Opportunities in the Americas Make-up Sector
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Americas was the largest region with a value share of 36.8% in the global make-up sector in 2019, and is forecast to record a CAGR of 5% during 2019-2024. Face make-up was the largest category accounting for US$7,096.3 (33.6% of the overall make-up sector) in 2019 and is expected to reach US$8,385.5 million in 2024, growing at a CAGR of 3.4%. Among the high-potential countries, the US was the largest market in terms of both value and volume share in 2019.
Argentina is expected to record the highest value CAGR at 12%, while Chile is forecast to register the highest volume CAGR at 4.2% during 2019-2024. The Americas make-up sector was consolidated, with the top five companies accounting for a share of 62.8% in 2019, of which L'Oréal S.A. held a share of 22%, with presence in all categories. L'Oréal S.A. was followed by The Estee Lauder Companies Inc., Coty, Inc., Revlon, Inc., and Shiseido Company Limited which accounted for 18.9%, 11.4%, 6.3%, and 4.1% shares, respectively. Private labels held a 2.1% value share of overall sales in the same year. Health & beauty stores was the leading distribution channel in the Americas make-up sector, with a value share of 20% in 2019, followed by department stores with a 16.3% share.
This report brings together multiple data sources to provide a comprehensive overview of the Americas make-up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
Scope
This report brings together multiple data sources to provide a comprehensive overview of Americas make-up sector, analyzing data from 21 countries in the region. It includes analysis on the following –
– Market Environment: Includes sector size, market size, and growth analysis by category
– High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Americas region. It also provides ‘Risk-Reward’ analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
– Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
– Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing growth of private label in the region
– Distribution Analysis: Provides analysis on the leading distribution channels in the Americas make-up sector in 2019. It covers six distribution channels – hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, department stores, e-retailers, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
– Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up
– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the America’s make-up sector
Reasons to Buy
– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates
The Estee Lauder Companies Inc.
Coty Inc.
Revlon Inc.
Shiseido Company Limited
Avon Products Inc.
Mary Kay Inc.
Natura Cosmeticos S A
Chanel S.A.
LVMH Moet Hennessy - Louis Vuitton
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