OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$1195

OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflix’s arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend their position in the pay-TV market, such as América Móvil (Claro Video) and Telefónica (On Video/Movistar Play). Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.

Scope

• The strongest opportunity for paid OTT video will continue to be in large Latin American markets, Brazil, Mexico and Argentina are the countries offering most scale and growth potential over the next five years.

• The addition of linear content as part of SVoD packages represents could bring important opportunities for pure SVoD service providers across the whole region.

• Operators can differentiate themselves better and increase customer loyalty by using an OTT service; for pure-play OTTs, meanwhile, partnering with operators can boost customer acquisition by exposing households to the service via pre-established customer relationships.

• As more lower-income households get connected in Latin America, pay-TV and telecom operators in the region should look at addressing this segment by launching a low-cost, stand-alone and mobile-focused OTT video service packed with relevant content.

Reasons to Buy

Provides a comprehensive, detailed understanding of over-the-top video (OTT) services in the diverse pay-TV markets in Latin America.

Includes analysis on the pricing strategies, business models and the great variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.

To highlight Latin America region’s most attractive OTT markets, it draws on Pyramid Research’s OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.

A section on the OTT markets in Brazil, Mexico, Colombia and Argentina offers particular insight into these markets, including an overview, revenue forecasts and an examination of growth drivers and inhibitors.

Offers an overview of the actionable analysis of trends offers a wider perspective, while its case studies of five OTT providers in Latin America provide a resource for more detailed planning.

Includes section of key findings and recommendations extracts the crucial forward-looking trends in OTT to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators, media companies, IT vendors and regulators to develop effective longer-term OTT strategies.

Boasts of high presentation quality that allows it to be turned into presentable material immediately, for an executive-level audience.

Netflix
América Móvil
Claro
Movistar
Telefonica
Televisa
Blim
Fox
HBO
Arnet
Telecom Argentima
Millicom
Cablevision
DIRECTV
Globo
TVGO
Cabletica
Google
Personal
Antel
Vivo
SKY
Akamai
Caracol
TCC.

Table of Contents

OTT video market: Taxonomy, business models and content provision

OTT video pricing and business models

OTT service providers

Content provision in the connected era

Challenges and opportunities for OTT service providers in Latin America

OTT video in Latin America: Overview, market comparisons, providers and opportunities

The OTT video market in Latin America

Pyramid Research OTT Video Market Attractiveness Index

OTT Video Market Attractiveness Index results

OTT mobile opportunity

OTT service provider profiles

OTT business models and pricing methods

OTT video in Latin America: Overview, forecast and trends

Latin America OTT market overview

Latin America SVoD account forecast

Latin America SVoD revenue forecast

Brazil: Paid OTT video accounts and revenue forecast

Mexico: Paid OTT video accounts and revenue forecast

Colombia: Paid OTT video accounts and revenue forecast

Argentina: Paid OTT video accounts and revenue forecast

Market details: Case studies

Movistar Play – Chile/Latin America

Blim – Latin America

Nextel – Latin America

Key findings and recommendations

Appendices

OTT Video Market Attractiveness Index composition and methodology

OTT Video Market Attractiveness Index countries covered

Acronyms and definitions

Table

Exhibit 1: OTT Video Business Models

Exhibit 2: Types Of OTT Providers

Exhibit 3: OTT Content Provision For The Connected Consumer

Exhibit 4: OTT Video Challenges And Opportunities, Latin America

Exhibit 5: Pay-TV Household Penetration, Selected Markets in Latin America, 2015

Exhibit 6: Sub-indexes Of The OTT Video Market Attractiveness Index, Latin America, 2015

Exhibit 7: OTT Video Market Attractiveness Index Scores, Latin America, 2015

Exhibit 8: OTT Readiness Sub-index Results, Latin America, 2015

Exhibit 9: OTT Intensity Sub-index Results, Latin America, 2015

Exhibit 10: Local Factors Sub-index Results, Latin America, 2015

Exhibit 11: Overall OTT Attractiveness Index Results, Latin America, 2015

Exhibit 12: 4G/LTE Subscription Penetration, Selected Markets In Latin America, 2020

