Oral Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Oral Hygiene Market Overview

The oral hygiene market size was valued at $44.7 billion in 2022. Consumers’ growing health concerns and increasing awareness about oral hygiene are pushing the demand for oral hygiene products, globally. Moreover, the essential role of oral hygiene products (such as toothpaste and toothbrushes) in consumers’ daily lives is also benefiting sector sales. Consumers are also seeking innovations and improvements in sector products as they pursue better oral health.  Additionally, growing awareness among consumers about the harmful effects of synthetic ingredients is driving the demand for oral hygiene products with natural and plant-based ingredients. All these factors combined are set to drive the oral hygiene market to grow at a CAGR of more than 3% during 2022-2027.

Oral Hygiene Market Outlook 2022-2027 (USD Billion)

Oral Hygiene Market Outlook 2022-2027 (USD Billion)

The oral hygiene market research report provides an overview of the current oral hygiene sector and its outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview of oral hygiene across five regions including Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep dive insights. Furthermore, the report covers business-related information on some of the leading brands, key distribution channels, and packaging material insights.

Market Size (2022) $44.7 Billion
CAGR (2022-2027) >3%
Key Categories Toothpaste, Toothbrushes & Replacement Heads, Mouthwash, Denture Care, Dental Floss, and Breath Freshners
Key Regions Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe
High-Potential Countries Vietnam, Malaysia, China, Brazil, Chile, UK, Switzerland, Czech Republic, Turkiye, and UAE
Key Distribution Channels Hypermarkets & Supermarkets, Convenience Stores, Parapharmacies/Drugstores, Chemists/Pharmacies, and Others
Key Pack Material Flexible Packaging, Rigid Plastics, Paper & Board, Rigid Metal, and Glass
Key Pack Type Tube, Blister Pack, Bottle, Bag/sachet, Carton-folding, and Others
Key Leading Players Colgate-Palmolive Company, Proctor & Gamble, GlaxoSmithKline, Unilever, Johnson & Johnson Services, and Private Label among others

For more insights on the oral hygiene market forecasts, download a free sample report

Oral Hygiene Market Segmentation by Categories

The key categories in the oral hygiene market are toothpaste, toothbrushes & replacement heads, mouthwash, denture care, dental floss, and breath freshners. In 2022, the toothpaste category dominated the oral hygiene market share accounting for a value share of more than 51%, followed by toothbrushes & replacement heads.

Oral Hygiene Market Analysis by Categories, 2022 (%)

Oral Hygiene Market Analysis by Categories, 2022 (%)For more insights on the key categories in the oral hygiene market, download a free sample report

Oral Hygiene Market Segmentation by Regions

The key regions in the oral hygiene market are Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific led the oral hygiene market with China emerging as the leading revenue-generating economy in the region. Rapid urbanization and rising disposable incomes in the Asia-Pacific region have enabled consumers to spend more on oral hygiene products. Furthermore, an increasing demand for personalized oral care products and varieties with natural ingredients is contributing to the growth of the oral hygiene sector in the Asia-Pacific. A strengthening preference for convenient options such as mouthwash and toothpaste tablets is also helping the market grow.

Oral Hygiene Market Analysis by Region, 2022 (%)

Oral Hygiene Market Analysis by Region, 2022 (%)

For more regional insights in the oral hygiene market, download a free sample report

Oral Hygiene Market – High Potential Countries

The key high-potential countries identified in the oral hygiene market are Vietnam, Malaysia, China, Brazil, Chile, the UK, Switzerland, Czech Republic, Turkiye, and UAE.

Oral Hygiene Market Segmentation by Distribution Channels

The key distribution channels in the oral hygiene market are hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, chemists/pharmacies, and others. In 2022, hypermarkets & supermarkets were the leading distribution channel, followed by convenience stores, and parapharmacies/drugstores.

Oral Hygiene Market Analysis by Distribution Channel, 2022 (%)

Oral Hygiene Market Analysis by Distribution Channel, 2022 (%)

For more distribution channel insights in the oral hygiene market, download a free sample report

Oral Hygiene Market Segmentation by Pack Materials

The key pack materials in the oral hygiene market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass. In 2022, flexible packaging emerged as the mostly used pack material in the oral hygiene market, followed by rigid plastics.

Tube was the most widely used pack type in the oral hygiene sector in 2022, followed by blister pack and bottle.

Oral Hygiene Market Analysis by Pack Materials, 2022 (%)

Oral Hygiene Market Analysis by Pack Materials, 2022 (%)

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Oral Hygiene Market – Competitive Landscape

Some of the leading oral hygiene market players are Colgate-Palmolive Company, Proctor & Gamble, GlaxoSmithKline, Unilever, Johnson & Johnson Services, and Private Label among others. In 2022, Colgate-Palmolive Company accounted for the highest oral hygiene market share with some of the most prominent brands including Colgate, Darlie, Colgate – Plax, and Colgate – Total among others.

Oral Hygiene Market Analysis by Leading Players, 2022 (%)

Oral Hygiene Market Analysis by Leading Players, 2022 (%)

For more insights on the oral hygiene market leading players, download a free sample report

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.

