Personalization in Retail and Apparel – Thematic Intelligence

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Personalization in Retail and Apparel Thematic Report Overview

The rise of online shopping, the advancement of technology, and the health & wellness trend are a few factors behind the growth of the personalization theme in the retail industry. In this digital age, retailers have innovated ways to create personalization in the online space. It also helps that they can now collect, analyze, and utilize consumer data with the aid of effective analytics tools. Furthermore, consumers are now willing to pay a premium price for individualistic products specifically tailored to their needs and goals.

The Personalization in Retail and Apparel thematic intelligence report assesses how personalization, combined with other emerging technologies, can be used across the retail and apparel value chain. It provides an overview of the current landscape including retail and technology trends, as well as key players within the theme. The report provides an industry-specific analysis based on GlobalData databases and surveys, as well as several case studies to understand the theme better. The report includes the personalization value chain, sector scorecards, as well the reaction of various retailers to the theme of personalization in the industry.

Report Pages 39
Regions Covered Global
Value Chain ·        Retail Channel

·        Data Processes

·        Outcomes

Leading Public Companies ·        Amazon

·        Gainful

·        Kroger

Leading Private Companies ·        Health & Glow

·        Sephora

·        Skin + Me

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Personalization in Retail and Apparel – Key Trends

The main trends shaping the personalization theme over the next 12 to 24 months are retail and technology trends.

  • Retail trends: Personalized marketing, personalized recommendations, personalized omnichannel experiences, personalized loyalty schemes, and product personalization are the retail trends prevalent in the personalization theme.
  • Technology trends: The key technology trends impacting the theme are AR & VR, AI, IoT, and 3D printing.

Personalization in Retail and Apparel - Industry Analysis

The opinions of retailers on the theme of personalization vary from retailer to retailer. Apparel retailers provide consumers with personalized recommendations on their websites and apps. These recommendations are based on data such as their previous purchasing and browsing history, making the recommendations relevant to the consumer. However, personalized products are generally not offered by mainstream retailers due to the higher costs involved. As a way of offering some form of product personalization that still fits the business model of most retailers, some of them offer services such as embroidery, appliqués, and initials being applied to pre-existing products such as jackets, handbags, and trainers. High levels of individual customer service in the context of luxury brands are also a part of the personalization theme.

The personalization in retail and apparel industry analysis also covers:

  • Use cases
  • Timeline

Buy the Full Report for More Insights into Personalization in the Retail and Apparel Market

Download A Free Report Sample

Personalization - Value Chain Analysis

The personalization value chain is split into three layers which are the retail channel, data processes, and outcomes.

Retail channel: Consumers have the option of shopping both online and in-store. They prefer to shop across channels by browsing online before going to a store to make a purchase. This demands a seamless omnichannel shopping journey. Retailers need to be able to collect data from all channels and should also be able to personalize the shopping experience across channels. At this stage retailers can collect data on consumers from demographic information to purchase history and browsing information.

Personalization Value Chain Analysis

Personalization Value Chain Analysis

Buy Full Report for More Value Chain Insights into the Personalization Theme

Download A Free Report Sample

Leading Public Companies

Some of the leading listed players associated with this theme are:

  • Amazon
  • Gainful
  • Kroger

Leading Private Companies

Some of the interesting private companies associated with this theme are:

  • Health & Glow
  • Sephora
  • Skin + Me

Buy Full Report to Know More about the Leading Public and Private Companies in the Retail and Apparel Market

Download A Free Report Sample

Retail Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.

The risk screen ranks companies within a particular sector based on overall investment risk.

Consumer Sector Scorecard – Thematic Screen

Consumer Sector Scorecard – Thematic Screen

Buy Full Report to Know More About the Consumer Sector Scorecards

Download A Free Report Sample

Scope

  • GlobalData provides detailed insight into the theme of personalization, specifically focusing on its impact on the retail and apparel sectors.
  • The report provides an overview of personalization and its components, the leading companies, the timeline of developments in omnichannel, and related mergers and acquisitions.
  • The report also details the relevant trends across technology, macroeconomic, and retail trends.

Key Highlights

  • Consumers are increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. This creates an increased interest in personalized products, although this is not a new phenomenon, such as with tailored clothing.
  • Personalized products are currently especially prevalent in the health & beauty sector, due to the links to the health & wellness trend, which is also particularly important to young consumers.
  • Personalization is a clear focus among retailers’ online operations. Amazon has set the bar high in defining how retailers can personalize a shopper’s journey, with others investing to keep up.

Reasons to Buy

  • Themes are disruptive, so it’s easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
  • Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behavior and how they will impact your markets.
  • Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
  • An easy-to-use framework for tracking themes across all companies in all sectors.
  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Abercrombie & Fitch
Adidas
Aesop
Amazon
AO
Apple
ASOS
Best Buy
Bloomingdales
Boots
Carrefour
Converse
Currys
Dermatica
DUSK
Fabletics
Function of Beauty
Gainful
H&M
Health & Glow
IKEA
Instacart
Jo Malone
Kroger
L’Oréal
Levi's
LookFantastic
Lululemon
Marks & Spencer
Monica Vinader
Moonpig.com
NET-A-PORTER
Nike
Nordstrom
Not On The High Street
Ocado
Revolve
Sainsbury's
Sephora
Skin + Me
Space NK
StitchFix
Target
Tesco
Thrive Market
Toolstation
Uniqlo
Very
Walmart
Wild
Zalando
Zara

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Thematic Briefing
  • 4. Trends

    • 4.1. Retail trends
    • 4.2. Technology trends

  • 5. Industry Analysis

    • 5.1. Use Cases
    • 5.2. Timeline

  • 6. Signals

    • 6.1. M&A trends
    • 6.2. Company filing trends
    • 6.3. Hiring trends

  • 7. Value Chain

    • 7.1. Retail Channel
    • 7.2. Data Processes
    • 7.3. Outcomes

  • 8. Companies

    • 8.1. Public companies
    • 8.2. Private companies

  • 9. Sector Scorecards

    • 9.1. Retail sector scorecard

  • 10. Glossary
  • 11. Further Reading
  • 12. Our Thematic Research Methodology
  • 13. About GlobalData
  • 14. Contact Us

Frequently asked questions

Personalization in Retail and Apparel – Thematic Intelligence thematic reports
Currency USD
$995

Can be used by individual purchaser only

$1,995

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Personalization in Retail and Apparel – Thematic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Personalization in Retail and Apparel – Thematic Intelligence in real time.

  • Access a live Personalization in Retail and Apparel – Thematic Intelligence dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.