Oral Hygiene Sector Landscape – Consumer Behavior, Innovations, News and Deals Analysis

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Oral Hygiene Market Report Overview

The oral hygiene market size was $46.99 billion in 2021. The oral hygiene sector saw muted volume and value growth in 2020 but it was relatively protected against the COVID-19 pandemic due to the essential status of most of its categories. The oral hygiene market research report provides an overview of market characteristics and shopping behavior driving innovation in the oral hygiene sector.

Oral Hygiene Market Outlook 2021-2026 ($ Billion)

Oral Hygiene Market Outlook 2021-2026 ($ Billion)

Market Size (2021) $46.99 billion
Key Regions Asia, West Europe, North America, Latin America, East Europe, Middle East & North Africa, Australasia, and Africa
Key Categories Toothpaste, Toothbrushes & Replacement Heads, Mouthwash, Denture Care, Dental Floss, and Breath Fresheners (Non-Confectionery)
Key Players P&G, Colgate-Palmolive, Reckitt, Unilever, Johnson & Johnson, Henkel, Alacer, Church & Dwight, TheraBreath, Cipla, Clensta, ROCC, Sensodyne, Pepsodent, Crest, Dr Tung’s, Quip, and Oral B
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Oral Hygiene Market Trends

Wellbeing: Awareness of personal health is paramount, driven by the current health pandemic. Consumers seek guidance to inform not only their food consumption, but also which personal care products to purchase to maintain a healthy lifestyle. Consumers who pay close attention to ingredients are interested in oral hygiene products featuring ‘natural’ and ‘clean’ formulations.

Environmental Responsibility: Sustainability as a theme has maintained its importance throughout the pandemic. Consumer expectations for sustainability now go beyond product packaging, and product formulation. Companies’ production methods are also under scrutiny from consumers who are interested in learning about the sustainability of the entire supply chain before making a purchase

Value-for-Money: Price is a hugely influential factor when making a purchase for many consumers today, especially considering rising inflation and the subsequent cost-of-living crisis consumers now face. It is particularly important that oral hygiene products provide value as they are frequently replenished.

Sterilized Society: Sterilized society captures the growing public concern with hygiene, cleanliness, and immunity. Health-attentive consumers seek reassurance that products, particularly personal hygiene, and cleaning products, can effectively offer protection against germs and bacteria. It is more important than ever for brands to make reassuring claims, supported by third-party certification where necessary, to engage with these risk-averse consumers.

Novel & Experimental: Products featuring unique ingredients, fragrances, or formats tap into the consumer desire to experiment. When combined with a rich cultural heritage and/or exoticism, strong potential exists to attract consumers seeking novel products. Opportunity exists for brands to develop products featuring unique ingredient or fragrance combinations, potentially taking inspiration from trending ingredients across the broader health and beauty industry.

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Oral Hygiene Market Segmentation by Regions

The key regions in the oral hygiene market are Asia, West Europe, North America, Latin America, East Europe, Middle East & North Africa, Australasia, and Africa. Asia has the highest market share in the oral hygiene market followed by West Europe and North America.

Oral Hygiene Market Analysis by Regions, 2021 (%)

Oral Hygiene Market Analysis by Regions

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Oral Hygiene Market Segmentation by Categories

The key categories in the oral hygiene market are toothpaste, toothbrushes & replacement heads, mouthwash, denture care, dental floss, and breath fresheners (non-confectionery). The toothpaste category accounts for the largest proportion of the overall oral hygiene sector.

Oral Hygiene Market Analysis by Categories, 2021 (%)

Oral Hygiene Market Analysis by Categories

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Oral Hygiene Market - Competitive Landscape

The key players in the oral hygiene market are P&G, Colgate-Palmolive, Reckitt, Unilever, Johnson & Johnson, Henkel, Alacer, Church & Dwight, TheraBreath, Cipla, Clensta, ROCC, Sensodyne, Pepsodent, Crest, Dr Tung’s, Quip, and Oral B.

Key Segments Covered in this Report.

Oral Hygiene Regional Outlook ($ Million, 2019-2026)

  • Asia
  • Latin America
  • West Europe
  • North America
  • East Europe
  • Middle East, North Africa
  • Africa
  • Australasia

Oral Hygiene Category Outlook ($ Million, 2020-2024)

  • Toothpaste
  • Toothbrushes & Replacement Heads
  • Mouthwash
  • Denture Care
  • Dental Floss
  • Breath Fresheners (non-confectionery)

 

Key Highlights

  • While COVID-19 slowed retail performance, the sector navigated the pandemic relatively well.
  • Online continues to be a key channel of growth for oral hygiene.
  • Consumers purchasing oral hygiene value high quality.

Reasons to Buy

  • Identify the impact of COVID-19 on the oral hygiene industry and assess the performance of individual categories.
  • Discover where the market is going and how consumers react to the latest innovations.
  • Access valuable strategic take-outs to assist future decision-making and product development.

P&G
Colgate-Palmolive
Reckitt
Unilever
Johnson & Johnson
Henkel
Alacer
Church & Dwight
TheraBreath
Cipla
Clensta
ROCC
Sensodyne
Pepsodent
Crest
Dr Tung's
Quip
Oral B

Table of Contents

Table of Contents

Sector Landscapes: Oral Hygiene

1. Industry overview

2. News analysis

3. Shopping behavior

4. Deals analysis

5. Innovation analysis

6. Take-outs

Appendix

Frequently asked questions

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