Over-the-Counter Healthcare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Published: March 31, 2023 Report Code: GDCG230025GS-BB

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Access and explore the following growth opportunities and market analysis in our ‘OTC Healthcare Market’ report:

  • Overview of the current OTC healthcare scenario regarding the future outlook in terms of sector overview, high-potential countries, and regional analysis.
  • The report provides competitive landscape, distribution, and industry metrics.
  • Policies and regulations pertaining to the market, government initiatives, global and regional market drivers, and restraints.
  • It analyzes five major regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

How is the ‘OTC Healthcare Market’ report different from other reports in the market?

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.

 We recommend this valuable source of information to anyone involved in:

  • Retailers/Suppliers/White-label manufacturers
  • Pharmaceutical Companies, Nutraceutical Companies
  • Consumer Health Companies/Startups
  • Strategy/Innovation and Business Development
  • Market Intelligence and Portfolio Managers
  • Government Agencies/Health Associations

To get a snapshot of the OTC healthcare market report, download a free report sample

OTC Healthcare Market Overview

The OTC healthcare market size was valued at $169.2 billion in 2022 and the market is expected to record a CAGR of more than 2% during 2022-2027. Japan, Malaysia, Canada, the US, the UK, Switzerland, Hungary, Romania, UAE, and Nigeria are considered high-potential countries, due to their large OTC healthcare sector sizes, projected high-value growth rates, and projected rising per capita value levels.

OTC Healthcare Market Outlook 2022-2027 (USD Billion)

OTC Healthcare Market Outlook 2022-2027 (USD Billion)

For more insights on the OTC healthcare market forecasts, download a free sample report

The OTC healthcare market research report provides an overview of the current OTC sector and its outlook. The analysis also covers a regional overview of OTC across five regions including Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep-dive insights.

Market Size (2022) $169.2 Billion
CAGR (2022-2027) >2%
Key Categories Traditional Medicines, Cough, Cold and Allergy Preparations, Analgesics, and Others
Key Regions Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe
High-Potential Countries Japan, Canada, The UK, Switzerland, Romania, and UAE
Key Distribution Channels Chemists/Pharmacies, Hypermarkets & Supermarkets, E-Retailers, Parapharmacies/Drugstores, and Others
Key Leading Players GSK Plc, Johnson & Johnson Services, Inc., P&G, Bayer AG, Sanofi-Aventis Groupe, and Reckitt Benckiser Group plc

OTC Healthcare Market Segmentation by Regions

The key regions in the OTC healthcare market are Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific led the OTC healthcare market. The value sales of OTC healthcare products in Asia-Pacific are growing, spurred by the increasing health consciousness of consumers. OTC healthcare products are typically less expensive than prescription medications, making them an attractive option for people who do not have health insurance or have high deductibles.

The key high-potential countries identified in the OTC healthcare market are Japan, Canada, the UK, Switzerland, Romania, and UAE among others.

OTC Healthcare Market Analysis by Region, 2022 (%)

OTC Healthcare Market Analysis by Region, 2022 (%)

For more regional and country-wise insights into the OTC healthcare market, download a free sample report

OTC Healthcare Market Segmentation by Distribution Channels

The key distribution channels in the OTC healthcare market are chemists/pharmacies, hypermarkets & supermarkets, e-retailers, parapharmacies/drugstores, and others. In 2022, chemists/pharmacies was the leading distribution channel for global OTC healthcare products.

OTC Healthcare Market Analysis by Distribution Channel, 2022 (%)

OTC Healthcare Market Analysis by Distribution Channel, 2022 (%)

For more distribution channel insights in the OTC healthcare market, download a free sample report

OTC Healthcare Market – Competitive Landscape

Some of the leading OTC healthcare market players are GSK Plc, Johnson & Johnson Services, Inc., P&G, Bayer AG, Sanofi-Aventis Groupe, and Reckitt Benckiser Group plc among others. In 2022, GSK Plc accounted for the highest OTC healthcare market share.

