ethnic/traditional snacks, nuts and seeds, popcorn, potato chips, pretzels, and processed snacks categories.

Eastern European savory snacks market, by key players

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Market report scope

The report provides an in-depth analysis of the following:

• High-Potential Countries Analysis: Indicates changing share of value consumption in the various savory snacks categories across high-potential countries in the Eastern Europe region.
• Country Deep Dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
• Success Stories: Provides some of the most compelling savory snacks manufacturers, brands, products, and marketing campaigns in Eastern Europe.
• Competitive Environment: Provides an overview of leading companies in Eastern Europe, while also analyzing the growth of private labels in the region.
• Health & Wellness Analysis: Provides insights on health & wellness products in terms of value and percentage share in the overall savory snacks sector.
• Distribution Analysis: Provides analysis on the leading distribution channels in the Eastern European savory snacks sector in 2019.
• Packaging Analysis: The report provides percentage share and growth analysis for various pack materials, pack types, closures, and primary outer types based on the volume sales of savory snacks.
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe’s savory snacks sector.

Reasons to Buy

• Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates