Spirits Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Spirits Market Report Overview

The spirits market size was $719.4 billion in 2022 and it is likely to grow at a CAGR of more than 5% from 2022 to 2027. Global demand for spirits is being driven by rising disposable incomes and falling unemployment rates.

 Spirits Market Outlook 2022-2027 (USD Billion)
Spirits Market Outlook 2022-2027 (USD Billion)
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The spirits market research report covers a comprehensive overview of consumption of various spirits by category, for the period 2017-2027. To help market players understand future market opportunities, the report covers high-potential countries based on key factors such as economic development, governance, socio-demography, and technological infrastructure.  The actionable insights, through our elaborate spirits profiling and company market share details, help gain a competitive advantage and get familiarized with offerings by leading brands. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of spirits, to identify better avenues for market reach and spirits exposure.

Market Size (2022) $719.4 billion
CAGR (2022-2027) >5%
Key Categories ·       Speciality Spirits

·       Whiskey

·       Flavored Alcoholic Beverages (FABs)

·       Vodka

Key Regions ·       Asia-Pacific

·       Middle East and Africa

·       The Americas

·       Western Europe

·       Eastern Europe

Key Distribution Channels ·       Hypermarkets & Supermarkets

·       Convenience Stores

·       B2B Supply

·       E-retailers

Key Packaging Materials ·       Glass

·       Rigid Plastics

·       Rigid Metal

·       Flexible Packaging

·       Paper & Board

Leading Companies ·       Heineken

·       Asahi Group Holdings

·       Carlsberg Group

·       Van Pur Lomza

·       Perla-Browary Lubelskie

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Spirits Market Segmentation by Category

The key categories in the spirits market are speciality spirits, whiskey, FABs, and vodka among others. in 2022, the speciality spirits category accounted for the highest share of the spirits market, and is expected to  continue doing so during the projected period.

Spirits Market Analysis by Categories, 2022 (%)
Spirits Market Analysis by Categories, 2022 (%)
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Spirits Market Segmentation by Regions

The key regions in the spirits market are Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe. Americas was the highest revenue generator for the spirits market in the world in 2022. Higher consumer disposable incomes contributed to the increasing demand for spirits, particularly for those with unique flavors. In 2022, the high-potential countries identified were Australia, Singapore, the UAE, South Africa, the US, Canada, the UK, Sweden, Hungary, and Poland.

Spirits Market Analysis by Regions, 2022 (%)
Spirits Market Analysis by Regions, 2022 (%)
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Spirits Market Segmentation by Distribution Channels

The key distribution channels in the spirits market are hypermarkets & supermarkets, convenience stores, B2B supply, and e-retailers among others. Hypermarkets & supermarkets was the leading distribution channel in the spirits sector in 2022, followed by convenience stores.

Spirits Market Analysis by Distribution Channels, 2022 (%)
Spirits Market Analysis by Distribution Channels, 2022 (%)
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Spirits Market Segmentation by Packaging Material

The key packaging materials in the spirits market are glass, rigid plastics, rigid metal, flexible packaging, paper & board. Glass was the most preferred packaging material in the spirits market in 2022.

Spirits Market Analysis by Packaging Material, 2022 (%)
Spirits Market Analysis by Packaging Material, 2022 (%)
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Spirits Market - Competitive Landscape

The leading companies in the spirits market are Heineken, Asahi Group Holdings, Carlsberg Group, Van Pur Lomza, and Perla-Browary Lubelskie among others. In 2022, Heineken led the spirits market share, followed by Asahi Group Holdings.

Spirits Market Analysis by Companies, 2022 (%)
Spirits Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report

Spirits Market Category Outlook (Value, USD Billion, 2017-2027)

  • Speciality Spirits
  • Whiskey
  • FABs
  • Vodka

 Spirits Market Regional Outlook (Value, USD Billion, 2017-2027)

  • Asia-Pacific
  • Middle East and Africa
  • The Americas
  • Western Europe
  • Eastern Europe

Spirits Market Distribution Channel Outlook (Value, USD Billion, 2017-2027)

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • B2B Supply
  • E-retailers

 Spirits Market Packaging Material Outlook (Value, USD Billion, 2017-2027)

  • Glass
  • Rigid Plastics
  • Rigid Metal
  • Flexible Packaging
  • Paper & Board

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Analyze key distribution channels to identify and evaluate trends and opportunities for existing and new players.
  • Understand the overall competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Get a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • Analyze key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

B InBev
Asahi Group Holdings
Van Pur Lomza
China Resources Enterprise
Carlsberg Group
Heineken
Molson Coors

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Spirits Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Spirits Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Spirits Sector

Part 2: Shift in Overall Spirits Consumption Patterns

Change in Consumption Levels in the Overall Spirits Industry, 2017–27

Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries

Analysis of 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,

Sociodemographic factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep-Dive Analysis

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Landscape

Leading Companies by Value – Global

Leading Companies and Brands Share Analysis – Global

Leading Companies and Brands Share Analysis by Region

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share of Private Label

Private Label Share Analysis by Region

Part 8: Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Part 9: Select Industry Metrics

Part 10: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Appendix

Definitions

About GlobalData

Table

Key categories by value and volume, 2017–27 – Global

Key categories by value and volume, 2017–27 – Asia-Pacific

Key categories by value and volume, 2017–27 – Middle East and Africa

Key categories by value and volume, 2017–27 – Americas

Key categories by value and volume, 2017–27 – Western Europe

Key categories by value and volume, 2017–27 – Eastern Europe

Australia: Category share

Singapore: Category share

UAE: Category share

South Africa: Category share

Canada: Category share

US: Category share

UK: Category share

Sweden: Category share

Poland: Category share

Hungary: Category share

Leading companies in the global spirits sector (% share), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer volume share (%), 2022

Annual volume growth by primary outer (%), 2017–27

Figures

Change in consumption levels in the overall spirits industry, 2017–27

Change in consumption levels in the overall spirits industry – Asia-Pacific, 2017–27

Change in consumption levels in the overall spirits industry – Middle East and Africa, 2017–27

Change in consumption levels in the overall spirits industry – The Americas, 2017–27

Change in consumption levels in the overall spirits industry – Western Europe, 2017–27

Change in consumption levels in the overall spirits industry – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – The Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Company and brand share analysis – Global

Company and brand share analysis – Asia-Pacific

Company and brand share analysis – Middle East and Africa

Company and brand share analysis – The Americas

Company and brand share analysis – Western Europe

Company and brand share analysis – Eastern Europe

Key brands by categories

Private label value and share by region, 2017–2022

Private label value sales ($ million) and share (%) by category, 2022

Leading distribution channels by region (% share by value), 2022

Frequently asked questions

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