Colgate-Palmolive Company
Procter & Gamble
GlaxoSmithKline
Unilever
Johnson & Johnson Services

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Oral Hygiene Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Oral Hygiene Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Oral Hygiene Sector

Part 2: Shift in Health & Beauty Consumption Patterns

Change in Consumption Levels (value terms) in the Overall Health & Beauty Industry, 2017–27

Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries

Identifying 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,

Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep Dive

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Landscape

Leading Companies by Value – Global

Leading Companies and Brands Share Analysis – Global

Leading Companies and Brands Share Analysis by Region

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share of Private Labels

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 8: Key Distribution Channels

Shares of Key Distribution Channels – Global and Regional Level

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Part 10: Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Appendix

Definitions

About GlobalData

Table

Change in consumption levels in the overall health & beauty industry, 2017–27

Change in consumption levels – Asia-Pacific, 2017–27

Change in consumption levels – Middle East and Africa, 2017–27

Change in consumption levels – The Americas, 2017–27

Change in consumption levels – Western Europe, 2017–27

Change in consumption levels – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – The Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Brazil: Volume share analysis of top nine cities by category (%), 2022

Chile: Volume share analysis of top three cities by category (%), 2022

UK: Volume share analysis of top 10 cities by category (%), 2022

Czech Republic: Volume share analysis of top four cities by category (%), 2022

Turkiye: Volume share analysis of top 10 cities by category (%), 2022

Malaysia: Volume share analysis of top four cities by category (%), 2022

China: Volume share analysis of top 10 cities by category (%), 2022

UAE: Volume share analysis of top five cities by category (%), 2022

Top five companies’ shares by brand (in value terms) in the oral hygiene sector, 2022 – Global

Top five companies’ shares by brand (in value terms) in the oral hygiene sector, 2022 – Asia-Pacific

Top five companies’ shares by brand (in value terms) in the oral hygiene sector, 2022 – Middle East and Africa

Top five companies’ shares by brand (in value terms) in the oral hygiene sector, 2022 – The Americas

Top five companies’ shares by brand (in value terms) in the oral hygiene sector, 2022 – Western Europe

Top five companies’ shares by brand (in value terms) in the oral hygiene sector, 2022 – Eastern Europe

Key brands – toothpaste, 2022

Key brands – toothbrushes & replacement heads, 2022

Key brands – mouthwash, 2022

Key brands – dental floss, 2022

Key brands – denture care, 2022

Key brands – breath fresheners (non-confectionery), 2022

Private label value and share by region, 2017–22

Private label value and share by category, 2022

Leading distribution channels by region (% share by value), 2022

Figures

Key categories by value and volume, 2022–27 – Global

Key categories by value and volume, 2022–27 – Asia-Pacific

Key categories by value and volume, 2022–27 – Middle East and Africa

Key categories by value and volume, 2022–27 – Americas

Key categories by value and volume, 2022–27 – Western Europe

Key categories by value and volume, 2022–27 – Eastern Europe

Brazil: Category share

Brazil: Consumption by gender

Brazil: Consumption by age group

Brazil: Consumption by education

Brazil: Consumption by degree of urbanization

Brazil: Volume share analysis of top nine cities (%), 2017–22

Chile: Category share

Chile: Consumption by gender

Chile: Consumption by age group

Chile: Consumption by education

Chile: Consumption by degree of urbanization

Chile: Volume share analysis of top three cities (%), 2017–22

UK: Category share

UK: Consumption by gender

UK: Consumption by age group

UK: Consumption by education

UK: Consumption by degree of urbanization

UK: Volume share analysis of top 10 cities (%), 2017–22

Switzerland: Category share

Czech Republic: Category share

Czech Republic: Consumption by gender

Czech Republic: Consumption by age group

Czech Republic: Consumption by education

Czech Republic: Consumption by degree of urbanization

Czech Republic: Volume share analysis of top four cities (%), 2017–22

Turkiye: Category share

Turkiye: Consumption by gender

Turkiye: Consumption by age group

Turkiye: Consumption by education

Turkiye: Consumption by degree of urbanization

Turkiye: Volume share analysis of top 10 cities (%), 2017–22

Vietnam: Category share

Malaysia: Category share

Malaysia: Consumption by gender

Malaysia: Consumption by age group

Malaysia: Consumption by education

Malaysia: Consumption by degree of urbanization

Malaysia: Volume share analysis of top four cities (%), 2017–22

China: Category share

China: Consumption by gender

China: Consumption by age group

China: Consumption by education

China: Consumption by degree of urbanization

China: Volume share analysis of top 10 cities (%), 2017–22

UAE: Category share

UAE: Volume share analysis of top five cities (%), 2017–22

Leading companies in the global oral hygiene sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Global health & beauty industry patent filings, 2022

Health & beauty industry patent filings by leading companies, 2022

Total health & beauty industry patent filings for key markets, 2022

Total job postings in health & beauty industry by company, 2022

Job postings in health & beauty industry by theme, 2022

Deals in health & beauty industry by geography, 2022

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