Personalization in Retail and Apparel – Thematic Intelligence

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Personalization in Retail and Apparel Thematic Report Overview

The rise of online shopping, the advancement of technology, and the health & wellness trend are a few factors behind the growth of the personalization theme in the retail industry. In this digital age, retailers have innovated ways to create personalization in the online space. It also helps that they can now collect, analyze, and utilize consumer data with the aid of effective analytics tools. Furthermore, consumers are now willing to pay a premium price for individualistic products specifically tailored to their needs and goals.

The Personalization in Retail and Apparel thematic intelligence report assesses how personalization, combined with other emerging technologies, can be used across the retail and apparel value chain. It provides an overview of the current landscape including retail and technology trends, as well as key players within the theme. The report provides an industry-specific analysis based on GlobalData databases and surveys, as well as several case studies to understand the theme better. The report includes the personalization value chain, sector scorecards, as well the reaction of various retailers to the theme of personalization in the industry.

Report Pages 39
Regions Covered Global
Value Chain ·        Retail Channel

·        Data Processes

·        Outcomes

Leading Public Companies ·        Amazon

·        Gainful

·        Kroger

Leading Private Companies ·        Health & Glow

·        Sephora

·        Skin + Me

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Personalization in Retail and Apparel – Key Trends

The main trends shaping the personalization theme over the next 12 to 24 months are retail and technology trends.

  • Retail trends: Personalized marketing, personalized recommendations, personalized omnichannel experiences, personalized loyalty schemes, and product personalization are the retail trends prevalent in the personalization theme.
  • Technology trends: The key technology trends impacting the theme are AR & VR, AI, IoT, and 3D printing.

Personalization in Retail and Apparel - Industry Analysis

The opinions of retailers on the theme of personalization vary from retailer to retailer. Apparel retailers provide consumers with personalized recommendations on their websites and apps. These recommendations are based on data such as their previous purchasing and browsing history, making the recommendations relevant to the consumer. However, personalized products are generally not offered by mainstream retailers due to the higher costs involved. As a way of offering some form of product personalization that still fits the business model of most retailers, some of them offer services such as embroidery, appliqués, and initials being applied to pre-existing products such as jackets, handbags, and trainers. High levels of individual customer service in the context of luxury brands are also a part of the personalization theme.

The personalization in retail and apparel industry analysis also covers:

  • Use cases
  • Timeline

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Personalization - Value Chain Analysis

The personalization value chain is split into three layers which are the retail channel, data processes, and outcomes.

Retail channel: Consumers have the option of shopping both online and in-store. They prefer to shop across channels by browsing online before going to a store to make a purchase. This demands a seamless omnichannel shopping journey. Retailers need to be able to collect data from all channels and should also be able to personalize the shopping experience across channels. At this stage retailers can collect data on consumers from demographic information to purchase history and browsing information.

Personalization Value Chain Analysis

Personalization Value Chain Analysis

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Leading Public Companies

Some of the leading listed players associated with this theme are:

  • Amazon
  • Gainful
  • Kroger

Leading Private Companies

Some of the interesting private companies associated with this theme are:

  • Health & Glow
  • Sephora
  • Skin + Me

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Retail Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.

The risk screen ranks companies within a particular sector based on overall investment risk.

Consumer Sector Scorecard – Thematic Screen

Consumer Sector Scorecard – Thematic Screen

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  • GlobalData provides detailed insight into the theme of personalization, specifically focusing on its impact on the retail and apparel sectors.
  • The report provides an overview of personalization and its components, the leading companies, the timeline of developments in omnichannel, and related mergers and acquisitions.
  • The report also details the relevant trends across technology, macroeconomic, and retail trends.

Key Highlights

  • Consumers are increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. This creates an increased interest in personalized products, although this is not a new phenomenon, such as with tailored clothing.
  • Personalized products are currently especially prevalent in the health & beauty sector, due to the links to the health & wellness trend, which is also particularly important to young consumers.
  • Personalization is a clear focus among retailers’ online operations. Amazon has set the bar high in defining how retailers can personalize a shopper’s journey, with others investing to keep up.

Reasons to Buy

  • Themes are disruptive, so it’s easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
  • Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behavior and how they will impact your markets.
  • Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
  • An easy-to-use framework for tracking themes across all companies in all sectors.
  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Abercrombie & Fitch
Best Buy
Function of Beauty
Health & Glow
Jo Malone
Marks & Spencer
Monica Vinader
Not On The High Street
Skin + Me
Space NK
Thrive Market

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Thematic Briefing
  • 4. Trends

    • 4.1. Retail trends
    • 4.2. Technology trends

  • 5. Industry Analysis

    • 5.1. Use Cases
    • 5.2. Timeline

  • 6. Signals

    • 6.1. M&A trends
    • 6.2. Company filing trends
    • 6.3. Hiring trends

  • 7. Value Chain

    • 7.1. Retail Channel
    • 7.2. Data Processes
    • 7.3. Outcomes

  • 8. Companies

    • 8.1. Public companies
    • 8.2. Private companies

  • 9. Sector Scorecards

    • 9.1. Retail sector scorecard

  • 10. Glossary
  • 11. Further Reading
  • 12. Our Thematic Research Methodology
  • 13. About GlobalData
  • 14. Contact Us

Frequently asked questions

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