Opportunities in the Asia-Pacific Meat Sector
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The Asia-Pacific meat market was valued at $584.01 billion in 2021. The market is projected to grow at a CAGR of more than 4% during the forecast period. Based on the relative performance of countries on multiple metrics, Japan, Taiwan, China, and South Korea have been shortlisted as high potential countries, primarily due to their large meat market sizes, projected high-value growth rates, and projected rising per capita value growth levels. Hypermarkets & supermarkets were the dominant distribution channel, followed by food & drinks specialists, and convenience stores. Rigid plastics were the most used pack material in the Asia-Pacific meat sector followed by flexible packaging and rigid metal.
The Asia-Pacific meat market report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific meat sector. It includes the market overview, high-growth country analysis, top companies, key distribution channels, packaging formats, and case studies.
The Asia-Pacific meat market overview
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What are the market dynamics in the Asia-Pacific meat market?
The rapid growth of the e-commerce market in developing countries such as India, Indonesia, and Malaysia offers strong opportunities for online meat sales in the Asia-Pacific region. Urban consumers are increasingly prioritizing services that offer convenience and time savings. Online meat startups have adopted the ‘farm to fork’ model, through which stock is procured directly from the farmers to ensure that consumers receive fresh meat grown sustainably and without the use of antibiotics or growth hormones.
The consumption of halal meat products is relatively high in the Asia-Pacific owing to large Muslim populations in countries such as Indonesia, Malaysia, and the Philippines. As a result, consumers in the region are displaying a growing affinity for halal foods that adhere to their specific religious beliefs. The governments of Malaysia, Indonesia, and the Philippines are actively developing halal food hubs to promote exports to other Asian and international markets. Halal-certified goods are also gaining popularity among non-Muslim consumers owing to these products’ perceived purity, safety, cleanliness, and quality.
What is the country-level outlook of the Asia-Pacific meat market?
This market report offers detailed insights into the meat market segmentation of Asia-Pacific in the countries of Japan, Taiwan, China, and South Korea.
Meat market in Japan
Many Japanese consumers seek meat products that are specifically designed to be used in a specific dish. Japanese consumers are often/somewhat influenced to buy a product when it is tailored to their personal needs. This has encouraged manufacturers to develop personalized meat products.
Meat market in Taiwan
Taiwanese consumers who prefer to have meat while on the go or outside the home, while on picnics or camping, are demanding products that offer convenience. They seek products, which are easy-to-cook and come in convenient packaging and are lightweight. Taking this consumer demand into consideration companies are launching on-the-go meat products.
Meat market in China
Curiosity-driven consumers in China like to experiment with food products that boast unusual flavors. Considering this consumer trend, more and more manufacturers are reformulating their products and launching their meat products in new, unusual flavors.
Meat market in South Korea
Many South Korean consumers lead busy lifestyles, supporting the demand for easy-to-cook and time-saving meat products. Taking this consumer attitude into consideration, meat companies operating in South Korea are increasingly launching time-saving products.
Meat market in Asia-Pacific, by country
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What are the key categories in the Asia-Pacific meat market?
The key categories in the Asia-Pacific meat market are ambient meat, chilled raw packaged meat-processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat.
Meat market in Asia-Pacific, by category
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Which are the key companies in the Asia-Pacific meat market?
Some of the key companies in the Asia-Pacific meat market are Neimenggu Caoyuanxingfa Foods, WH Group, Itoham Foods Inc., NH Foods Ltd., Beijing Ershang Dahongmen Meat Foods Co., Ltd., Tyson Foods Inc., Nichirei, China Agri-Industries Holdings Limited (COFCO), Beijing Jinluyi Food Co Ltd., and Yurun Food Group Ltd.
The Asia-Pacific meat market, by companies
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Market report scope
Market size (Year – 2021) | $584.01 billion |
Growth rate (CAGR) | >4% |
Forecast period | 2021-2026 |
Key countries | Japan, Taiwan, China, and South Korea |
Key categories | Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats – Counter, Cooked Meats-Packaged, Fresh Meat (Counter), and Frozen Meat. |
Key companies | Neimenggu Caoyuanxingfa Foods, WH Group, Itoham Foods Inc., NH Foods Ltd., Beijing Ershang Dahongmen Meat Foods Co., Ltd., Tyson Foods Inc., Nichirei, China Agri-Industries Holdings Limited (COFCO), Beijing Jinluyi Food Co Ltd., and Yurun Food Group Ltd. |
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific meat sector, analyzing data from 22 countries in the region. It includes an analysis of the following –
- Market environment: Includes sector size, market size, and growth analysis by category.
- High-potential Countries’ Analysis: Indicates changing share of value consumption in the various meat categories across high-potential countries in the Asia-Pacific region. It also provides a risk-reward analysis of four countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country deep-dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success stories: Provides some of the most compelling meat manufacturers, brands, products, and marketing campaigns in the Asia-Pacific region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
- Competitive environment: Provides an overview of leading companies in the Asia-Pacific region, besides analyzing the growth of private labels in the region.
- Distribution analysis: Provides analysis of the leading distribution channels in the Asia-Pacific meat sector in 2021. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, drug stores & pharmacies, e-retailers, cash & carries & warehouse clubs, vending machines, “dollar stores”, variety stores & general merchandise retailers, department stores, and other retailers.
- Packaging analysis: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of meat.
- Challenges and future outlook: Provides the challenges and future outlook about the Asia-Pacific meat sector.
Reasons to Buy
- Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region then can help companies in revenue expansion.
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.
meat
distribution
fresh meat (counter)
chilled raw packaged meat - whole cuts
chilled raw packaged meat - processed
cooked meats - packaged
frozen meat
ambient meat
cooked meats - counter
hypermarkets & supermarkets
food & drinks specialists
convenience stores
E-retailers
on-premise
packaging
pack material
pack type
closure type
primary outer type
volume share
value share
Table of Contents
Table
Figures
Frequently asked questions
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What was the Asia-Pacific meat market size in 2021?
The meat market size in the Asia-Pacific was valued at $584.01 billion in 2021.
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What is the Asia-Pacific meat market growth rate?
The meat market in the Asia-Pacific is projected to grow at a CAGR of more than 4% during the forecast period.
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What are the key countries in the Asia-Pacific meat market?
The key countries in the APAC meat market are Japan, Taiwan, China, and South Korea.
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What are the key categories in the Asia-Pacific meat market?
The key categories in the APAC meat market include ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat.
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Which are the key companies in the Asia-Pacific meat market?
Some of the key companies in the APAC meat market are Neimenggu Caoyuanxingfa Foods, WH Group, Itoham Foods Inc., NH Foods Ltd., Beijing Ershang Dahongmen Meat Foods Co., Ltd., Tyson Foods Inc., Nichirei, China Agri-Industries Holdings Limited (COFCO), Beijing Jinluyi Food Co Ltd., and Yurun Food Group Ltd.
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