Top Themes in Packaging – Thematic Intelligence

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Packaging Thematic Report Overview

The Top Themes in Packaging thematic research report identifies the top 10 themes that impacted the packaging sector in 2022. It offers in-depth research and identifies winners and losers based on technology leadership, market position, and alternative data signals. At GlobalData, we have developed a unique thematic research ecosystem designed to take a holistic view of the big themes that impact companies in the packaging industry. Our thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors.

Packaging Top Themes

The main themes shaping the packaging industry over the next 12 to 24 months are advanced materials, COVID-19, online food delivery, e-commerce, health & wellness, direct-to-consumer, ESG, demographics, robotics, and AI.

Online Food Delivery: Online food delivery encompasses new trends in ordering food ingredients or prepared meals, from retail sites or foodservice providers via the internet. This has implications for the food market in general by making the purchasing process more convenient and varied for consumers. However, online food delivery poses a threat to ready meal products that are stocked in supermarkets.

 The rise of online food delivery has forced greater attention on packaging and waste. Hence, foodservice operators must consider partnering with B2B packaging providers that offer reusable alternatives. Furthermore, Quick-commerce or ‘Q-commerce’ has developed as an on-demand delivery channel for small quantities of goods with a waiting time of less than an hour. The growth of this model demonstrates that convenience has become a valued commodity for time-poor consumers, with many willing to pay higher prices for on-demand service as the next level of the customer experience.

E-commerce: An increased reliance on e-commerce means that brands can track consumer behavior and receive feedback in real-time, and therefore be more responsive. Brands and retailers must consider effective packaging methods while maintaining user experiences to benefit all demographics beyond digital natives. Furthermore, Social commerce (S-Commerce) has boomed in popularity in recent years fueled by the pandemic and the social isolation of lockdown measures. The combination of social media networks and e-commerce has fused online shopping into one frictionless experience. In turn, key opinion leaders and influencers have emerged as useful tools for product promotion. Additionally, social media now serves as an important marketing platform across the consumer goods industry. Popular packaging can capitalize on hashtags, shared, and viral content to further reach and brand consciousness.

ESG: Packaging companies that fail to adopt ESG standards will see an exodus of customers moving to more sustainable providers, and a drop in profits far sooner than imagined. Hence, they must deploy comprehensive sustainability plans beyond ESG targets. Demonstrating that a company has a detailed action plan to address ESG risks is crucial to winning shareholder approval and ensuring they remain profitable long into the future. For this purpose, many packaging suppliers are looking to acquire companies that are compatible with the circular economy to avoid falling behind competitors.

Packaging Theme Map

Packaging Theme Map

For more insights into the top themes in packaging, download a free report sample

Packaging Market Report Overview

Top Themes Advanced Materials, COVID-19, Online Food Delivery, E-Commerce, Health & Wellness, Direct-to-Consumer, ESG, Demographics, Robotics, and AI

Reasons to Buy

  • Understand multiple trends and company responses to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

National Graphene Institute
L’Oréal
Bumerang
Deliveroo
BarePack
TikTok
Instagram
Amazon

Table of Contents

Executive Summary

2022 Theme Map

Themes

Advanced Materials

COVID-19

Online Food Delivery

E-Commerce

Health & Wellness

Direct-to-Consumer

ESG

Demographics

Robotics

Artificial Intelligence

Glossary

| Appendix: Our thematic research methodology

| Contact Us

Frequently asked questions

  • What are the top themes in the packaging market?

    The top themes in the packaging market are advanced materials, COVID-19, online food delivery, e-commerce, health & wellness, direct-to-consumer, ESG, demographics, robotics, and AI.

  • What is the reason behind the popularity of S-Commerce?

    The growing popularity of Social commerce (S-Commerce) in recent years can be attributed to the pandemic and the resultant social isolation of lockdown measures.

  • What are the uses of robotics in packaging?

    The most important concern for any company during the COVID-19 pandemic was protecting the health of its employees. Hence, placing robots in every other position can help to ensure employees maintain an adequate distance, reducing their risk of spreading COVID-19.

  • What are the uses of AI in packaging?

    The deployment of AI technologies like machine learning enables companies to better standardize procedures like date labeling which is a particularly important issue in the supply chain.

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