Innovation in the retail industry is relentless, making it hard to stay-on top of the dynamically evolving industry landscape and in early identification of profound shifts, posing high risk of being disrupted if detected too late. GlobalData's coherent data-driven approach, using multiple forward-looking alternative datasets, empowers clients by decoding in advance the disruptive innovations in retail industry. Using patents data, GlobalData's proprietary industry innovation s-curve identifies specific innovation areas and their stage of evolution, i.e., whether they are emerging, accelerating or maturing. This report specifically looks at personalisation innovation in Targeted in-game advertising for the retail industry and the leading companies, start-ups and adoption trends. These insights help in making informed strategic decisions for a more durable source of competitive advantage
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Decode the key disruptive innovations impacting the retail sector, with specific focus on Targeted in-game advertising and its trends in patent filing, identifying the leading companies and start-ups (and those with unicorn potential), key application areas plus examples from real-world scenarios and leading countries driving the innovation. In addition, we gauge the adoption trends in Targeted in-game advertising, by analyzing funding/investing trends, demand for human capital/jobs, social media buzz, company filings, and the latest news in the area
Targeted in-game advertising: innovation landscape, patent filings trend, leading countries innovating, key application areas, top innovators, potential unicorns, real-world innovations, alternative dataset to track adoption trends using deals, jobs, social media, company filings, latest news, plus deep dive on key companies in Targeted in-game advertising
Reasons to Buy
• Identify emerging, accelerating, and maturing innovations in the sector likely to be disruptive in the future
• Evaluate key companies at the forefront of these innovations and their disruptive impact
• Discover key start-ups innovating in the area and uncover those with unicorn potential
• Build strategic technology / product roadmaps to stay ahead of disruption through actionable intelligence
Konami Group Corp
Sony Group Corp
Sega Sammy Holdings Inc
Take-Two Interactive Software Inc
Bandai Namco Holdings Inc
Square Enix Holdings Co Ltd
Fox Factory Holding Corp
International Business Machines Corp
Crown Holdings Inc
Activision Blizzard Inc
SoftBank Group Corp
Evryx Acquisition LLC
Table of Contents
Table of Contents
Personalisation in Retail: Targeted in-game advertising
• Identify key innovations impacting the retail industry using GlobalData proprietary Innovation S-curves.
• Understand trends in innovation
– trends in patent filing
– leading countries driving the innovation
– % share of innovation across time
• Key players:
– leading companies and their disruptive impact
– start-ups patenting trends
– start-ups with unicorn potential
• Discover real-world innovations
• Decode adoption trends
– analyze trends in funding/ investments
– measure demand for human capital/ jobs
– track social media engagement/ conversations
– understand the company’s strategic focus on innovation
• Deep-dive: key innovating companies
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