Opportunities in the Asia-Pacific Meat Sector

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The Asia-Pacific meat market was valued at $584.01 billion in 2021. The market is projected to grow at a CAGR of more than 4% during the forecast period. Based on the relative performance of countries on multiple metrics, Japan, Taiwan, China, and South Korea have been shortlisted as high potential countries, primarily due to their large meat market sizes, projected high-value growth rates, and projected rising per capita value growth levels. Hypermarkets & supermarkets were the dominant distribution channel, followed by food & drinks specialists, and convenience stores. Rigid plastics were the most used pack material in the Asia-Pacific meat sector followed by flexible packaging and rigid metal.

The Asia-Pacific meat market report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific meat sector. It includes the market overview, high-growth country analysis, top companies, key distribution channels, packaging formats, and case studies.

The Asia-Pacific meat market overview

The Asia-Pacific meat market overview

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What are the market dynamics in the Asia-Pacific meat market?

The rapid growth of the e-commerce market in developing countries such as India, Indonesia, and Malaysia offers strong opportunities for online meat sales in the Asia-Pacific region. Urban consumers are increasingly prioritizing services that offer convenience and time savings. Online meat startups have adopted the ‘farm to fork’ model, through which stock is procured directly from the farmers to ensure that consumers receive fresh meat grown sustainably and without the use of antibiotics or growth hormones.

The consumption of halal meat products is relatively high in the Asia-Pacific owing to large Muslim populations in countries such as Indonesia, Malaysia, and the Philippines. As a result, consumers in the region are displaying a growing affinity for halal foods that adhere to their specific religious beliefs. The governments of Malaysia, Indonesia, and the Philippines are actively developing halal food hubs to promote exports to other Asian and international markets. Halal-certified goods are also gaining popularity among non-Muslim consumers owing to these products’ perceived purity, safety, cleanliness, and quality.

What is the country-level outlook of the Asia-Pacific meat market?

This market report offers detailed insights into the meat market segmentation of Asia-Pacific in the countries of Japan, Taiwan, China, and South Korea.

Meat market in Japan 

Many Japanese consumers seek meat products that are specifically designed to be used in a specific dish. Japanese consumers are often/somewhat influenced to buy a product when it is tailored to their personal needs. This has encouraged manufacturers to develop personalized meat products.

Meat market in Taiwan 

Taiwanese consumers who prefer to have meat while on the go or outside the home, while on picnics or camping, are demanding products that offer convenience. They seek products, which are easy-to-cook and come in convenient packaging and are lightweight. Taking this consumer demand into consideration companies are launching on-the-go meat products.

Meat market in China 

Curiosity-driven consumers in China like to experiment with food products that boast unusual flavors. Considering this consumer trend, more and more manufacturers are reformulating their products and launching their meat products in new, unusual flavors.

Meat market in South Korea

Many South Korean consumers lead busy lifestyles, supporting the demand for easy-to-cook and time-saving meat products. Taking this consumer attitude into consideration, meat companies operating in South Korea are increasingly launching time-saving products.

Meat market in Asia-Pacific, by country

Meat market in Asia-Pacific, by country

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What are the key categories in the Asia-Pacific meat market?

The key categories in the Asia-Pacific meat market are ambient meat, chilled raw packaged meat-processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat.

Meat market in Asia-Pacific, by category

Meat market in Asia-Pacific, by category

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Which are the key companies in the Asia-Pacific meat market?

Some of the key companies in the Asia-Pacific meat market are Neimenggu Caoyuanxingfa Foods, WH Group, Itoham Foods Inc., NH Foods Ltd., Beijing Ershang Dahongmen Meat Foods Co., Ltd., Tyson Foods Inc., Nichirei, China Agri-Industries Holdings Limited (COFCO), Beijing Jinluyi Food Co Ltd., and Yurun Food Group Ltd.

The Asia-Pacific meat market, by companies

The Asia-Pacific meat market, by companies

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Market report scope

Market size (Year – 2021) $584.01 billion
Growth rate (CAGR)  >4%
Forecast period 2021-2026
Key countries Japan, Taiwan, China, and South Korea
Key categories Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats – Counter, Cooked Meats-Packaged, Fresh Meat (Counter), and Frozen Meat.
Key companies Neimenggu Caoyuanxingfa Foods, WH Group, Itoham Foods Inc., NH Foods Ltd., Beijing Ershang Dahongmen Meat Foods Co., Ltd., Tyson Foods Inc., Nichirei, China Agri-Industries Holdings Limited (COFCO), Beijing Jinluyi Food Co Ltd., and Yurun Food Group Ltd.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific meat sector, analyzing data from 22 countries in the region. It includes an analysis of the following –

  • Market environment: Includes sector size, market size, and growth analysis by category.
  • High-potential Countries’ Analysis: Indicates changing share of value consumption in the various meat categories across high-potential countries in the Asia-Pacific region. It also provides a risk-reward analysis of four countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country deep-dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success stories: Provides some of the most compelling meat manufacturers, brands, products, and marketing campaigns in the Asia-Pacific region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Competitive environment: Provides an overview of leading companies in the Asia-Pacific region, besides analyzing the growth of private labels in the region.
  • Distribution analysis: Provides analysis of the leading distribution channels in the Asia-Pacific meat sector in 2021. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, drug stores & pharmacies, e-retailers, cash & carries & warehouse clubs, vending machines, “dollar stores”, variety stores & general merchandise retailers, department stores, and other retailers.
  • Packaging analysis: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of meat.
  • Challenges and future outlook: Provides the challenges and future outlook about the Asia-Pacific meat sector.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region then can help companies in revenue expansion.
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.