Exhibit 13: OTT Service Provider Profiles By Industry

Exhibit 14: Common OTT Business Models; Examples

Exhibit 15: Distribution of OTT accounts by type, Latin America, 2015

Exhibit 16: OTT Accounts And Penetration, Latin America 2014-2020

Exhibit 17: SVoD Subscriptions By Country, Latin America, 2014-2020

Exhibit 18: OTT Revenue Opportunity, Latin America, 2014-2020

Exhibit 19: Brazil Paid SVoD Accounts, 2014-2020

Exhibit 20: Brazil SVoD Revenue, 2014-2020

Exhibit 21: Mexico Paid SVoD Accounts, 2014-2020

Exhibit 22: Mexico SVoD Revenue, 2014-2020

Exhibit 23: Colombia Paid SVoD Accounts, 2014-2020

Exhibit 24: Colombia SVoD Revenue, 2014-2020

Exhibit 25: Argentina Paid SVoD Accounts

Exhibit 26: Argentina SVoD Revenue, 2014-2020

Exhibit 27: Netflix Prepaid Cards in Brazil, 2016

Exhibit 28: Netflix Original Production Narcos

Exhibit 29: Telecentro 3-play Netflix Promotion, Argentina, 2016

Exhibit 30: Movistar Play Offering in Chile, 2016

Exhibit 31: Movistar Go Platform in Chile, 2016

Exhibit 32: Examples Of Telefonica’s OTT Video Offering in Latin America

Exhibit 33: Netflix Prepaid Cards in Brazil, 2016

Exhibit 34: Blim OTT Video OTT Checklist, 2016

Exhibit 35: Amazon Prime Instant Video Offers, 2016

Figures

Exhibit 1: OTT Video Business Models

Exhibit 2: Types Of OTT Providers

Exhibit 3: OTT Content Provision For The Connected Consumer

Exhibit 4: OTT Video Challenges And Opportunities, Latin America

Exhibit 5: Pay-TV Household Penetration, Selected Markets in Latin America, 2015

Exhibit 6: Sub-indexes Of The OTT Video Market Attractiveness Index, Latin America, 2015

Exhibit 7: OTT Video Market Attractiveness Index Scores, Latin America, 2015

Exhibit 8: OTT Readiness Sub-index Results, Latin America, 2015

Exhibit 9: OTT Intensity Sub-index Results, Latin America, 2015

Exhibit 10: Local Factors Sub-index Results, Latin America, 2015

Exhibit 11: Overall OTT Attractiveness Index Results, Latin America, 2015

Exhibit 12: 4G/LTE Subscription Penetration, Selected Markets In Latin America, 2020

Exhibit 13: OTT Service Provider Profiles By Industry

Exhibit 14: Common OTT Business Models; Examples

Exhibit 15: Distribution of OTT accounts by type, Latin America, 2015

Exhibit 16: OTT Accounts And Penetration, Latin America 2014-2020

Exhibit 17: SVoD Subscriptions By Country, Latin America, 2014-2020

Exhibit 18: OTT Revenue Opportunity, Latin America, 2014-2020

Exhibit 19: Brazil Paid SVoD Accounts, 2014-2020

Exhibit 20: Brazil SVoD Revenue, 2014-2020

Exhibit 21: Mexico Paid SVoD Accounts, 2014-2020

Exhibit 22: Mexico SVoD Revenue, 2014-2020

Exhibit 23: Colombia Paid SVoD Accounts, 2014-2020

Exhibit 24: Colombia SVoD Revenue, 2014-2020

Exhibit 25: Argentina Paid SVoD Accounts

Exhibit 26: Argentina SVoD Revenue, 2014-2020

Exhibit 27: Netflix Prepaid Cards in Brazil, 2016

Exhibit 28: Netflix Original Production Narcos

Exhibit 29: Telecentro 3-play Netflix Promotion, Argentina, 2016

Exhibit 30: Movistar Play Offering in Chile, 2016

Exhibit 31: Movistar Go Platform in Chile, 2016

Exhibit 32: Examples Of Telefonica’s OTT Video Offering in Latin America

Exhibit 33: Netflix Prepaid Cards in Brazil, 2016

Exhibit 34: Blim OTT Video OTT Checklist, 2016

Exhibit 35: Amazon Prime Instant Video Offers, 2016

Frequently asked questions

OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms standard reports
Currency USD
$1,195

Can be used by individual purchaser only

$3,585

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms in real time.

  • Access a live OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.