OTC Healthcare Market Analysis by Leading Players, 2022 (%)

OTC Healthcare Market Analysis by Leading Players, 2022 (%)

For more insights on the OTC healthcare market players, download a free sample report

Segments covered in the Report

OTC Healthcare Market Category Outlook (Value, $ Billion, 2022-2027)

  • Traditional Medicines
  • Cough, Cold and Allergy Preparations
  • Analgesics
  • Others

OTC Healthcare Market Regional Outlook (Value, $ Billion, 2022-2027)

  • Asia-Pacific
  • Middle East and Africa
  • Americas
  • Western Europe
  • Eastern Europe

OTC Healthcare Market Countries Outlook (Value, $ Billion, 2022-2027)

  • Japan
  • Canada
  • The UK
  • Switzerland
  • Romania
  • UAE

OTC Healthcare Market Distribution Channel Outlook (Value, $ Billion, 2022-2027)

  • Chemists/Pharmacies
  • Hypermarkets & Supermarkets
  • E-Retailers
  • Parapharmacies/Drugstores
  • Others

Scope

Provides an overview of the current OTC healthcare scenario regarding the future outlook in terms of sector overview, high-potential countries, country and regional analysis, competitive landscape, distribution, and industry metrics. The analysis also covers a regional overview across five regions — Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe — highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region

  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances

  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion.

  • To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.

Key Players

GSK Plc
Johnson & Johnson Services Inc.
Bayer AG
Sanofi-Aventis Groupe
Reckitt Benckiser Group Plc
Nu Skin Enterprises Inc.
Herbalife International Inc.
Abbott Laboratories

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global OTC Healthcare Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional OTC Healthcare Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global OTC Healthcare Sector

Part 2: Identifying High-Potential Countries

Analysis of 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,

Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 3: Country Deep-Dive Analysis

High-Potential Country Analysis

Future Outlook

Part 4: Competitive Environment

Leading Companies by Value – Global

Leading Companies and Brands Share Analysis – Global

Leading Companies and Brands Share Analysis by Region

Part 5: Competitive Landscape – Market Analysis

Part 6: Market Share of Private Labels

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 7: Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Part 8: Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Appendix

Definitions

About GlobalData

Table

Key categories by value and volume, 2017–27 – Global

Key categories by value and volume, 2017–27 – Asia-Pacific

Key categories by value and volume, 2017–27 – Middle East & Africa

Key categories by value and volume, 2017–27 – Americas

Key categories by value and volume, 2017–27 – Western Europe

Key categories by value and volume, 2017–27 – Eastern Europe

Japan: Category share

Malaysia: Category share

Canada: Category share

The US: Category share

The UK: Category share

Switzerland: Category share

Hungary: Category share

Romania: Category share

Nigeria: Category share

The UAE: Category share

Leading companies in the global OTC healthcare sector (% share), 2022

Leading companies in the global OTC healthcare sector (% share), 2022

Total Job Postings in Consumer Health Industry by Company, 2022

Job Postings in Consumer Health Industry by Theme, 2022

Figures

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East & Africa

Identifying high-potential countries, risk–reward analysis – Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Company and brand share analysis – Global

Company and brand share analysis – Asia-Pacific

Company and brand share analysis – Middle East & Africa

Company and brand share analysis – Americas

Company and brand share analysis – Western Europe

Company and brand share analysis – Eastern Europe

Key brands – Adult Mouth Care, 2022

Key brands – Analgesics, 2022

Key brands – Anti-smoking Aids, 2022

Key brands – Cough, Cold and Allergy Preparations, 2022

Key brands – Eye and Ear Drops, 2022

Key brands – First Aid Kits, 2022

Key brands – Indigestion Preparations, 2022

Key brands – Medicated Skin Products, 2022

Key brands – Plasters & Bandages, 2022

Key brands – Sleeping Aids, 2022

Key brands – Tropical OTC Medicines, 2022

Key brands – Traditional Medicines, 2022

Key brands – Weight Management, 2022

Key brands – Emergency Contraception, 2022

Private label value and share by region, 2017–2022

Private label value sales ($ million) and share (%) by category, 2022

Leading distribution channels by region (% share by value), 2022

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