Asia-Pacific
meat
distribution
fresh meat (counter)
chilled raw packaged meat - whole cuts
chilled raw packaged meat - processed
cooked meats - packaged
frozen meat
ambient meat
cooked meats - counter
hypermarkets & supermarkets
food & drinks specialists
convenience stores
E-retailers
on-premise
packaging
pack material
pack type
closure type
primary outer type
volume share
value share

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Asia-pacific Compared to Other Regions

Value And Volume Growth Analysis by Region

Asia-pacific Market Growth Analysis by Country

Asia-pacific Market Growth Analysis by Category

Part 2: High-potential Countries’ Analysis

Methodology – Identifying High-potential Countries

Top Four High-potential Countries in Asia-pacific

Overview Of High-potential Countries in Asia-pacific

Growth Contribution Analysis by Country (1/4)

Growth Contribution Analysis by Country (2/4)

Growth Contribution Analysis by Country (3/4)

Growth Contribution Analysis by Country (4/4)

Value Share Analysis of Meat Compared to Other Food Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Japan: Overview of Meat Sector

Japan: Demographic Analysis

Japan: Market Size Analysis of Top 10 Cities

Japan: Market Size Analysis of Top 10 Cities By Category

Japan: Top 10 Cities’ Contribution to Volume Growth

Japan: Key Trends in Meat Sector

Taiwan: Overview of Meat Sector

Taiwan: Key Trends in Meat Sector

China: Overview of Meat Sector

China: Demographic Analysis

China: Market Size Analysis of Top 10 Cities

China: Market Size Analysis of Top 10 Cities By Category

China: Top 10 Cities’ Contribution to Volume Growth

China: Key Trends in Meat Sector

South Korea: Overview of Meat Sector

South Korea: Demographic Analysis

South Korea: Market Size Analysis of Top Seven Cities

South Korea: Market Size Analysis of Top Seven Cities By Category

South Korea: Top Seven Cities’ Contribution to Volume Growth

South Korea: Key Trends in Meat Sector

Part 4: Success Stories

About Case Studies

Case Study: Zappfresh

Case Study: Graze Lamb Chops by Coles

Case Study: Naturals by Don

Part 5: Competitive Environment

Leading Companies’ Share in The Asia-pacific Meat Sector

Brand Share Analysis of Top Five Companies

Leading Companies in The Asia-pacific Meat Sector

Leading Brands in The Asia-pacific Meat Sector

Private Label Penetration in The Asia-pacific Meat Sector

Part 6: Health & Wellness Analysis

Value Share Analysis of Health & Wellness Market

Health & Wellness Market Growth Analysis by Country

Key Product Attributes and Consumer Benefits

Leading Health & Wellness Companies by Category (1/2)

Leading Health & Wellness Companies by Category (2/2)

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in The Asia-pacific Meat Sector

Future Outlook for The Asia-pacific Meat Sector

Appendix

Definitions

About Globaldata

Table

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Asia-Pacific

Japan: volume analysis of top 10 cities (million kg), 2015-2020

China: volume analysis of top 10 cities (million kg), 2015-2020

South Korea: volume analysis of top seven cities (million kg), 2015-2020

Top five companies’ share by brand (in value terms) in meat sector, 2020

Private label penetration (in value terms) in meat sector, 2020

Health & wellness value and its share of overall sales, 2015-2020

Share of product attributes in high-potential countries Asia-Pacific, 2020

Leading distribution channels in Asia-Pacific by country, 2021

Leading distribution channels in Asia-Pacific by category, 2021

Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared to Asia-Pacific volume CAGR

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the fresh meat (counter) category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the chilled raw packaged meat – whole cuts category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the chilled raw packaged meat – processed category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the cooked meats – packaged category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the frozen meat category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the ambient meat category in Asia-Pacific, 2021-2026

Country-level contribution to growth of the cooked meats – counter category in Asia-Pacific, 2021-2026

Value share of the meat sector as a proportion of overall food by country, 2021

Change in consumption of category within meat sector (value terms), by country, 2021-2026

Per capita consumption by category in Asia-Pacific by country, 2021

Per capita expenditure by category in Asia-Pacific by country, 2021

Japan: category share

Japan: consumption by gender

Japan: consumption by age group

Japan: consumption by education

Japan: consumption by degree of urbanization

Japan: volume growth analysis of top 10 cities (million kg), 2015-2020

Japan: volume growth analysis of top 10 cities (million kg), 2015-2020

Taiwan: category share

China: category share

China: consumption by gender

China: consumption by age group

China: consumption by education

China: consumption by degree of urbanization

China: volume growth analysis of top 10 cities (million kg), 2015-2020

China: volume growth analysis of top 10 cities (million kg), 2015-2020

South Korea: category share

South Korea: consumption by gender

South Korea: consumption by age group

South Korea: consumption by education

South Korea: consumption by degree of urbanization

South Korea: volume growth analysis of top seven cities (million kg), 2015-2020

South Korea: volume growth analysis of top seven cities (million kg), 2015-2020

Leading companies’ share in the Asia-Pacific meat sector

Leading companies in the Asia-Pacific meat sector by value sales ($ million), 2021

Leading brands (including private label) in the Asia-Pacific meat sector by value sales ($ million), 2021

Country-level contribution to growth of the H&W market in Asia-Pacific, 2015-2020

Key pack material volume (kg) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (kg) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (kg) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (kg) share, 2021

Unit volume growth by primary outer type, 2016-2026

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