Opportunities in the Americas Make-up Sector

Pages: 128 Published: April 30, 2020 Report Code: GDCS0185RR

Americas was the largest region with a value share of 36.8% in the global make-up sector in 2019, and is forecast to record a CAGR of 5% during 2019-2024. Face make-up was the largest category accounting for US$7,096.3 (33.6% of the overall make-up sector) in 2019 and is expected to reach US$8,385.5 million in 2024, growing at a CAGR of 3.4%. Among the high-potential countries, the US was the largest market in terms of both value and volume share in 2019.

Argentina is expected to record the highest value CAGR at 12%, while Chile is forecast to register the highest volume CAGR at 4.2% during 2019-2024. The Americas make-up sector was consolidated, with the top five companies accounting for a share of 62.8% in 2019, of which L'Oréal S.A. held a share of 22%, with presence in all categories. L'Oréal S.A. was followed by The Estee Lauder Companies Inc., Coty, Inc., Revlon, Inc., and Shiseido Company Limited which accounted for 18.9%, 11.4%, 6.3%, and 4.1% shares, respectively. Private labels held a 2.1% value share of overall sales in the same year. Health & beauty stores was the leading distribution channel in the Americas make-up sector, with a value share of 20% in 2019, followed by department stores with a 16.3% share.

This report brings together multiple data sources to provide a comprehensive overview of the Americas make-up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Americas make-up sector, analyzing data from 21 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category

– High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Americas region. It also provides ‘Risk-Reward’ analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure

– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries

– Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights

– Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing growth of private label in the region

– Distribution Analysis: Provides analysis on the leading distribution channels in the Americas make-up sector in 2019. It covers six distribution channels – hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, department stores, e-retailers, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers

– Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the America’s make-up sector

Reasons to Buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Key Players

L'Oréal S.A.

The Estee Lauder Companies Inc.

Coty Inc.

Revlon Inc.

Shiseido Company Limited

Avon Products Inc.

Mary Kay Inc.

Natura Cosmeticos S A

Chanel S.A.

LVMH Moet Hennessy – Louis Vuitton

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – The Americas Compared to Other Regions

Value and Volume Growth Analysis by Region

The Americas Market Growth Analysis by Country

The Americas Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Americas

Overview of High-Potential Countries in Americas

Growth Contribution Analysis by Country (1/2)

Growth Contribution Analysis by Country (2/2)

Value Share Analysis of Make-Up Compared to Other Cosmetics & Toiletries Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of the Chilean Make-Up Sector

Demographic Analysis – Chile

Market Size Analysis of Top Three Cities

Market Size Analysis of Top Three Cities by Categories

Top Three Cities Contribution to Volume Growth

Key Trends in the Chilean Make-Up Sector

Overview of the Argentine Make-Up Sector

Demographic Analysis – Argentina

Market Size Analysis of Top Two Cities

Market Size Analysis of Top Two Cities by Categories

Top Two Cities Contribution to Volume Growth

Key Trends in the Argentina Make-Up Sector

Overview of Canada Make-Up Sector

Demographic Analysis – Canada

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Key Trends in the Canadian Make-Up Sector

Overview of the US Make-Up Sector

Demographic Analysis – The US

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Key Trends in the US Make-up Sector

Part 4: Success Stories

About Case Studies

Case Study: Covergirl Trublend Undercover Concealer

Case Study: Burt’s Bees® All Aglow Lip & Cheek Stick

Case Study: Physicians Formula – Natural Defense Setting the Tone Finishing Powder

Part 5: Competitive Environment

Leading Companies Share in the Americas Make-Up Sector

Brand Share Analysis of Top 5 Companies

Leading Companies in the American Make-Up Sector

Leading Brands in the American Make-Up Sector

Private Label Penetration in the Americas Make-Up Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category (1/2)

Leading Distribution Channels by Category (2/2)

Part 7: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the American Make-Up Sector

Future Outlook of the American Make-Up Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024

Overview of High-Potential Countries in the Americas

Value Share of Make-Up Sector as a Proportion of Overall Cosmetics & Toiletries Sectors by Country, 2019

Change in Consumption of Category Within Make-Up (Value Terms), by Country, 2019-2024

Top 5 Companies Share by Brand (in Value Terms) in the Americas Make-Up Sector, 2019

Private Label Penetration (in Value Terms) in the Americas Make-Up Sector, 2019

Leading Distribution Channels in Americas by Country, 2019

Leading Distribution Channels in Americas by Category, 2019

List of Figures

List of Figures

Annual Value Growth Analysis by Region, 2019-2024

Annual Volume Growth Analysis by Region, 2019-2024

Category Volume Growth Analysis of Countries Compared to Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Americas, 2019-2024

Country-Level Contribution to the Growth of Eye Make-Up Category in Americas, 2019-2024

Country-Level Contribution to the Growth of Face Make-Up Category in Americas, 2019-2024

Country-Level Contribution to the Growth of Lip Make-Up Category in Americas, 2019-2024

Country-Level Contribution to the Growth of Nail Make-Up Category in Americas, 2019-2024

Per Capita Consumption by Category in Americas by Country, 2019

Per Capita Expenditure by Category in Americas by Country, 2019

Chile: Category Share

Demographic Analysis – Chile

Market Size Analysis of Top Three Cities

Market Size Analysis of Top Three Cities by Categories

Top Three Cities Contribution to Volume Growth

Argentina: Category Share

Demographic Analysis – Argentina

Market Size Analysis of Top Two Cities

Market Size Analysis of Top Two Cities by Categories

Top Two Cities Contribution to Volume Growth

Canada: Category Share

Demographic Analysis – Canada

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

The US: Category Share

Demographic Analysis – The US

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Leading Companies in the American Make-Up Sector by Value Sales (% Share), 2019

Leading Companies in the American Make-Up Sector by Value Sales (US$ Million), 2019

Leading Brands (Including Private Label) in the American Make-Up Sector by Value Sales (US$ Million), 2019

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Outers

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