Opportunities in the Eastern Europe Make-Up Sector

Pages: 121 Published: April 30, 2020 Report Code: GDCS0186RR

The Eastern Europe make-up sector was valued at US$3,181.4 million in 2019, led by improving the economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Direct sellers were the leading distribution channel for the Eastern Europe make-up sector, while rigid plastics were the most commonly used pack material in Eastern Europe make-up sector, accounting for 71% of the volume share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Make-Up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe make-up sector, analyzing data from 20 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category

– High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Eastern Europe region. It also provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure

– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries

– Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights

– Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing growth of private label in the region

– Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe make-up sector in 2019. It covers five distribution channels: direct sellers, health & beauty stores, parapharmacies/drugstores, hypermarkets & supermarkets, department stores, and ‘others’, which includes eRetailers, cash & carries and warehouse clubs, convenience stores, chemists/pharmacies, “Dollar Stores”, variety stores & general merchandise retailers, vending machines and other retailers

– Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe make-up sector

Reasons to Buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Key Players

L`Oreal S.A.

Coty Inc.

Avon Products Inc.

Oriflame Cosmetics S.A.

Yves Rocher International

Chanel S.A.

LVMH Moet Hennessy – Louis Vuitton

The Estée Lauder Companies Inc.

Mary Kay Inc.

Vivienne Cosmetics AG

Table of Contents

Table of Contents

Executive summary

Part 1: Market Environment

Market size analysis – Eastern Europe compared to other regions

Value and volume growth analysis by region

Eastern Europe market growth analysis by country

Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology- Identifying high potential countries

Top four high-potential countries in Eastern Europe

Overview of high-potential countries in Eastern Europe

Growth contribution analysis by country (1/2)

Growth contribution analysis by country (2/2)

Value share analysis of make-up compared to other food sectors

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of Turkish make-up sector

Demographic analysis – Turkey

Market size analysis of top three cities

Market size analysis of top three cities by categories

Top 3 cities contribution to volume growth

Key trends in the Turkish make-up sector

Overview of the Polish make-up sector

Demographic analysis – Poland

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Key trends in Polish make-up sector

Overview of Russian make-up sector

Demographic analysis – Russia

Market size analysis of top two cities

Market size analysis of top two cities by categories

Top two cities contribution to volume growth

Key trends in the Russian make-up sector

Overview of Ukrainian make-up sector

Demographic analysis – Ukraine

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Key trends the Ukrainian in make-up sector

Part 4: Success Stories

About case studies

Case study: Eveline Cosmetics

Case study: Markwins Beauty Brands, Inc.

Case Study: Primark

Part 5: Competitive Environment

Leading companies share in the Eastern Europe make-up sector

Brand share analysis of top five companies

Leading companies in the Eastern Europe make-up sector

Leading brands in the Eastern Europe make-up Sector

Private label penetration in the Eastern Europe make-up sector

Part 6: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category (1/2)

Leading distribution channels by category (2/2)

Part 7: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook

Key challenges in the Eastern Europe make-up sector

Future outlook of the Eastern Europe make-up sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2019-2024

Identifying high potential countries – Risk, reward and opportunity analysis

High potential countries in Eastern Europe – Overview

Share of make-up compared to other cosmetics & toiletries sectors

Change in consumption levels by country and make-up categories

Turkey key category value share, 2019

Poland key category value share, 2019

Russia key category value share, 2019

Ukraine key category value share, 2019

Company and brand share analysis

Private Label penetration (in value terms) in the make-up sector, 2019

Leading distribution channels in Eastern Europe by countries by value (US$), 2019

Leading distribution channels in Eastern Europe region by categories, 2019

List of Figures

List of Figures

Annual value growth analysis by region, 2019-2024

Annual volume growth analysis by region, 2019-2024

Category volume growth analysis of countries compared to regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2019-2024

Country-level contribution to the growth of body care category in Eastern Europe, 2019-2024

Country-level contribution to the growth of depilatories category in Eastern Europe, 2019-2024

Country-level contribution to the growth of facial care category in Eastern Europe, 2019-2024

Country-level contribution to the growth of hand care category in Eastern Europe, 2019-2024

Per Capita Consumption by category in Eastern Europe by Country, 2019

Per Capita Expenditure by category in Eastern Europe by Country, 2019

Turkey: category share

Demographic analysis* – Turkey

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Poland: category share

Demographic analysis* – Poland

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Russia: category share

Demographic analysis* – Russia

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Ukraine: category share

Demographic analysis* – Ukraine

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Leading companies in Eastern Europe make-up sector by value sales (% share), 2019

Leading companies in Eastern Europe make-up sector by value sales (US$ Million), 2019

Leading Brands (including Private label) in Eastern Europe make-up sector by value sales (US$ Million), 2019

Growth analysis by key pack material and pack type

Growth analysis by closure type and outers

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